Google wields a lot of influence on the web as the developer of the most popular desktop browser in the world. As detailed in a draft proposal (via Venture Beat), the company wants to effectively kill Flash by blocking the plugin and prioritizing HTML5 by the end of the year.
Google announced on its AdWords G+ profile today that its display ads will soon be 100% HTML5. From June 30th this year, display ads built using Flash can no longer be uploaded into AdWords or DoubleClick Digital Marketing. From January 2nd, 2017, Flash format display ads will no longer run on the Google Display Network or through DoubleClick.
YouTube has had support for 60fps video for quite a while now, but now the Mountain View company says it is introducing 60fps video for live streaming in browsers that support HTML 5…
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Google today has announced that it is introducing a way to automatically convert Adobe Flash-based ads to HTML5. Google says that eligible Flash ad campaigns, both existing and new, will automatically be converted to HTML5 when uploaded through AdWords, AdWords Editor, and a variety of third-party tools.
Google has announced today, five years after introducing a test version of the feature, that HTML5 video on YouTube is now the default setting for video playback. Before today, Adobe Flash was used for playing YouTube videos, and users needed to go to YouTube.com/HTML5 (pictured above) to toggle the HTML5 player (if your browser supported it).
Just a short while after releasing an update to Chrome OS, Google is now pushing out an update to the Chrome browser on Android. Although minor, the update does include a few improvements. The update bumps the app to version 35.0.1916.122, as well.
With this update, the app now has an undo tab close button, which allows you to undo closing a tab, should you have done it by accident. The app also now supports fullscreen video with subtitles and HTML5-based controls. Google also notes that Chrome now has support for some multi-window devices, as well as support for casting “some” videos with Chromecast. It’s unclear, however, what devices and videos this update adds support for. Nevertheless, casting videos with Chromecast is a great addition. Most of these features have been in beta for about a month now.
The update to Chrome for Android is available on the Play Store now, although it appears to be a staged rollout and may take a little while to hit your device.
Following yesterday’s release of Chrome Beta 35 for the desktop, the Android beta started rolling out last night with a few notable new features that will soon be making their way to all users. In the beta, you can now “Undo Tab Close,” which means if you accidentally close a tab you’ll now be able to restore it. There are also improvements for multi-window devices, which we assume means tablets that support apps running side by side, as well as “fullscreen video with subtitles and HTML5 controls.”
Perhaps the most notable feature is initial support for Chromecasting videos. Google is making it easier to cast videos from Chrome for Android to the TV through its $35 Chromecast HDMI stick, but for now it’s not sharing a lot of details on what videos you can expect to work. It does note that “YouTube support for casting videos is not complete.”
You can expect these features to be rolling out for all users in the near future. Until then, you can try out the new features in the updated beta release.
Chromecast, Google’s $35 HDMI streaming stick, is about to support streaming of a lot more video content online as JW Player prepares to introduce support. Gigaom reports that the popular HTML5 and Flash video player that is used on millions of websites to host video content will announce today that it’s launching a beta of Chromecast support.
The company is also working on some interesting new features with its Chromecast implementation:
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Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:
We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.
Google walked through a few of the features of Web Designer in its blog post:
It also noted that access to Web Designer will be free for all, at least for the time being.
The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:
http://www.youtube.com/watch?v=kHj7fqbNaQw&feature=youtu.be
Google announced its new HTML5 creation tool called Web Designer (via Tech Crunch) that it says will ship “in the coming months.”
Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications – for free.
In its announcement, Google notes that “90% of multiple device owners switch between screens to complete tasks,” emphasizing the importance of HTML5 based content to reach users on mobile devices.
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Kickfolio, a service that allows developers to offer demos of their iOS apps directly in the browser using an HTML5-based platform, today announced it is now allowing devs to embed their iOS apps directly in the Facebook news feed. The news comes as the company raises over $1 million in seed funding and changes its ‘Kickfolio’ branding to a more suitable “App.io”.
