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Android TV is a version of the Android platform which has been modified by Google to run on televisions with over 5,000 native applications. The platform is often found on devices from Nvidia, Hisense, and Sony, with operator devices also using Android TV.

android tv logo 2019

The living room has always been a goal for Google and, following the success of its ultra-cheap Chromecast streaming dongle, the company launched a special version of Android designed for the TV which is still in use today.

What is Android TV?

Android TV is the core platform for Google’s efforts on the big screen. Based on Android, the optimized interface was first released at Google I/O 2014 for devices such as the Nexus Player. As the platform grew and more apps arrived, it was adopted by some TV manufacturers, most notably including Sony which adopted the platform on its Bravia TVs in 2015 and has used it ever since.

In 2017, Google issued a complete redesign to the platform that made it easier to access apps, added a useful “Play Next” row for quickly jumping into content, and customizable rows powered by apps on the device. Google stuck with that design, pictured below, until 2021 when a tweaked homescreen experience was rolled out to implement a few features from the Google TV experience. It was the year prior, in 2020, that Google sparked some controversy by adding “Cinematic Highlights” to the top of the Android TV homescreen with “Staff Picks” and also sponsored content advertisements that couldn’t be disabled. That update was rolled out to nearly every device using the consumer version of the platform.

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Android TV also allows for Pay TV operators to customize the interface to fit their needs using the “Operator Tier.” This special offering gives cable companies and others the ability to craft their own homescreen experience while integrating features such as Google Assistant and the Play Store. Pay TV operators such as TiVo, AT&T, and others have used this option to create customized experiences for their customers, further extending the reach of the platform.

At Google I/O 2021, the company announced that Android TV OS has over 80 million active devices in use today with exceptional growth in the United States especially. Further announcements at the event included an Android 12 Beta, a long-overdue replacement to the phone-based remote, and support for “Stream Transfer” and “Stream Expansion” too.

What apps are available on Android TV?

Apps on Android TV are available through the Google Play Store, and as of 2021, most major services offer an experience on the platform. Notable names include; Netflix, Hulu, Disney+, HBO Max, Peacock, Apple TV+, Amazon Prime Video, Vudu, Spotify, Paramount+, and many others.

As of 2019, Google said that there were over 5,000 apps on the Play Store designed for Android TV, a number that has only grown in the two years since. The boom of streaming services also saw Google’s platform as a destination of choice. When HBO Max and Peacock struggled to launch on Roku and Fire TV, they were available on day one on the Play Store. In May 2021, Apple TV expanded availability to all Android TV devices and, in late June, Google’s own Stadia game streaming service is set to be released on the platform.

Helping to plug the gap, too, is support for Google Chromecast integration. Every device running Google’s platform effectively has a Chromecast built-in, allowing users to cast content from their phones on supported apps, or even mirror their screens entirely. Google Assistant is also integrated into Android TV with visual responses, tie-ins with certain apps, and control over playback. Some devices such as the JBL Link Bar even support Assistant as a traditional speaker or with always listening options on devices such as the Nvidia Shield TV.

What devices use Android TV?

On the consumer level, this platform can often be found in set-top boxes and built into full-size TVs. Some of names that use Android TV natively in their panels include:

  • TCL
  • Sony
  • Hisense
  • Xiaomi
  • OnePlus
  • Skyworth
  • Philips

Beyond full-size TVs, though, there are plenty of set-top boxes and dongles that also use the platform. Google, for instance, sells the Chromecast with Google TV for $50. There’s also the flagship Nvidia Shield TV that features 4K AI upscaling and powerful specs starting at $149. The Xiaomi Mi Box S, Mi TV Stick, and many others also use the platform. The most affordable Android TV device to date comes from Walmart, with the retailer now selling a $25 streaming stick and a $30 streaming box.



You can learn about the latest from Google’s platform in our continued coverage below.

Report: Google to announce Android TV platform at I/O conference next month

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Google is about to launch a new Android TV platform at its upcoming Google I/O conference in June, according to a new report from GigaOM. The report claims the new platform will be a revamped vision of what Google already has with its Google TV platform and will focus mainly on online content and Android gaming rather than integrating with existing pay TV services:

Android TV won’t be another device, but rather a platform that manufacturers of TVs and set-top boxes can use to bring streaming services to the television. In that way, it is similar to Google TV, the platform the company unveiled at its 2010 Google I/O conference. But while Google TV was focused on marrying existing pay TV services with apps, Android TV will at least initially be all about online media services and Android-based video games.

