YouTube Shorts
YouTube Shorts will soon be up to 3 minutes long
To date, Shorts have been 60 seconds or shorter, but YouTube is extending the max duration to 3 minutes starting October 15.
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YouTube Shorts is driving revenue for over 25% of channels
YouTube Shorts have only been around for a little while now, but they’re a big deal, and making money for over 25% of channels in YouTube’s Partner Program.
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YouTube Shorts can now include clips from an artist’s music videos
Rolling out now, YouTube Shorts is adding the ability to add content from official music videos to your Shorts.
Expand Expanding CloseYouTube will start showing fewer, but longer ads on TVs
Amid its ongoing efforts to crack down on ad blockers on the web, YouTube has now announced that, for the sake of a “better streaming experience,” it will lessen how many ads you see on TV, but they’ll be getting longer.
Expand Expanding CloseReport: YouTube concerned that Shorts will cannibalize long-form videos
In recent years, YouTube has repeatedly said and shown that short-form video is a big priority. A new report reveals that there are internal concerns about YouTube Shorts cannibalizing the core long-form video business.
Expand Expanding CloseYouTube Shorts will block links because spammers ruin everything good
YouTube Shorts has earned its place as one of the best short-form video offerings – aka TikTok clones – partially because it gets a lot of things right. One of the handy parts of YouTube Shorts both for creators and viewers was the ability to share links, but that’s ending because of spam.
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YouTube will test built-in tool to convert horizontal videos into Shorts
YouTube today announced a number of new Shorts features, but the most promising one for Creators is a recomposition tool to convert regular videos into vertical content.
Expand Expanding CloseYouTube Shorts might be coming to YouTube Music with ‘Samples’ tab
In hindsight, this was inevitable: YouTube Music is testing a “Samples” tab that looks to show music video-focused Shorts.
Expand Expanding CloseYouTube Shorts revenue sharing starts February 1 as new Partner Program agreement rolls out
In one of its biggest moves for short-form videos, YouTube has just confirmed that revenue sharing for YouTube Shorts will begin on February 1.
Expand Expanding CloseYouTube Shorts can now use up to 60 seconds of licensed music
YouTube has been building out its competitor to TikTok over the past couple of years, and it’s quickly becoming a force to be reckoned with. After announcing revenue sharing recently, YouTube Shorts is expanding the use of licensed music to up to 60 seconds.
Expand Expanding CloseOptimized YouTube Shorts player for TVs rolling out
YouTube announced today that it’s bringing Shorts to TV screens with a player that’s optimized for the big screen.
Expand Expanding CloseYouTube channels will finally stop showing Shorts in the Videos tab
Following the main redesign at the start of this week, YouTube is rolling out a very nice change that means Shorts will no longer appear in the same tab as Videos on Channel pages.
Expand Expanding CloseYouTube Partner Program expands with Shorts revenue sharing; ‘Creator Music’ catalog coming
YouTube today announced two updates to its Partner Program (YPP) that make it easier to join and make money from the video platform, particularly YouTube Shorts. There’s also a new Creator Music catalog to add tracks to videos.
Expand Expanding CloseReport: YouTube Shorts will join the Partner Program, finally monetizing the TikTok clone for creators
YouTube Shorts has been a resounding success so far in becoming a clone of TikTok, and now YouTube is really opening the floodgates. Soon, YouTube Shorts will join the Partner Program, making monetization of the short-form video easy for creators.
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YouTube ML turns landscape video ads into Short-friendly vertical ones
YouTube Shorts are a big focus for the video platform and Google wants to make it easier for businesses to create vertical video ads.
Expand Expanding CloseYouTube Music and Shorts integration lets you quickly save songs
Music is a big part of vertical Shorts, and YouTube is now rolling out a new integration between the two.
Expand Expanding CloseYouTube Shorts will start adding watermarks to downloaded videos, just like TikTok
YouTube Shorts has been quickly picked up popularity, and now the short-form video app is picking up another idea from TikTok, watermarks on downloaded videos.
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YouTube now lets creators turn their existing videos into Shorts
YouTube has long been trying to catch up with platforms like Instagram and TikTok, which allow creators to make content that grabs your attention for just long enough before the video ends. While YouTube Shorts have been around for a while now, the platform is adding a new way to create them – from existing videos.
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YouTube Shorts has over 1.5 billion users
As TikTok has taken over the internet, YouTube Shorts has become a focus for the platform in growing its userbase. Since its launch, YouTube Shorts has now amassed over 1.5 billion users.
Expand Expanding CloseGoogle Discover is getting video ads as new formats come to Search, YouTube Shorts
Google Marketing Live is the company’s annual equivalent of I/O for advertising. The 2022 edition saw Google announce several new shopping and advertising experiences that end users can expect in the coming year, including Discover video ads.
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YouTube Shorts starts running ads as daily views pass 30 billion on the TikTok competitor
As TikTok has very clearly taken over the public’s interest, YouTube has been investing heavily in its own version of the short-form video app. YouTube Shorts is widely available at this point and driving billions of views, and now the ads are coming.
Expand Expanding CloseYouTube Shorts officially expanding to tablets and the web, new content options too
As TikTok has dominated the internet, other platforms have been quick to cash in on the short-form video trend. Instagram did it with Reels, and YouTube has been doing it with Shorts. Now, YouTube Shorts are expanding yet again, this time on the web and tablets.
Expand Expanding CloseYouTube Shorts have amassed over 5 trillion views in under 2 years
Short-form videos have taken the internet by storm over the past few years thanks to the rise of platforms such as TikTok. YouTube Shorts first made its debut in 2020, and in the time since, creators have collectively generated over 5 trillion views.
Expand Expanding CloseYouTube launching global ad campaign to promote Shorts directly on TikTok, Snapchat, more
As of last month, YouTube Shorts is available in over 100 countries as Google’s TikTok and short-form viral video competitor. The company now wants to ramp up Shorts awareness with a global ad campaign “introducing the shorter side of YouTube.”
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