Analytics Stories March 15, 2016

The Google Analytics 360 Suite is an enterprise-class tool for larger marketers

A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns. With the Analytics 360 Suite, Google hopes to provide an enterprise-class solution that integrates several data and marketing analytics products.

Analytics Stories March 4, 2016

Google Cast developers can now view detailed analytics for their apps

Since its launch in 2013, Chromecast has been a hit success for Google and its attempt to capture the media streaming market. Starting today, developers will get access to analytics about their Cast applications.

Analytics Stories August 5, 2015

Google opens up data on site search performance with new Analytics developer API

Have you ever wondered what the most commonly searched terms which lead to your site appearing in Google’s results are? Or maybe the top queries on mobile that lead to your site appearing in results? Well, Google has offered a Search Analytics Report in the Google Search Console for some time which provides this exact kind of data (where have you been?), and now it has created an API developers can use to play around with this data in their own apps.

It’s called the Search Analytics API and with it, developers get access to all the data on traffic that has come to them through search, and can sort it by parameters like country to gain insights into, for example, what are the top queries in India that lead to visitors.

The potential here is for developers to create graphical user interfaces to this data, so less tech savvy individuals would gain the ability to sift through their search data without needing prior knowledge on how to use an API.

Analytics Stories June 25, 2015

1

Google has a new update out to its Remarketing Lists for Search Ads product that will make it easier for marketers to use Analytics to target the right potential customers and in the process get a higher return on their advertising dollar investment. And while these terms might sound like complete gibberish to you, from a high-level it’s actually not too complicated.

expand full story

Analytics Stories May 22, 2015

Following the recent rebrand of Google’s Webmaster Tools to “Search Console,” the Mountain View company has now announced that it is introducing new reports to help app developers get better insight into how their indexed Android app is performing in search… expand full story

Deal: Get Pixelbook at 25% off: $750!

Analytics Stories March 31, 2015

Google releases Player Analytics to give developers better in-app performance data

Google today has officially released Play Games Player Analytics to developers. In a post on the Android Developers Blog, Google announced that these new tools will allow for game developers to better track in-game player behavior and improve in-app business tactics and performance.

Powered by WordPress.com VIP