Ben Lovejoy

Following a report back in July showing that Google+ gets only 2 percent of social sharing, new figures from Shareaholic (via Marketing Land) reveal that the service drives an average of 0.06 percent of all referral traffic. This contrasts with Facebook at 8.11 percent, Pinterest at 3.24 and Twitter at a surprisingly low 1.17.

Google+ traffic is also growing at a far slower rate than other social media.

Shareaholic also says that Google+ is growing the slowest as a referral source at just 6.97 percent over the past year. Referrals from Facebook (58.81 percent), Pinterest (66.52 percent), Twitter (54.12 percent) and YouTube (52.86 percent) all grew more than 50 percent since September 2012.

Viewed against a backdrop of Google’s aggressive promotion of the service, making it virtually impossible not to have a G+ account by linking it to every product the company has, it does make me question whether Google+ has a long-term future … 
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Advertising Age reports on a clever mobile ad campaign by LG, in which browser identifiers are used to display an ad targeted directly at the handset being used.

To promote the brand’s G2 smartphone, [ad agency M&C Saatchi] created a series of banners that recognized — and responded snarkily — to the competitor phones on which they appeared.

In the example above, the ad seen by owners of the Samsung Galaxy S4 promotes the faster processor speed of the LG G2. See the HTC and Apple versions below … 
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Image: digitallifeplus.com

Google has confirmed it’s working on a Mobile Meter app for both Android and iOS to allow it to monitor how smartphone owners use mobile apps. But no need for any privacy panicking: the app will be available only to those who have opted in to Google’s Screenwise paid market research panel, reports Engadget.

The Mobile Meter apps will replace an older method that allowed panelists to participate, helping Google measure media consumption across all screens but with more accurate results on mobile. Both the Android and iOS apps will be submitted to their relevant app stores in the near future, although only panelists will be able to actually use them … 
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HTC’s take on Samsung’s Galaxy Note 3 – the HTC One Max – has finally been officially announced by HTC after long-running rumors.

HTC, a global leader in mobile innovation and design, today announced the HTC One max, a super-sized smartphone that brings the award-winning design, functionality and performance of the HTC One to fans of larger handsets. A new Fingerprint Scan feature takes convenience to a new level while acclaimed features including HTC BlinkFeed™, HTC Zoe™ and HTC BoomSound™, combined with the new HTC Sense 5.5, which are all enhanced to continue to deliver the best overall smartphone experience, now on a larger screen.

Most of the specs are as per the rumors we’ve reported over the last few months, including the almost non-existent bezel, 5.9″ full HD1080p display, 3300mAH battery, (optional) capacitive stylus and fingerprint scanner. The fingerprint sensor unlocks the phone, of course, but also has a neat feature where you can assign a different app to each finger, switching on the device with that app loaded.

The CPU is, however, less powerful than rumored. Everyone had been expecting a Snapdragon 800 processor running at 2.3GHz, but instead the Max has the same 1.7GHz Snapdragon 600 chip as the phone on which it’s based, the HTC One … 
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Google has announced a change to its terms of service that will allow the company to use your name, photo and company endorsements to be included in ads from 11th November (via the NYT).

When the new ad policy goes live Nov. 11, Google will be able to show what the company calls shared endorsements on Google sites and across the Web, on the more than two million sites in Google’s display advertising network, which are viewed by an estimated one billion people.

If a user follows a bakery on Google Plus or gives an album four stars on the Google Play music service, for instance, that person’s name, photo and endorsement could show up in ads for that bakery or album … 
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Just a day after Google announced a new HP-made ARM-powered Chromebook for $279, Acer has upped the ante with a Haswell-powered one for $249.

The Acer C720 offers the same 1366×768 resolution screen as the HP. The Acer screen is anti-glare, which offers easier viewing when used outside at the expense of slightly poorer contrast. The machine has 4GB RAM against the 2GB of the HP, and the Haswell processor gives it a claimed 8.5 hours battery life, against 6 hours for the HP … 
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Android Police has screenshots suggesting that both SMS and MMS messaging are being integrated into Google Hangouts, with the standalone Messaging app likely to be dropped from KitKat (Android 4.4) – first on Nexus devices and later on others.

The screenshots claim to be from Hangouts 1.3. It’s just speculation that this will ship with KitKat – it’s possible that it may be released before or after. We have recently seen claimed screenshots of KitKat that include the Messaging app, but that isn’t inconsistent with the idea that it would be dropped from the Nexus first … 
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Samsung is predicting a record $9.4B profit for Q3 in its latest earnings guidance, on estimated revenues of $53.9B. While both figures are estimates rather than confirmed results, Samsung’s earnings guidance is usually pretty much spot-on. If confirmed, this will build on the company’s record numbers in Q2.

HTC, in contrast, reported its first ever loss, as it warned back in July. Its revenue of $1.6B was lower than even its lower-end forecast, and it lost $101M – the company’s first ever loss in its 16-year history.

