Search ▪ July 2

Yahoo is currently including Google ads in some of its search results in what the company described to the NY Times as a “small test.” The ads were first spotted by SEO Book.

Yahoo confirmed on Wednesday that it has begun testing the use of Google search ads for a small portion of its desktop and mobile web search results. “As we work to create the absolute best experiences for Yahoo users, from time to time, we run small tests with a variety of partners including search providers,” the company said.

Google offered Yahoo an ad partnership all the way back in 2008, but pulled out after objections from the Department of Justice on antitrust grounds …  expand full story

Search ▪ July 1

In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break local businesses. Lawsuits regarding negative reviews show up in the news at least a couple times every year, and these review pages are increasingly becoming the battleground where individuals protest against businesses partaking in practices they disagree with. On the other hand, however, a good rating online can entrench and create a moat around a business for years to come. That’s why Google now allows advertisers to include their Google reviews in their AdWords ads. expand full story

Search ▪ June 26

Google is known for historically having a goal with search to get people to the information they want as quickly as possible. Search engines by design are intended to get you what you’re looking for on the first try, so it makes total sense that Google optimizes ruthlessly in hopes that you don’t have to click the next page link. But ever since the company introduced search cards it’s been evident that it wants to be the host of the information you’re looking for whenever possible. A new small change today adds on that.

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Search ▪ June 25

Google has a new update out to its Remarketing Lists for Search Ads product that will make it easier for marketers to use Analytics to target the right potential customers and in the process get a higher return on their advertising dollar investment. And while these terms might sound like complete gibberish to you, from a high-level it’s actually not too complicated.

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Search ▪ June 22

Update: What’s that? Oh, just the smell of change. After initially standing firm on its implementation of the hotwording module and proprietary Google extension being automatically downloaded in new installations of the Chromium open source browser, a wave of criticism has led to the team pulling it out of Chromium 45 and onwards. The module that manages whether the hotword listening extension is enabled will be “disabled by default” and the proprietary technology that actually listens for “Ok Google” will not download. A member of the team says simply:

In light of this issue, we have decided to remove the hotwording component entirely from Chromium. As it is not open source, it does not belong in the open source browser.

The original story continues below.

It all started with a blinking LED light. Ofer Zelig wrote on his blog today about an odd case where the LED light on his computer, that turns on whenever the microphone or camera is activated, seemed to blink every few seconds or so while he was working on his PC. He investigated in the Windows Task Manager to look for any process that might be to blame – no dice. He shut down some suspicious processes that might have been causing it and says he didn’t have any malware installed, but still to no avail. Turns out, the culprit was none other than Google’s Chrome browser…

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