YouTube

YouTube Premium is getting its first major price hike. The service will now charge $22.99 per month for its family plan.

For a small number of people, Google briefly tested a change to YouTube Premium that would make 4K videos unavailable to free users.

YouTube is Google’s latest app to add iPhone and iPad homescreen widgets with one of them in particular providing very convenient shortcuts.

YouTube for Android TV is rolling out new tweaks to the player UI that have more than a hint of Material You.

YouTube announced the ubiquitous social network concept of “handles” today to boost the community aspects of the video site as well as improve creator/channel identification.

In recent weeks, YouTube has been testing a redesign of the video screen, and Material You tweaks are now coming to the homepage. The video site is clearly working on a big overhaul of its clients for all platforms.

YouTube today announced two updates to its Partner Program (YPP) that make it easier to join and make money from the video platform, particularly YouTube Shorts. There’s also a new Creator Music catalog to add tracks to videos.

YouTube is full of millions of hours of content, and the platform’s recommendations system helps to push content you might be interested in to the home page and various recommended content areas. But according to a new study, the methods of controlling YouTube recommendations don’t really do much to influence what shows up.

In recent weeks, YouTube has been slowly rolling out a new video page that tweaks several elements and, most notably, unifies the design across Android, iOS, and the web.

The experience of watching YouTube has been infiltrated by ads over the years as a means of maintaining the platform and supporting creators financially. Now, though, it really seems YouTube is pushing the boundaries with ads, showing as many as 10 unskippable ads during a single break.

Update: In a statement to 9to5Google, YouTube has provided more context around this increase in ads. See below for more.

YouTube Shorts has been a resounding success so far in becoming a clone of TikTok, and now YouTube is really opening the floodgates. Soon, YouTube Shorts will join the Partner Program, making monetization of the short-form video easy for creators.

Google will now let you fine-tune the videos that appear in your Discover feed by blocking specific YouTube channels from being featured.

To help the huge educational sector, YouTube has launched Player for Education in the United States and Korea, which will offer ad-free playback and better recommendations for learning institutions.

At the start of this month, Google Meet introduced live sharing that “allows all meeting participants to interact with the content that’s being shared,” and you’re now able to test it on YouTube.

Susan Wojcicki became the CEO of YouTube in 2014 but held talks about a job as Tesla’s Chief Operating Officer (COO) and Elon Musk’s second-in-command before that.

Earlier this month, a report revealed that Google TV was adding Nest Audio support, as well as Fitbit/Wear OS and smart home integrations. Details of a YouTube TV split screen mode and YouTube Shorts on televisions have now emerged.

YouTube organically became a place for distributing and watching/listening to podcasts, and the Google video service is widely expected to offer a more optimized experience. This is starting with a YouTube “Explore” page for “Podcasts.”