YouTube

Google has announced that it will cease allowing 30-second unskippable preroll ads on YouTube videos from next year, reports Campaign.

Google explained that its aim is to provide a better advertising experience for online users. “As part of that, we’ve decided to stop supporting 30-second unskippable ads as of 2018 and focus instead on formats that work well for both users and advertisers.”

While it’ll be great to lose the most unpopular ad format, it isn’t all good news …

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Yesterday, Disney ended its deal with popular YouTuber PewDiePie after allegations of anti-Semeitc jokes and content. Now, as detailed by a report from Bloomberg, YouTube is distancing itself from the star, as well.

According to the report, Google is removing PewDiePie’s channel from its premium ad service and canceling his YouTube Red series.

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In the latter half of 2016, YouTube announced plans for a new app, YouTube Go. Designed to minimize cellular data usage, the app was destined for a debut in India and today, it’s finally available.

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Live streaming on YouTube has been around in one form or another for quite some time, but only on the desktop. Last year YouTube teased mobile live streaming, but has been fairly selective on what channels had the feature enabled. Now, YouTube is finally expanding that rollout to any channel that has 10,000 subscribers or more.

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YouTube has been testing a new conversation feature which allows users to share videos and have conversations with their friends and family directly within the video network’s application. Today, Google has officially launched the new feature, but only in Canada…

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With live streams being a popular way for internet stars to communicate with fans, YouTube has announced a new way to monetize them. Super Chat allows any viewer to purchase messages that will be more visible during a live chat. However, this new feature coincides with YouTube discontinuing Fan Funding.

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Over the past year or so YouTube has slowly been separating itself from Google+ following the merger the two went through a few years ago. A while back, YouTube comments were completely separated from Google+, and other components have also been swapped over time. Now, YouTube is testing a new notifications system which is completely independent of Google+…

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In the midst of looking back at its year, YouTube is under attack by the music industry, which believes the over $1 billion that it has been paid in royalties over the last 12 months isn’t enough. The IFPI, an organization that represents musicians worldwide, believes that Google ad revenue doesn’t make up for the huge number of people streaming music for free…

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It’s hard to believe that we’re only a couple of short weeks away from the end of the year. As it has over the past few years, YouTube has taken that opportunity to release a mashup of all the top events, memes, videos, and songs from the year.

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We’ve known for a while now that YouTube has been planning to add support for HDR (high dynamic range) video and now, ahead of the release of the Chromecast Ultra, Google has just made it official. Creators can start uploading HDR content, and users can start viewing HDR content on support devices effective today…

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A year after launch, YouTube is struggling to get subscribers for its Red subscription service. According to The Verge, paying subscribers only total 1.5 million as of late summer, despite having a billion monthly users of the broader service…

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After opening up early testing for a handful of creators over the past couple of months, YouTube has today opened up a new feature for all content creators ─ “end screens.”

This new feature is specially designed to encourage viewers to continue watching content from that creator and subscribe to their channel.

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