Fitbit

Following leaks last week, Fitbit today officially announced the new Luxe fitness tracker. Made of stainless steel, it costs $149.95 and has a new color display with availability set for spring.

Now under Google, Fitbit doesn’t seem to be done with new hardware. A new leak today reveals another dedicated fitness track from the company that’s in the works, the premium-focused Fitbit Luxe.

Fitbit’s most advanced smartwatch today can track heart rate, SpO2, and skin temperature, with the company now investigating whether it can measure blood pressure with a new study for Sense owners. 

The Fitbit Inspire 2 is a pretty simple fitness tracker, but it’s getting a handy new feature this week. With a new update, Fitbit Inspire 2 is integrating the Bluetooth finding tools of Tile to help you keep tracker of, well, your tracker.

While Google has made some progress in recent years at product consolidation, it now finds itself with two health applications. For past pairings, the “better” service was often straightforward, but that’s not the case today. Fitbit’s brand appeal was likely one of the contributing factors to it being acquired, while Google Fit is actively improving to the point where either can stake a claim to having a future as the company’s primary health offering.

We saw late last year that a new iPhone-inspired Android Fast Pair UI was rolling out for mainly first-party Google accessories such as the Pixel Buds. This new UI is now more widely available for earbuds supporting Fast Pair including the OnePlus Buds but more importantly Fitbit smartwatches.

After leaking last week, the Fitbit Ace 3 has just gone official! The company’s latest fitness tracker for children arrives with a slightly higher price, but a refreshed design and more to make up for it.

Fitbit is about to launch its first new product while under Google’s umbrella. According to a new report, the Fitbit Ace 3 is launching in less than two weeks as the company’s latest fitness tracker for kids.

The Fitbit app is suffering a major outage today, with server issues taking the app down for most users.

Fitbit’s hardware is solid, but software is what really makes the company’s smartwatches and trackers so good. It’s one of the things we’re looking forward to most about Google’s acquisition of Fitbit, and if a survey from the company is to be believed, a new, cheaper subscription tier may be in the works.

Following the completion of Google’s buyout of Fitbit, the company’s own storefront made it pretty clear what was coming. Fitbit watches and trackers would be sold right alongside Pixels and Nest gear. Now, that’s official. Fitbit smartwatches and fitness trackers are now available for purchase directly from the Google Store.

Fitbit started the year by becoming a part of Google’s hardware division and is today making a sizable update by rolling out blood glucose tracking to its Android and iOS app. The Fitbit Sense’s ECG feature is also coming to more places, while there are also a handful of other in-app and hardware changes.

Google and Fitbit proudly announced yesterday that their $2.1 billion acquisition had been completed after months of regulatory scrutiny. Unfortunately for that deal, though, it may still face legal trouble as Google didn’t wait on approval from the US Department of Justice (DOJ) or Australian regulatory authorities before completing the Fitbit buyout.

In late 2019, Google announced a deal with Fitbit to acquire the company for over $2 billion, but in the time since, the deal has had to get the approval of multiple regulatory authorities. After getting a thumbs-up from the EU last month, Google has officially completed its acquisition of Fitbit today.