Google has apparently been making deals with partners in the lead up to launching the new platform, some of which are said to include Netflix and Hulu Plus as well as hardware partners that will build and sell the Android TV devices. The report also shared some details on the Android TV UI:
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Chromecast now available in Australia, Belgium, Portugal and Switzerland

Yesterday, Google revealed plans to bring its Chromecast media streaming dongle to the Land of the Rising Sun, but the search giant isn’t stopping there. Today, Mountain View announced that its Chrome OS-powered entertainment stick is now available in Australia, Belgium, Portugal and Switzerland. As with other territories, Chromecast will offer support for local content particular to its market. Google asked some its international team members what they plan on casting and they offered up a few suggestions.


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Aereo terrestrial streaming TV coming to Chromecast May 29th unless Supreme Court blocks it

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Aereo CEO Chet Kanojia announced today that Aereo users will be able to watch and record live television using Google’s Chromecast starting on May 29th. Aereo users, who can already watch live broadcast television over their phone, computer, tablet, or connected TV for $8/month, are anxiously awaiting a Supreme Court decision that would verify whether or not the service is legal.

In the meantime, Aereo users are able to stream local airwave content over IP to their computers and mobile devices.

With the addition of Chromecast, users will have a new way to watch Aereo on their television, through the Aereo app for Android. While it wasn’t announced, the iOS app could also add Chromecast support at a later time.

It isn’t certain why you’d pay $8/month for access to the same channels on your HDTV that you can pull in with a $22 antenna but those who are already paying for the service will find the added feature beneficial. The DVR functions could also serve beneficial.

Press release follows:
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Android TV screenshots reportedly leak, show off simplified card-based interface

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For years now companies have been claiming to that they make the perfect set-top box, with Amazon being the most recent to do so with its FireTV. Notably missing from this arm’s race, however, has been Google. The company was one of the first to offer a set-top box OS with Google TV, but the idea quickly failed and was never widely adopted. Over the past year, reports have started to emerge claiming that Google is plaining a reentrance into the set-top box market with an Android-powered set-top box. The Verge has now published an extensive report on Android TV, with screenshots of the actual interface and much more.

The report, which cites internal Google documents, claims that the idea is far along in development with major app providers already building for the platform as we speak. While Google TV was also based off of Android, this new revision is entirely rebuilt and is something very different. “Android TV is an entertainment interface, not a computing platform,” writes Google. “It’s all about finding and enjoying content with the least amount of friction.” It will be “cinematic, fun, fluid, and fast.”


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Opinion: Will the spring launch of Amazon/Nexus/Apple TV signal the beginning of the end of live, broadcast TV?

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Streaming TV is heating-up. Amazon looks set to launch its TV box in March, we’re expecting Apple to announce a new Apple TV box in April, and Google is reputed to be not far behind with a Nexus-branded box.

So-called cord-cutting – people who give up their cable TV subscriptions in favor of streaming content over the web – is growing in popularity. Mobile TV viewing on tablets is increasingly common.

All of which makes me wonder whether we’re witnessing the beginning of the end of live TV … ? 
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Amazon’s long-rumored Roku-like TV box to launch next month?

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Image: digitaltrends.com

Amazon’s TV box, which the company is believed to have been working on for around a year, is to be launched next month, according to unnamed content distribution sources cited by re/code. It had originally been expected to be launched in time for last year’s holiday sales.

People I’ve talked to who are partnering with Amazon believe the company is aiming for a March rollout […]

Sources tell me Amazon’s box will be powered by Google’s Android operating system, which is also not a surprise — Amazon’s Kindle Fire tablets use a “forked” version of Android … 
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Hisense announces new Pulse Pro set-top box running Android TV

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Although Google TV has not been the company’s most successful venture by any means, that hasn’t stopped several other companies from trying-out the concept. At CES 2014, Hisense is showing off its new set top box, the Pulse Pro. From the outside, it looks very similar to any other set-top box, but what’s interesting is that it’s running what Hisense calls “Android TV v4.” It’s not technically Google TV, although it’s built off of the same foundation. It is capable of running Google TV apps and also features the same PrimeTime Guide (via CNET).

