Amazon is reportedly gearing up to give smartphones another shot, with an Alexa-focused phone in the works over a decade after the infamous Fire Phone failed.
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Amazon has a “fail fast” mindset that results in them creating many services and then quickly shuttering them if they don’t succeed. According to a report from The Information, Amazon is having another go at smartphones, though this time without hardware and instead through software partnerships with OEMs, not taking the failed Fire Phone approach.

If you, like me, have been wondering when Netflix is finally going to get around to allowing offline viewing, so we can stock up our tablet when traveling, the answer would appear to be: not anytime soon. When Gizmodo asked the company why, when Amazon Instant Video does so, a company spokesman gave the unconvincing reply that it thinks we can’t handle the awesome complexity of clicking a download button.
According to Neil Hunt, Netflix’s Chief Product Officer, Netflix users won’t be able to handle the complexity the added choice will bring […]
“Undoubtedly it adds considerable complexity to your life with Amazon Prime – you have to remember that you want to download this thing. It’s not going to be instant, you have to have the right storage on your device, you have to manage it, and I’m just not sure people are actually that compelled to do that, and that it’s worth providing that level of complexity.”
There’s also the content owners who may not have stipulated that their content can be downloaded. Hunt didn’t discuss that but its likely a big concern.
There is some small hope of being able to view Netflix content when traveling, says Hunt.
As an example, what if we can put Netflix in a rack box that essentially contains all of Netflix content that you could imagine putting in an airplane server, right along with our existing offerings? That for me is a more interesting thing; can we make Netflix work on a plane, can we make it work on a train, in hotels?
But that seems to me a ridiculous way to offer a half-assed solution, and it’s merely an idea, not a plan.
Hunt did make one good point: not all of Amazon’s content is available for downloading, and it can be frustrating when one show is and another isn’t. Amazon already has enough issues with its seemingly-random selection of videos available to Prime members on desktop but not mobile, mobile but not desktop or only for purchase.
But with Netflix increasingly focusing on producing exclusive content, it could at least make a decent start by offering its own shows available for downloading.

A report in the WSJ suggests that Amazon is most likely abandoning plans to make any further smartphones after the failure of the Fire Phone.
In recent weeks Amazon has dismissed dozens of engineers who worked on its Fire phone at Lab126, its secretive hardware-development center in Silicon Valley, according to people familiar with the matter […]
The company told some smartphone engineers earlier this year that further phone development would be shelved, though one of the people said Amazon has shifted the effort to its hometown of Seattle …
While Amazon is experimenting with shipping products by drone and offering two-hour deliveries, Xiaomi is taking a novel approach to delivering its own wares in Singapore and Malaysia. In partnership with Uber, the company will now let customers order their brand new Mi Note smartphone, and have it delivered within a few minutes.
Xiaomi’s chief, Hugo Barra announced the partnership on his Facebook page just a short while ago.
“Ordering a Mi Note follows the exact same process as calling for an Uber — you simply open the Uber app, use the slider at the bottom to select “Xiaomi” (which shows Xiaomi-orange colored Uber cars on the map equipped to deliver the new smartphone), and hit request. Payment will be charged directly to the credit card tied to your Uber account and a Mi Note will be delivered to you within a few minutes.”
It’s hard to think of anything more convenient than being able to place an order for a smartphone with a few taps of your finger, and have it land on your doorstep in the same hour.
Amazon’s Fire brand of tablets and smartphones has mostly been panned as a flop. The company’s intense focus on being cheap and transferring every last penny of saved value onto the customer seemingly doesn’t translate into a culture good at building attractive devices, it seems. Nonetheless, Amazon has an updated version of the Fire OS that powers these things out and available for developers to test their apps on.