We’ve told you about the service before, which allows devs to embed playable HTML5 demos of their iOS apps directly on webpages and in press releases for as little as $9 a month. Today the company is not only bringing that functionality directly to the Facebook news feed (as pictured above), it’s also announcing that support for Android is on the way.
App.io currently has about 3000 devs signed up, most of which are using the service as a marketing tool to drive users to the App Store. The company says the average user spends about 1 minute, 19 seconds playing the demo with 12 percent making their way to the App Store and those stats are expected to increase thanks to the new Facebook integration. App.io plans to integrate its service with other ad networks and platforms in the future and also launch tracking and analytics features.
You can play an App.io demo of the Angry Bots iOS app below and learn more on the company’s website here:
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Google updated its Chrome for Android app today with a number of performance enhancements including improved scrolling, better responsiveness for pinch-zooming, and improvements to “interactive pages thanks to the latest version of the V8 javascript engine.” Google is also including background audio support in this release and “expanded support HTML5 features”:
What’s in this version:
Updates in this version of Chrome for Android include improved text font clarity and stability fixes in addition to:
1. Improved scrolling performance
2. Increased responsiveness to pinch-zooming on pages
3. Faster interactive pages thanks to the latest version of the V8 javascript engine
4. Audio now continues to play while Chrome is in the background. Audio playing in Chrome will now pause when the phone is in use. This requires an additional permission
5. Expanded support for HTML5 features
Google TV is all grown up: Adult video-subscription service FyreTV announced the launch of its first porn app for Google TV today.
As first reported by GigaOm, the app is not available through Google Play. Google does not permit adult content on its store, but it is allowed as a native third-party app. FyreTV’s website has a direct download for Google TV devices.
A Fryer representative told GigaOm:
“We saw how Android went from last to first in terms of mobile market share and we are expecting a similar result here. Plus with their international rollout it allows our users from a wider range of countries to experience FyreTV the way it was meant to be experienced, on the TV.”
FyreTV’s app offers subscription packages of adult content. It is not the first porn company to launch on Google’s TV platform, though, as adult studio Vivid released an HTML 5-optimized website just last year. FyreTV is working on an HTML 5 version, too.
“We do see HTML5 as an important factor in providing FyreTV access to a wider user base, particularly on TV devices that would never allow us to go native,” the representative confirmed to GigaOm.
Noticed by the guys over at The Handheld Blog (via Android Community), Nokia has been rolling out some pretty significant updates to their HTML5 maps web app for Android (and iOS) accessible at m.maps.nokia.com. This brings the web app a lot closer to the quality maps experience exclusive to the N9 and other Nokia devices.
If you haven’t checked it out recently, you will now notice the ability to download maps over WiFi for offline use, allowing you to bypass the need for a data connection when on the go. The update also brings a few other goodies including public transit routes and directions (which adds to the driving and walking navigation introduced in past updates), local area guides, and new point of interest (POI) landmarks showing local retailers, gas stations, etc.
An example Chrome advert before and after the conversion. Go here for live demo.
Swiffy, Google’s experimental tool that converts Flash files to HTML5 code, will not be killed off due to their Fall spring-cleaning which will retire other Google Labs projects, namely Fast Flip, Desktop and Notebook, among others. Engineer Pieter Senster wrote in a post over at the official Google Code blog that Swiffy has a new home at g.co/swiffy. Although it’s in beta and won’t convert overly complex Flash files, Swiffy has gotten off to a great start and already users have converted “hundreds of thousands of files”, the company noted.
Google also highlighted several new features, such as support for shape tweening and drop shadow, blur and glow filters, all using SVG, CSS and JavaScript. A great example of Swiffy is this Chrome banner, which converted into HTML5 runs and looks just as smooth and pixel-perfect as its Flash counterpart. Google specifically mentions iOS devices in the Swiffy description which details how the web-based tool lets people“reuse Flash content on devices without a Flash player (such as iPhones and iPads)”.
