Bing vs. Google: Competition gets turned up on April Fool’s Day (Video)

E. Betters

While Google has played several light-hearted April Fool’s jokes today, Microsoft’s search engine Bing took things to the next level by pretending to be Google.

To see the somewhat harsh joke, go to Bing’s website and then search for “Google.” A Google-like search page will appear with the header “Bing.” The fake search page features floating squares that criticize Google, but it most notably changed Google’s “I’m Feeling Lucky” button to “I’m Feeling Confused” with link to a blog post that fully explains the joke. 

Screen Shot 2013-04-01 at 1.07.52 PM

According to Bing.com’s blog:

So today we’re running a special test, where if you visit bing.com and enter a certain telltale query, you’ll get something a little more bland. We decided to go back to basics, to the dawn of the Internet, to reimagine Bing with more of a 1997, dial-up sensibility in mind. We may see some uptick in our numbers based on this test, but the main goal here is just to learn more about how our world would look if we hadn’t evolved.

So, Microsoft has basically slammed Google’s look and deemed it dated. Yeah. Way to keep things light, Redmond. Don’t worry, though: Google has lashed back.

Read more

Bing compares Google Shopping to Ebenezer Scrooge in ‘Don’t Get Scroogled’ campaign

E. Betters

Microsoft loves to launch ad campaigns against its No. 1 enemy, Google, and now it is embarking on yet another for Christmastime, called “Don’t Get Scroogled“, that places the Google Shopping experience under a microscope.

Bing, Microsoft’s search engine, lambasted Google today and alerted consumers of Mountain View’s pay-to-rank system for shopping results. Here’s an excerpt from the “Don’t Get Scroogled: Bing Launches Campaign for Honest Search to Help Shoppers this Holiday Season” blog post on Bing’s community website:

“Specifically, we want to alert you to what Google has done with their shopping site right in time for Christmas. Instead of showing you the most relevant shopping search results for the latest coffee maker you’re looking to buy mom, Google Shopping now decides what to show you – and how prominently to display what product offers they show — based partially on how much the merchant selling the product has paid them. Merchants can literally pay to improve their chances to display their product offers higher than others inside of Google’s shopping “search,” even if it’s not better or cheaper for the consumer. The result of this new “pay-to-rank” system is that it’s easy for consumers to mistake an ad for an honest search. That’s not right, it’s misleading. It’s not what you expect from search, and it’s not how we at Bing think search engines should help consumers get the best prices and selection when shopping.”

The Redmond, Wash.-based search engine basically said shoppers who use Google for their shopping searches are “getting ‘Scroogled’ when they should be getting fair, honest, open search.” Bing then compared Google Shopping to Ebenezer Scrooge and noted, “We think consumers should be aware what they’re seeing when they’re shopping online and to understand, without any hidden text or traps, the fine print of what their ‘search engine’ actually searches.”

Read more

Bing launches final redesign, says users prefer site over Google

E. Betters

Earlier this month, Microsoft’s search engine Bing unveiled a new style that looks strikingly like Google’s homepage user-interface, but today the Redmond, Wash.-based Company branched from the design and announced a host of new features.

The redesign is still very Google-esque, but the notable aspect to this change is that Microsoft is continuing to make jabs at its primary competitor all the while conducting an obvious rip-off. The Windows-maker even detailed to users in a Bing blog post that its search relevance and quality surpassed Google’s when all signs of branding were removed from the search engines’ homepages:

From the outset, we knew that serving relevant results that were equal to or better than the other guy was table stakes. To track our progress, we conducted tests that removed any trace of Google and Bing branding. When we did this study in January of last year 34% people preferred Bing, while 38% preferred Google. The same unbranded study now shows that Bing Search results now have a much wider lead over Google’s. When shown unbranded search results 43% prefer Bing results while only 28% prefer Google results. What this means is that in 3 years we’ve made some real progress in core relevance and search quality, and while search is becoming so much more than just web results, having a rock solid foundation is important for the future of Bing and search more generally.

Screenshots are available below.

Read more

DuckDuckGo blows up as privacy-conscious alternate to Google; Nears 1.5M daily queries, upgrades system

E. Betters

DuckDuckGo entered the search engine game in 2008, and it is averaging almost 1.5 million average direct queries per day and announcing system upgrades less than four years later.

The technology is simple: DuckDuckGo gathers results from crowd-sourced websites, such as Wikipedia and direct-competitor Bing, to display a host of search findings. It started as a privacy-conscious alternative to Google.

The chart to the right illustrates DuckDuckGo’s momentum. It just passed the 1 million mark last month, jumping from 630,441 average daily queries in January 2011 to 1,041,493 in February. Current calculations place the search engine at 1,468,690 average daily queries.

Due to the search engine’s success, Founder Gabriel Weinberg announced two major projects underway today that include better programming and speed. The company is even open sourcing more heavily and improving entry points.

“For speed, just this week we upgraded our whole caching system, which should significantly speed up a lot of queries,” wrote Weinberg on Hacker News. “This change should equalize a lot of the location differences, which is the main issue. In some parts of the world we were way slower.”

Read more

Report: Google plans to reinvent search by understanding words

E. Betters

Google is reinventing its Web-search technique with direct information for queries to better maintain the majority market share.

The Wall Street Journal said Google aims to replace some Web links with summarized answers and facts. The search formula transition will roll out over the next few months as the search engine begins to merge relevant results with semantic search, which attempts to understand the meaning of words versus keyword identification. One source said the change could influence 10 percent to 20 percent of all search queries.

Under the new strategy, a search for “Mount Everest” will display key attributes, such as the mountain’s location, altitude, or geographical history, aggregated from Google-indexed websites. Longer queries might uncover a real answer instead of links to websites. For example, the question “What are the 10 largest mountains in the United States?” would subsequently reveal a list of mountains and not ambiguous links to various state parks or hikers’ fan pages.

Google’s top executive Amit Singhal told WSJ that the new search results are the product of hundreds of millions of “entities” stored in a database. The company’s Metaweb team of 50 engineers painstakingly gathered particulars on people, places, and things over the last two years to build an immense collection for associating different words through semantic search.

More information is available below.

Read more