Bloomberg attributes the wildly differing performances to sales of mid-market handsets in growth markets like India and China.

While HTC has focused a revival on its flagship One handset and $12 million marketing deal with actor Robert Downey Jr., Samsung has expanded its range of mid-priced smartphones such as the Galaxy Golden and S4 Mini to capture sales in China and India … 
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The latest Android stats from Google show that Jelly Bean is now installed on 48.6 percent of Android devices, and given current growth rates is likely to break the magic 50 percent barrier within a week or two. Jelly Bean became the most-used version of Android back in July.

The rather less impressive stat is that more than a quarter of devices – 28.5 percent – are still running Gingerbread, which dates back as far as 2010. It’s also worth pointing out that there are couple of fudge-factors in Google’s stats … 
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Google has announced that Hulu has added Chromecast support to its Hulu Plus app, enabling online shows to be viewed on the big screen – something it promised back in July.

Now you can easily enjoy your favorite shows, such as “Modern Family,” “New Girl” and “Parks and Recreation,” on your big-screen TV by casting from Hulu Plus on your mobile phone or tablet. It’s the same intuitive, remote-free experience you’ve come to enjoy with the other Chromecast-supported apps, and is as simple as pressing the Cast button which will now appear in the app … 
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The Samsung Galaxy Gear smartwatch reviews are out, and that red glow you see on the horizon is from the blushing faces at Samsung, visible all the way from Korea. The reviews are not, to put it kindly, overwhelming in their enthusiasm for the device.

The Verge

A smartwatch the Galaxy Gear is not. Frankly, I’m not sure exactly what it’s supposed to be. Samsung describes it as a companion device, and the Gear is indeed chronically dependent on an umbilical link to another Samsung device, but it never left me feeling like it was a helpful companion. The notifications are Orwellian, the media controls are exiguous, and the app selection has no substance to underpin the hype. Samsung’s attempt to turn the Gear into a style icon is also unlikely to succeed, owing to the company’s indecision about its target demographic. Trying to please all tastes has resulted in a predictably charmless and soulless product.

The Gear’s camera and phone calls are both surprising and delightful, but they’re unfortunately isolated highlights. When all is said and done, I expect the Galaxy Gear will be looked back upon as a rough first draft that helped the Korean chaebol steer a better course en route to the goal of producing a real smartwatch. As it stands today, though — unintuitive, oversized, overpriced, and in constant need of a Galaxy guardian — the Galaxy Gear might have been better off staying on the drawing board … 
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The European Union’s long-running anti-trust case against Google, in which the search company was accused of using its dominant position in search to stifle competition, looks set to finally be resolved – though we may have to wait until Spring to learn the details.

Reuters reports that Google has made new proposals, which the EU suggests is likely to lead to a settlement.

Joaquin Almunia told lawmakers in the European Parliament he believed the new offer made it easier to see Google’s rivals when making an internet search.

“We have reached a key moment in this case,” Almunia said.

“Now with the significant improvements on the table I think we have the possibility to work again.

“If our investigation of this improved proposal is satisfactory then we will continue the commitments route and end up with a formal decision next spring,” he said, adding: “I think that the settlement route remains the best choice” … 
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YouTube has announced a crowd-sourced music awards show streamed live from New York on 3rd November, with the winning acts chosen by YouTube viewers.

We get it. You love music. From propelling unknown artists to the top of the charts, to cheering on established artists as they reinvent the music video, to remixing and reimagining your own, music fans have turned YouTube into the world’s go-to music destination. Now, to celebrate music fans and the music you love, we’re announcing a new kind of awards show–one powered by you … 
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As Google turns 15, it is celebrating with an animated doodle and an Easter Egg that takes us back to its birth in 1998. Simply google google in 1998 to see the page as it looked then.

The 1998 page is fully-functional, but the time travel doesn’t last long: any search conducted on the page is carried out using today’s index and with the results returned in today’s design … 
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The Nexus 5 appears set to match or beat the iPhone 5s in graphics performance, according to benchmark data posted on the the GFXBench website, achieving 23.1 frames per second in a key test.

The GFXBench T-Rex tests are one of the most demanding tests of the graphics performance of a phone, and provide a particularly good guide to how well a handset is likely to fare when paying graphics-intensive games. The just-released iPhone currently tops the T-Rex scores, but one of the four tests appears to show that the Adreno 330 expected to be used in the Nexus 5 will at least equal that performance … 
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Update 2, Sept. 27: Google is reporting that Google Talk issues have now bee resolved for all users.

Update, Sept. 27: Some users are continuing to experience issues with Google Talk services today. Google says it expects “a resolution for all users in the near future.”

TechCrunch alerted us to an issue with Google Talk and Google Hangouts, which is rather alarmingly resulting in some messages being delivered to the wrong recipients.

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