Today, Google announced Google Cloud Storage “Nearline” – a new class of storage service for businesses to “easily backup and store limitless amounts of data at a very low cost and access it at any time, in a matter of seconds (instead of hours).”
The idea is that you can receive your data in a matter of seconds (which frankly is close to online service providers) but only pay what offline data providers charge. It is a big enterprise push and Google has lined up some impressive partners.
In this push, Google is leveraging its economies of scale and expertise in large scale storage combined with its Enterprise Apps offerings. It is a shot across the bow of traditional offline storage providers who can’t offer Google’s scale. From the Blog post:
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