Since its launch in 2015, many publishers have adopted Accelerated Mobile Pages for the loading speed benefit they provide. However, some sites are using AMP as teaser pages that require a second click to view a full article. To combat this, Google Search is adopting a content parity requirement next year.
Google’s rumored Snapchat Discover and Instagram Stories competitor for publishers could launch as soon as this month. Rumored to be built on Accelerated Mobile Pages, it will allow sites to surface video and other rich content right in Search. In the mean time, Google has been spotted testing renaming AMP labels in Search results.
A day after news surfaced that Google was interested in buying Snap last year, a new report notes that Google is developing a “Snapchat-like media content” format based on AMP. Working with several partners, it will allow publishers to create Discover-like visual content similar to Stories.
Several days ago, we ran a poll asking readers if they actually preferred using AMP links over loading the full website when reading something on their phones. While a majority answered that they were more inclined, some readers went to the comment section to voice why they actually prefer loading the entire web page. DeAMPify might just be the perfect app for them as it quickly converts all AMP links that have been tapped on into the full mobile site…
Over the weekend, we noticed that the news articles that are served to users through Google Now are now Accelerated Mobile Pages. AMP links take users to a stripped down version of a publisher’s website that only includes the news story, advertisements, and some site specific styling. What these give users is a clean and easy to read website that doesn’t use their data to load an entire mobile site.
Do you ever find yourself in situations where you would be more likely to click an AMP link rather than a regular one?
Accelerated Mobile Pages have long appeared in Search results on the mobile web and Google app. However, they have noticeably been absent from the article-heavy Google Feed. Fortunately, it appears that AMP stories are finally appearing as Now cards on Android.
Over the last year, Accelerated Mobile Pages have appeared almost everywhere on Android and iOS, including Google Search results and even some apps. The AMP Project is about to see a major expansion following its adoption by Yahoo Japan and Chinese search engines Baidu and Sogou.
Last month, Google announced that Accelerated Mobile Pages would soon be coming to mobile search results. The feature is now being rolled out around the world with 600 million AMP documents from partners like eBay, Reddit, and WikiHow.
eBay has announced today that the AMP version of its mobile online shopping experience has gone live, with about 8 million “browse nodes” currently available to view in AMP form.
Accelerated Mobile Pages launched in Google Search with support for ads earlier this year, and now the AMP team has shared a blog post detailing the future of ads on the platform. In the blog post, the AMP team explains that it has four central principles when it comes to ads:
Accelerated Mobile Pages load much faster than regular mobile pages and earlier this year launched in mobile search results. Now, Google News on Android, iOS, and the mobile web will soon include AMP articles for a faster reading experience.
Update: AMP is officially live on mobile. It will be coming soon to the Android and iOS Google apps.
Ahead of tomorrow’s wider launch of Accelerated Mobile Pages, Google Search is now denoting AMP articles in search results on mobile.
With February coming to an end, Google’s deadline for the launch of its industry effort to speed up and improve mobile web pages is nearing. According to AdAge, Accelerated Mobile Pages will launch on February 24 with BuzzFeed, the Wall Street Journal, and the Washington Post also launching AMP ready sites.
Next month’s launch of Accelerated Mobile Pages on Google Search will support ads right out of the gate. AMP, an industry effort to speed up and improve mobile web pages, has garnered the support of many tech companies and publications. The latter will have full control over ads on AMP pages and get accompanying statistics.
The Accelerated Mobile Pages Project is gaining more traction as more than just publications are announcing their support to the open source project to speed up and improve mobile web pages. Many, including Google, are beginning to announce when users should begin to see AMP pages in day-to-day use.
With the debate over ads and the speed of the mobile web growing every day, many web companies like Apple and Facebook have pushed for publishers to hand over their content in the name of a better experience for users. But content creators — for the most part — don’t want to do that, and Google knows that. So today, the Mountain View company has announced the Accelerated Mobile Pages initiative, a plan it’s leading to make the mobile web faster…
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