YouTube

YouTube has been under fire as of late for running ads alongside videos that many would classify as untasteful. Fortunately for the company, that doesn’t appear to have scared off many views as YouTube is now seeing 1.8 billion logged-in users every month.

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Google News may not seem like a flagship product in the company’s lineup, but a new report today suggests a redesign is coming at I/O 2018. The revamp is rumored to integrate YouTube, while coming at the expense of Play Newsstand in a sign that the Google Play family of apps is being further culled.

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While all the YouTube attention may be centered on the upcoming music streaming service, the Google company last night announced new ways for advertisers to target television viewers. Revealing an interesting trend, new ad types will help those who watch YouTube on the big screen.

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YouTube Kids is a dedicated app from the video network that aims to provide a child friendly experience. Unfortunately, those algorithms charged with policing content have occasionally failed, with Google now launching a more heavily curated section of the app that only displays human-approved videos.

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Managing a successful YouTube channel can be a challenge. In many cases, creators sign up to be a part of multi-channel networks, or MCNs, to help make the process a bit easier. The idea is to hold hundreds or even thousands of creators in one place, with the network splitting ad revenue in exchange for achieving higher ad rates.

No matter where you stand on the debate between whether or not these networks are a good thing, it remains true that thousands of creators use them. However, thanks to new policy changes by YouTube, some MCNs are being forced to purge creators and more…

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Combating videos that violate Community Guidelines is a constant struggle for Google, with videos occasionally slipping through the cracks of its detection systems. The company last December promised to take additional steps and today is sharing an update as it hopes to be more transparent about the process.

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It’s not all that often we hear of a big hack on any of Google’s major platforms, but today YouTube has seemingly fallen to hackers, at least to a small extent. This morning, quite a lot of high-profile music videos had their titles and thumbnails changed, forcing some artists to go as far as taking the videos down.

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Last October, YouTube began testing automatically playing video in the Home feed of the mobile app. This evening, “Autoplay on Home” is widely rolling out to the Android client.

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Coachella and YouTube have long been partners with the latter livestreaming the concert series. This year, the rest of Google is joining with an Assistant Action for Home and phones, while the Made by Google team is continuing its advertising blitz with Pixel photo booths.

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In the aftermath of yesterday’s tragic events at YouTube headquarters, the video network has provided more details about what unfolded. The Google company also commended the heroics of first responders and employees, as well as detailing some efforts to prevent future incidents.

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Reports are coming in this afternoon of an active shooter at the YouTube headquarters in San Bruno, California. There is heavy police activity at the site of the video network’s campus, with employees noting they are in lockdown. At approximately 1:30PM, police confirmed that they are “responding to an active shooter.”

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The YouTube Android client has received a number of new features in recent weeks, including a dynamic video player and coming soon a dark theme. Google has also been A/B testing several others, with the latest being a richer notification.

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Last June, YouTube announced that its mobile apps would soon gain a dynamic video player that automatically adjusts to content in different aspect ratios. After rolling out to iOS in December, it is now finally coming to the Android client.

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With frequent updates, market expansions, and channel additions, YouTube TV is on a roll since its launch last year. YouTube is heavily advertising the cord-cutting service with the latest coming in May through a sponsorship of this year’s NBA Finals.

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After debuting a lot of new features in its apps last year, it seems that YouTube is working on the next round. Just last week we discovered a new picture-in-picture mode coming to the platform, and now it seems YouTube is also working on a new “miniplayer.”

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Just last week, a keynote at SXSW confirmed that YouTube’s upcoming subscription service would combine the “best of Google Play Music.” New comments from YouTube’s head of music today detail how it plans to attract those who already use the video site as a music streaming service, for example by offering exclusive content.

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