Google Arts & Culture is the company’s initiative to share and make famous works widely available online through high-resolution scans and other fun features. Most recently, Art Selfies allowed users to see what artwork they look like. The latest features augmented reality to bring together the work of Johannes Vermeer.

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Google Doodles are remarkably emblematic of the company’s whimsical nature and serve as an important, perpetual marker of an event or person. Today’s animation does both, celebrating the 1913 release of director George Méliès’ masterpiece The Conquest of the Pole. Google appropriately marked the occasion with its first-ever VR-enabled and 360° video Doodle.

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Over the weekend, social media was flooded by individuals sharing comparisons of themselves with famous pieces of art. This was all thanks to a new experiment within the Google Arts & Culture application…

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Google Search is now better at understanding art and surfacing relevant information. In partnership with the Arts & Culture team, there is a new interactive Knowledge Panel, while Street View in museums is using machine learning to recognize paintings.

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