Google’s diminutive and cheap Chromecast is making strong headway against its competitors according to a report today by Parks Associates. Priced at $35 but now going for just over $20, the dongle, which is controlled by Apps on iOS and Android devices rather than a traditional remote has passed the almost forgotten Apple TV and is closing in on the king of streamers, the Roku. Roku and AppleTV represented two thirds of the market last year but with entrants like Chromecast and Amazon’s Fire TV/Stick, the two dropped to around half the market.
The research finds Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17%) in second place. New entrant Amazon Fire TV is in fourth place with 10%. Consumer content choices are also increasing, with Showtime and Sony planning to launch their own OTT video services to compete with Netflix and HBO.
“Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44,” said Barbara Kraus, Director, Research, Parks Associates. “The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category.”
Sticks are where it is at it would seem. Conversely, Google’s Nexus Player, introduced in October, has yet to make a blip but it might also show up in results next year.
From 9to5Toys.com where we are rounding up all the best Black Friday deals we have two huge headliners on the almost never discounted Nest product line (that Google picked up along with iPod-father Tony Fadell earlier this year):
The Nest Learning Thermostat (2nd generation) for $199 shipped. That’s $50 below list and the best price we’ve ever seen.
You can find it at Amazon, Best Buy, Lowes and Abt for $199 for a limited time.
The Dropcam Wireless HD Video Monitoring Camera can be found for $99.99 with free shipping. That’s $50 below list and the lowest price we have ever seen on this cloud-based camera/recording system.
Available for $$99 ($50 off) at Amazon and Best Buy.
With a 107° degree field of view and 4x zoom, Dropcam keeps you connected with people, places and pets in sharp 720p HD video.
Head over to 9to5Toys for the Best Black Friday deals on the web. A little more background on Nest:
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It seems that Amazon is finally throwing in the towel with its Fire Phone. After the hype leading up to its launch, Fire Phone has been struggling to stay afloat. It’s best to think of the Fire Phone as a smaller version of a Kindle Fire tablet, but with a few extra gimmicks and features thrown in along with a free year of Amazon Prime.
The Fire Phone may have been a disappointment to the market, but Amazon isn’t giving up on its attempt to push it into the hands of consumers this holiday season. The Fire Phone can now be purchased unlocked and off-contract for only $199 (32GB Version)…

Amazon seems to have finally accepted that access to Amazon Instant Video still isn’t going to make anyone want to buy a Fire Phone. As of today, Amazon Prime members in the U.S. can watch Instant Video on any Android device using the updated Amazon app.
Prime members in the US can stream unlimited Prime Instant Video from inside the Amazon app using the Prime Instant Video player, including HBO shows The Sopranos, Boardwalk Empire, Six Feet Under, and The Wire …
Is the Amazon Fire Phone simmering out? Recent estimates reached by The Guardian pegged the device at having sold less than 35,000 units and today Amazon and AT&T are bringing down the price to 99¢ on a two year contract less than two months after launch. The device was previously priced at $199 for 32GB with a two year commitment, which many observed was a rather high price point for a not-so-remarkable handset mostly differentiated by its 3D effect and Amazon Prime services…
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There was very little reason for any self-respecting gadgeteer not to pick up a Chromecast stick at the full price of £30, but there’s even less excuse now that three online retailers – Amazon, Tesco and Currys – have discounted it to just £18.
Amazon is offering it with free delivery too. There’s no indication that this is a permanent price-cut (it’s still sitting at £30 on the Google Play site), so if you’ve been considering one, now would be the time to buy – especially with three free months of Google Play Music All Access thrown in.
Chromecast recently celebrated its first birthday, Google reporting that it had been used to cast content 400 million times in its first year. The capabilities of the devices have grown steadily, with Google last month adding mirroring from almost any Android device.
Via thenextweb. Image credit: softpedia.com

Amazon’s Fire Phone didn’t get off to the best of starts, with most reviews panning it, but it just got a little better thanks to its first over-the-air update – mostly providing things it should have had in the first place.
Fire OS 3.5.1 provides a quick means of switching between apps, app folders, pinning of favorite apps to the home carousel, improved battery-life and more. To install it, swipe down from the top of the home screen to open Quick Actions, select Settings, then tap Device > Install system updates > Check Now to download. Once it’s downloaded, tap Install System Update and wait for the restart.
If the improvements are enough to make you consider a Fire Phone of your own, it’s available direct from Amazon from $649 outright or from $0 to $299 on contract.
You can read chapter-and-verse on all the improvements below.
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[youtube=https://www.youtube.com/watch?v=M6YXllIqD_E]
Small businesses looking to take occasional card payments without paying monthly fees now have a third option as Amazon has launched Local Register to compete with Square and PayPal Here – as we predicted last month over on 9to5Mac. The $10 card-reader is currently only compatible with the Samsung Galaxy S3, S4 and S5, along with the Kindle Fire HD and HDX tablets, but more devices are expected to be added.
Amazon is undercutting both competitor services with a flat fee of 2.5 percent per transaction (vs 2.7 percent for PayPal Here and 2.75 percent for Square). Not enough? Amazon is sweetening the deal with a special introductory rate of 1.75 percent until the end of 2015, and will also credit the $10 cost of the cardreader in full against transaction fees …
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There will be some nervous faces in Amazon’s headquarters as Google today partners with rival booksellers Barnes & Noble to extend the Google Shopping Express service to books, reveals the New York Times.
Starting on Thursday, book buyers in Manhattan, West Los Angeles and the San Francisco Bay Area will be able to get same-day deliveries from local Barnes & Noble stores through Google Shopping Express, Google’s fledgling online shopping and delivery service …

