Project Aura Stories April 28, 2016
Project Aura Stories March 31, 2016
Alphabet, obviously, has a lot of mainstream products that bring in a huge amount of revenue. Google’s ads business is clearly the front runner by a long shot, but there’s also Android, its hardware offerings (like the Nexus line, OnHub, etc.), Play Store digital content, as well as revenue from subsidiary companies like Nest (er.. Dropcam?), Google Fiber, and others.
But what usually excites people the most at Alphabet are the company’s moonshots under the umbrella of “X” — projects that usually cost hoards of money to keep alive and bring in nothing (or next to nothing) in return. The self-driving car project, Project Loon for worldwide internet, Project Titan drones, Makani‘s wind turbines, and Project Wing air-delivery are just a few, but there are even more exciting projects that have “graduated” to be their own unit at the company.
Google has often I/O as a showcase for its favorite moonshots. The company’s huge Google Glass extravaganza from 2012 is the most obvious example that comes to mind, but the company has used the stage at I/O to introduce to the world some just-as-exciting technologies with much less fanfare. Google ATAP, for example, gave a separate keynote at I/O 2015 introducing a handful of projects arguably more exciting than the things Google announced on the main stage. Technically not the same as the “moonshots” in the X division, but they’re in the same category in my opinion.
While you might be familiar with some the following projects (and that wouldn’t surprise me, considering they’ve all already been announced), they’re all ambitious experiments that have been recognized, announced, and made public-facing, but have since dropped off the radar; a lot of them have gone dormant, at least from our perspective. These are projects that excite me, and I want to hear what’s new with them come next month’s developer conference in Mountain View…
Everyone can use an Echo Dot: Just $50!
Project Aura Stories February 16, 2016
Earlier this year, we told you across several exclusive reports that new Glass hardware was in development, namely a variant of the device reworked with the enterprise in mind. Now, a couple months after getting our first look at the device in the flesh, a newly-granted Google patent provides us yet another look at the elusive remnant of a less than ideal Glass of the past…
Project Aura Stories January 29, 2016
We told you a couple of weeks ago about how Google[x] recently got a new coat of paint (now under the Alphabet umbrella and simply known as “X”), and now that coat of paint has hit the web. The site has a brand new design, a new logo, and within you’ll find a rundown the group’s newly refocused mission. Additionally, the new Graduated Projects page seems to mention some projects we’re familiar with and some that we haven’t heard of previously… expand full story
Project Aura Stories January 24, 2016
The Google Glass social media accounts—including Twitter, Google+, Instagram, and others—have finally been shut down after many months of continued #throughGlass postings and “Happy [insert holiday]!” images. This doesn’t come as much surprise as plans to bring Glass to the consumer market (at least by that name) have long been abandoned, but multiple people familiar with the matter say that Glass: Enterprise Edition is only just now starting to see wider adoption…
Project Aura Stories January 15, 2016