Apple and Google are clearly the two front-runners competing for market share in the mobile world, which is why it’s no surprise we think of iOS and Android when we think of apps. With the growth of the smartphone industry also came the resurgence of native apps (thanks largely in part to Apple’s App Store which still dominates the space). However, Mozilla hopes that web apps will soon mature to provide a comparable experience for end users and an even better alternative for developers.
“We are aiming at providing all the necessary APIs to build a basic HTML5 phone experience within the next 3-6 months”
While Chrome OS has shown promise, it isn’t the only browser-based platform planning on entering the web app space… If Mozilla has its way, developers can use the results of their new WebAPI project to build an “HTML5 phone experience” that’s compatible across all operating systems (whether it’s Android, iOS, Windows Phone, etc).
A report from CNET claims Mozilla has plans for the APIs to “interact with a phone’s dialler, address book, contacts list, and camera”, essentially giving you access to the same functionality of native apps but directly in your device’s browser.
The WebAPI project certainly isn’t trying to create a full-blown operating system. However, working hand in hand with Mozilla’s Boot to Gecko project, which aims to build a “complete, standalone operating system for the web”, it could create a potentially compelling alternative to Google’s browser-based Chrome OS.
It appears that Mozilla is serious about the project, as a report from CNET claims they’re in the process of hiring full time programmers and plan to have the basics in place by February.
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We here at 9to5Google love Chrome Experiments, nifty little web apps that showcase what can be achieved with HTML5 and the Chrome browser. Be it a simple project like the Google I/O countdown timer or mind-boggling stuff such as this interactive music video, Google Experiments is a go-to place for a glimpse of where web technologies are headed. All Is Not Lost, the latest Chrome experiment and an HTML5 music collaboration between the band OK Go, the dance troupe and choreographers Pilobolus and Google, is one such example.
It lets you embed your message in a music video and have the band dance it out, Keiko Hirayama, senior marketing manager with the Google Tokyo team explains in a post over at the Chrome blog. Upon visiting the experiment’s landing page, you’re only required to type in your message. The web app will then load the video and make the band dance it out with a little bit of HTML5’s canvas magic…
Well, this is interesting… Google is advertising on its Google Labs page an experimental tool which aims to liberate web developers from the confines of Adobe’s Flash platform. They are calling it Swiffy (sweet) and its sole purpose is to convert Flash SWF files to HTML5. But make no mistake about it – this is about Apple’s iOS gadgets. Google itself says Swiffy lets you “reuse Flash content on devices without a Flash player (such as iPhones and iPads)”. Interesting Apple’s frenemy all of a sudden took it upon themselves to help port Flash content to Apple’s devices.
It’s a web-based tool and we’ve tried it on several relatively simple Flash animations, the ones usually seen running as annoying adverts on web sites. Surprisingly, Swiffy did quite a good job converting sample SWFs to HTML5, sans custom fonts that didn’t translate well into HTML5. Just don’t expect the latest Flash games and heavy project with lots of interactive features to port smoothly or at all. In fact, the search company is downplaying the importance of Swiffy, saying you shouldn’t expect miracles. “Swiffy currently supports a subset of SWF 8 and ActionScript 2.0, and the output works in all Webkit browsers such as Chrome and Mobile Safari,” the company noted.
[youtube=http://http://www.youtube.com/watch?v=ReH7zzj5GPc&w=670&h=411]
Google has been at the forefront of the HTML5 revolution which has been unfolding on the web. Look no further than the Chrome Experiments page which contains dozens of advanced HTML5 examples that will give you a pause. I blogged about some of the must-see examples which knocked my socks off. Nothing could prepare me for the latest demo. This stuff has just considerably raised the bar of what’s possible on the web.
The combination of HTML5/WebGL code and a GPU-enhanced browser with hardware-accelerated graphics like Google Chrome is what makes possible “Rome: 3 Dreams of Black”, a collaborative music video from Jack White, Norah Jones, Daniele Luppi and Danger Mouse. It’s the best WebGL showcase I’ve seen so far. Check it out in its entirety below the fold.