The reason Amazon’s Fire Phone has failed to impress is that it spent so much on the “gimmick” of dynamic perspective that it only had enough cash left to build an otherwise mediocre phone – the conclusion of a component analysis of a teardown of the phone.
Dynamic perspective allows the phone to detect and respond to head movements when viewing the phone’s display, but has been widely seen by reviewers as a novelty or gimmick.
Following iFixit’s earlier teardown of the Fire Phone, re/code has been given sight of a component costing following a separate teardown by research form IHS. This reveals that the total component cost of the Fire Phone is around $205 – more expensive even than Apple’s flagship iPhone 5S. The cost of the dynamic perspective technology left little room for anything but mid-range specs in the rest of the handset, says IHS …
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iFixit has added to the poor reception given to Amazon’s first ever smartphone, the Fire Phone, by rating it 3/10 for repairability. Even Amazon didn’t seem to have great confidence in the technology, its first ad focusing instead on the free 1-year Amazon Prime subscription you get with the phone.
Despite external, non-proprietary screws and no adhesive holding the casing together, iFixit found that simply removing the battery proved challenging, requiring a mix of heating and prying. After that, says the company, things only got worse …
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https://www.youtube.com/watch?feature=player_embedded&v=f3Vcm00n1oU
Amazon’s Fire Phone is officially set to be released on July 25th, but the company has just shared the first ad for the device. Instead of focusing on the device’s unique features like the Firefly button or Dynamic Perspective, the ad focuses entirely on the fact that the phone comes with a free year of Amazon Prime.
Amazon is now a part of the Federal Trade Commission’s investigations into technology corporations with mobile application marketplaces unlawfully billing parents for in-app-purchases. Both Apple and Google have been tangled in the allegations with Apple settling earlier this year and Apple telling the FTC to investigate Google. The FTC today announced it is filing a complaint against Amazon, saying that children have been able to buy goods and extras within apps without the consent of parents. The full release from the FTC can be found below:

A Re/code piece on Google’s Shopping Express service says that the company is investing $500M to expand the service beyond San Francisco, Los Angeles and New York City and roll it out nationally.
The service lets shoppers buy things from local retail stores through Google, which then delivers them to consumers from the physical retail store on the same or next day.
A source familiar with the company’s plans says senior Google execs have set aside as much as $500 million to expand the service nationwide …
With Apple having just acquired Beats Electronics, Amazon is apparently preparing to launch its own streaming music service. According to a new report out of BuzzFeed, Amazon has just signed deals with two of the three major labels. Sony Music Entertainment and Warner Music Group have both signed on, while Universal Music is still pondering the deal.

Rumors that Amazon’s set-top TV box will double as a games console have been lent weight by photos of a Bluetooth controller claimed to have been discovered in an overseas regulatory filing by Zatznotfunny.
The wireless Bluetooth controller features a gaggle of controls, including both shoulder buttons and triggers, in addition to media playback transport controls. And we give Amazon credit for using Android-esque icons for home, menu, and back …
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Streaming TV is heating-up. Amazon looks set to launch its TV box in March, we’re expecting Apple to announce a new Apple TV box in April, and Google is reputed to be not far behind with a Nexus-branded box.
So-called cord-cutting – people who give up their cable TV subscriptions in favor of streaming content over the web – is growing in popularity. Mobile TV viewing on tablets is increasingly common.
All of which makes me wonder whether we’re witnessing the beginning of the end of live TV … ?
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Image: digitaltrends.com
Amazon’s TV box, which the company is believed to have been working on for around a year, is to be launched next month, according to unnamed content distribution sources cited by re/code. It had originally been expected to be launched in time for last year’s holiday sales.
People I’ve talked to who are partnering with Amazon believe the company is aiming for a March rollout […]
Sources tell me Amazon’s box will be powered by Google’s Android operating system, which is also not a surprise — Amazon’s Kindle Fire tablets use a “forked” version of Android …
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