Vice president of market research firm IDC Bryan Ma speaking to CNBC last week after Samsung’s unveiling of the Galaxy Note 5 and Galaxy S6 Edge+:
If you look at the rest of the Android space, admittedly even the stuff they announced last night, it kinda just blends in with the rest of the market. I don’t know if there was that much that differentiated it from the rest of the pack aside from some minor features. And that’s what’s hitting other players like HTC… It’s really just the case where a lot of these products are becoming a lot of the same thing.
I’m not trying to be a negative nancy here, but to prove Ma’s statements here look no further than the “leak” of a purported new HTC phone that spread around the blogosphere this morning (mockup turned out to be one that popular leaker @evleaks created back in 2013). 6-inch display, 4GB RAM, 3,500mAh battery capacity, water-resistance, extremely thin bezel, similar rear design to every other flagship HTC smartphone from the past few years — nothing outlandish, nothing hard to believe.
And that’s kind of the point. It’s so easy to make up a spec sheet like this out of thin air, and there wouldn’t be many around to doubt that HTC might make another phone with just marginal changes. I could have made up a spec sheet in real-time as I wrote the post about it and mine would’ve been similar to the one that spread around this morning.
Not that this lack of annual user-facing revolutionary hardware changes is a bad thing…. expand full story