Bisto Overview Updated September 22, 2017

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11 'Bisto' stories

April 2017 - September 2017


Bisto Stories September 22, 2017

After several big leaks, Google finally unveiled headphones with Google Assistant built-in this week. That functionality is debuting on the Bose QC35 II, but Google hasn’t done a good job advertising why this feature is worth buying into. Now, a Googler has given his two cents on the topic.

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Bisto Stories September 17, 2017

We’ve been hearing a lot about Google’s so-called ‘bisto’ category of devices in the past few weeks. Just the other day we exclusively revealed that the Bose QuietComfort 35 II will be the first Google Assistant-powered headphones, and now we’ve learned a release date.

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Bose QuietComfort 35 II hits Best Buy w/ $349 price for Google Assistant’s ‘bisto’ headphones

Since our exclusive on Thursday that revealed the forthcoming Bose QuietComfort 35 II, a number of other leaks — like retail packaging that featured “Google Assistant built-in” branding — have confirmed our reporting. Yesterday, one person even found the QC35 II already stocked at Best Buy.

Bisto Stories September 14, 2017

Update: The video that offered a clear look at the QuietComfort II with Google Assistant was removed from YouTube earlier today.


We’ve learned a great deal about Google’s plans for smart headphones over the last several months through app teardowns, and Google itself slipped-up recently by adding Headphones to its support website (and then quickly removed it). Today, we can confirm that the rumored successor to the Bose QuietComfort 35 will be one of the first pair of headphones to feature the Google Assistant.

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Bisto Stories September 11, 2017

Over the last month or so, we’ve seen an increase in the number of references to Bisto within Google’s applications. These references have shown us the potential internal code names for the different models being developed as well as photos of possible form factors and features.

What sorts of features do you hope Google brings to the ‘Bisto’ smart headphones?

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Over the weekend, we spotted a new “Headphones” product listed on Google’s main support site that possibly hints at the consumer name for “Bisto.” With increasing frequency in recent weeks, we have learned a great deal more about this new product category from Google.

A GIF we previously uncovered suggested an over-the-ear design, but a new image we discovered today possibly provides our first look at one of the upcoming models.

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