With the introduction of a new CEO and a few personnel shifts, Microsoft is definitely making some changes, but along with its corporate restructuring, the company appears to have a new take on marketing as well. Derrick Connell, Microsoft’s corporate vice president in charge of Bing recently stated during an online Q&A session that the company was done with its highly publicized Scroogled ad campaign.
College Humor is back by popular demand with a yet another look at the far too realistic personification of the search engine in the sequal to its “If Google Was a Guy” video. Certain questions prompt a camera appearance by the ominous NSA. Meanwhile, Microsoft’s Bing makes a guest appearance as a pristine but vacant office employee. The parallels drawn are undeniable. Watch it below: Read more
Microsoft must be pretty happy with Apple’s decision to include Bing as the default search engine powered web results in Apple’s revamped Siri application heading to iOS 7 this fall. However, what does this all mean for Google? It could very well signal Apple’s increasing desire to cut its reliance on services powered by its biggest competitor in the smartphone space.
Before iOS 7, searching for something with Siri would often turn up the option to search for web results. Doing so would give you results through Safari using your default search engine (which by default is set to Google). Now, in iOS 7, web results will be displayed right in the Siri app, however, they will be powered by Microsoft’s Bing– and not Google. Read more
While Google has played several light-hearted April Fool’s jokes today, Microsoft’s search engine Bing took things to the next level by pretending to be Google.
To see the somewhat harsh joke, go to Bing’s website and then search for “Google.” A Google-like search page will appear with the header “Bing.” The fake search page features floating squares that criticize Google, but it most notably changed Google’s “I’m Feeling Lucky” button to “I’m Feeling Confused” with link to a blog post that fully explains the joke.
According to Bing.com’s blog:
So today we’re running a special test, where if you visit bing.com and enter a certain telltale query, you’ll get something a little more bland. We decided to go back to basics, to the dawn of the Internet, to reimagine Bing with more of a 1997, dial-up sensibility in mind. We may see some uptick in our numbers based on this test, but the main goal here is just to learn more about how our world would look if we hadn’t evolved.
So, Microsoft has basically slammed Google’s look and deemed it dated. Yeah. Way to keep things light, Redmond. Don’t worry, though: Google has lashed back.
Microsoft loves to launch ad campaigns against its No. 1 enemy, Google, and now it is embarking on yet another for Christmastime, called “Don’t Get Scroogled“, that places the Google Shopping experience under a microscope.
Bing, Microsoft’s search engine, lambasted Google today and alerted consumers of Mountain View’s pay-to-rank system for shopping results. Here’s an excerpt from the “Don’t Get Scroogled: Bing Launches Campaign for Honest Search to Help Shoppers this Holiday Season” blog post on Bing’s community website:
“Specifically, we want to alert you to what Google has done with their shopping site right in time for Christmas. Instead of showing you the most relevant shopping search results for the latest coffee maker you’re looking to buy mom, Google Shopping now decides what to show you – and how prominently to display what product offers they show — based partially on how much the merchant selling the product has paid them. Merchants can literally pay to improve their chances to display their product offers higher than others inside of Google’s shopping “search,” even if it’s not better or cheaper for the consumer. The result of this new “pay-to-rank” system is that it’s easy for consumers to mistake an ad for an honest search. That’s not right, it’s misleading. It’s not what you expect from search, and it’s not how we at Bing think search engines should help consumers get the best prices and selection when shopping.”
The Redmond, Wash.-based search engine basically said shoppers who use Google for their shopping searches are “getting ‘Scroogled’ when they should be getting fair, honest, open search.” Bing then compared Google Shopping to Ebenezer Scrooge and noted, “We think consumers should be aware what they’re seeing when they’re shopping online and to understand, without any hidden text or traps, the fine print of what their ‘search engine’ actually searches.”
Or just go incognito mode.