Television January 26
Television November 6, 2015
Television March 20, 2015
If you haven’t yet treated your TV to a Chromecast stick to stream content from your Android devices, Google would really like you to do so. The company has been playing with its mix of freebies again, with $80 worth on offer if you buy between today and 19th April.
Current offers include three-month trial subscriptions to Google Play Music, DramaFever and Sesame Street GO, as well as one month of Qelio Concerts and a free Play Movies rental thrown in – and you can even save a few bucks on Amazon at the moment … expand full story
Television March 16, 2015
The subscription-based video on demand market could see a significant shake-up this year as it was reported that YouTube has started to negotiate licensing deals for its own service to compete with services like Netflix and Hulu.
Variety quoted an unnamed YouTube partner as saying that the company not only wanted to discuss a licensing deal, but was extremely aggressive in its approach.
An exec at one YouTube partner says reps from the vidsite reached out late last year about an SVOD licensing deal. But the offer came with a warning: If the partner didn’t agree to the terms of the subscription service, it would be excluded from any future ad revenue — a tactic YouTube has used in dealing with independent music companies that refused to get onboard with Music Key.
Television February 4, 2015
Television December 2, 2014
Google’s diminutive and cheap Chromecast is making strong headway against its competitors according to a report today by Parks Associates. Priced at $35 but now going for just over $20, the dongle, which is controlled by Apps on iOS and Android devices rather than a traditional remote has passed the almost forgotten Apple TV and is closing in on the king of streamers, the Roku. Roku and AppleTV represented two thirds of the market last year but with entrants like Chromecast and Amazon’s Fire TV/Stick, the two dropped to around half the market.
The research finds Roku is still the leading brand with 29% of sales, but Google Chromecast (20%) has supplanted Apple TV (17%) in second place. New entrant Amazon Fire TV is in fourth place with 10%. Consumer content choices are also increasing, with Showtime and Sony planning to launch their own OTT video services to compete with Netflix and HBO.
“Nearly 50% of video content that U.S. consumers watch on a TV set is non-linear, up from 38% in 2010, and it is already the majority for people 18-44,” said Barbara Kraus, Director, Research, Parks Associates. “The market is changing rapidly to account for these new digital media habits. Roku now offers a streaming stick, and Amazon’s Fire TV streaming stick leaves Apple as the only top player without a stick product in the streaming media device category.”
Sticks are where it is at it would seem. Conversely, Google’s Nexus Player, introduced in October, has yet to make a blip but it might also show up in results next year.