NBA Stories April 18, 2022

Back in October, Google Pixel became the “Official Fan Phone” of the NBA as part of a multi-year partnership. Ahead of the NBA Playoffs, Google this morning announced the “Pixel Arena” as an elaborate virtual game.

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NBA Stories November 16, 2021

Google nets Giannis Antetokounmpo as ‘new face’ of the Pixel 6

The Pixel 6 has seen more advertising than any past Google device, and the marketing campaign is continuing with Giannis Antetokounmpo becoming the “new face” of the NBA’s “Official Fan Phone.”

NBA Stories October 18, 2021

Over the years, Google has aggressively sponsored the NBA, and that’s increasing for the league’s “75th anniversary season” kicking off tomorrow. The company is specifically using the NBA and basketball as an opportunity to raise Pixel 6 awareness. 

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NBA Stories December 26, 2019

NBA All-Star Voting is again exclusive to Google Assistant, Search

Given people’s tendency to search for things rather than enter URLs, Google in recent years has been directly integrated contest voting. Search and Assistant this year are again the official third-party partners for the NBA All-Star Vote.

NBA Stories April 13, 2016

You can now use a Shaq voice in Waze to mark the 2016 NBA playoffs

Waze is known for adding special voices to its app to help you navigate while on the road, and the latest is the addition of Shaq’s voice to commemorate the 2016 NBA playoffs. This follows the Google-owned navigation app featuring the voice of Morgan Freeman in February to mark the release of London Has Fallen…

NBA Stories September 10, 2015

Google Play Newsstand get sports information in latest update

Google Play Newsstand is definitely my least used Google Play app. That’s not saying much, though, because Google Play Music is really the only one that I use. Play Books, Play Games, and Play Movies might as well not exist in my eyes. That said, if you do use Newsstand, you might be interested in today’s new update. Within, you’ll find new support for sports scores for your favorite NFL, NBA, NHL, and MLB teams…

NBA Stories October 27, 2014

ZTE is now the official smartphone sponsor of the New York Knicks, Houston Rockets and Golden State Warriors

The 2014-15 NBA season starts this week and while some organizations are adjusting to new ownership and new tech, a few prominent teams are hitting the hardwood with a new teammate. Today, ZTE announced that it will be the official smartphone sponsor of the New York Knicks, Houston Rockets and Golden State Warriors.

NBA Stories May 9, 2014

Google Search results now include NBA video recaps, other leagues on the way

The next time you’re looking for a score or recap of a recent NBA game, you’ll find a much smoother experience directly from the Google Search page. Google noted last night that it’s starting to display high-quality video clips from NBA games next to sports scores for related queries (as pictured above).

The new embedded videos play directly on the Google Search page without sending the user to YouTube and appear to becoming directly from the NBA’s official YouTube channel. You can check out an example of the new feature here.

Google says that it plans on adding other leagues in addition to the NBA in the future.

NBA Stories April 24, 2014


The NBA’s Indiana Pacers have a secret weapon on and off the court and while it won’t likely improve the team’s chance of making it through the playoffs, it’s changing the way people watch professional basketball. Last month, the Pacers became the second NBA team to use Google Glass (these guys did it first) to enhance its in-game experience for fans. According to Rob Laycock, VP of marketing for the Indiana Pacers, the idea to use Glass originally came from the team’s center, Roy Hibbert.

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NBA Stories January 20, 2014


Vivek Ranadivé, owner of the Sacramento Kings, has tweeted that selected players, cheerleaders and announcers will be wearing Google Glass at Friday’s NBA game against the Indiana Pacers, allowing fans to “see the game from an entirely new perspective” …  expand full story

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