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Comment: As Bard and Bing usher in AI-powered search, Google needs to punish SEO spam

Google logo in Chelsea, NYC

Over the past few months, ChatGPT has changed the game in many ways, and the next step is with AI-powered chatbot experiences for search. However, those experiences are only as good as the information feeding them, so it’s time for Google to really put the hammer down on “SEO spam.”

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