One noticeable difference between the Pulse Pro and other Google TV devices is the home screen design. Everything is laid out in a very image-focused design, with the ability to quickly access Netflix, Vudu, Amazon Video, and more.


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Google adds an additional 13 markets for Google Play Movies

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Residents of New Zealand, Hong Kong, Jamaica and Trinidad and Tobago take note as Google Play Movies are now at your disposal. In total, Google added an additional thirteen countries bringing the total available market count to 27. This is the right time for residents of those countries to grab a Chromecast, kick their legs up on the sofa and watch a movie. Unfortunately, TV shows are still only available through the US, UK and Japan with no timetable for additional countries.


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Google reportedly gearing up to launch Android-powered ‘Nexus TV’ set-top box

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For the past few months, rumors have been swirling that another living room device will soon be released by Google. In July, the Wall Street Journal reported on a device with a motion sensor and video camera, while GigaOM reported in October that Google was planning to drop the Google TV branding in favor of “Android TV.” This time around, The Information’s Amir Efrati reports that Google is planning to release a “Nexus TV” set-top box that will run Android.


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Code within the latest version of Plex suggests imminent Chromecast support

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Slowly but surely, Google has been expanding the services that its $35 Chromecast supports, most recently with HBO Go. We heard a while back that Plex support was also coming, but there hadn’t been any concrete announcement from the company itself. A Reddit user, however, has now spotted a file within the Plex Media Server software that further hints at Chromecast support (via GigaOm). The file apparently is one of a handful of device profiles that the software uses when it determines if it has to transcode a video being streaming it.

Google has been doing a lot recently to beef up the streaming service that the Chromecast supports. The company is holding a hackathon next week to preview the Chromecast SDK to a select number of developers. Plex will certainly be a welcome addition the supported services, and we have a feeling that it won’t be the only new service to come. 
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HBO Go appears on Chromecast support page, streaming support likely coming soon

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Just a few weeks ago, Pandora became the latest app to receive support for streaming via the Chromecast, as did Hulu Plus just before that. This left a couple of key holdouts, one of which being HBO Go. HBO Go has been rumored as coming to the Chromecast since the device’s launch, with HBO confirming earlier this summer that it was in talks to support the Chromecast in the “future.” It now looks as if the launch is not very far off.

As first noted by Droid Life, Google’s “Now Casting” support page has been updated to include HBO Go. It’s touted as a “new” app, along with Pandora and Hulu Plus. Oddly, however, there is no HBO icon and the description simply reads “none.” This makes it seem like Google’s support page was updated a bit prematurely, although it does signal that a launch is imminent and that the two are still in talks to work together. We wouldn’t be surprised to hear an official announcement from Google and HBO relatively soon.

At $35, the Chromecast is becoming even more enticing of an offer as Google continues to beef up the streaming selection to compete with the Apple TV and Roku.

Report: Google TV getting rebranded as “Android TV” for next-generation of devices

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A new report claims that Google’s next generation of Google TV products are being rebranded to “Android TV” to better communicate the company’s vision of bringing the full Android experience into the living room. GigaOM reports that OEMs producing new Google TV products have informed them that Google is officially changing the branding to Android TV for the next round of products hitting the market. While the company has not yet made the branding change official, it has already started using “Android TV” in some instances, while partners are not including “GoogleTV” branding on recently announced products:

Some of Google’s hardware partners have already made the switch. Sony introduced a new smart TV adapter dubbed the Bravia TV stick last month. The device is based on the most recent version of Google TV, but Sony’s announcement didn’t mention that fact once… Even members of the original Google TV team have started to drop that name when talking about their work. A recently-scheduled developer event in Seoul was officially called “Android TV Developer Day,” and some developers have started to change affiliations in their online biographies from “Google TV” to “Android TV.”

Back in July when Google officially unveiled its new $35 HDMI streaming device called Chromecast, the company’s Android & Chrome chief Sundar Pichai made things clear that Google TV wasn’t going anywhere. At the time, Pichai noted that the company would continue to release Google TV products through its partners and hinted that the product would focus on bringing a full Android experience into the living room, something that Google TV has fallen short of thus far. There are third-party companies producing set-top box products that run a full version of Android in comparison to the scaled back feature set of official Google TV products currently on the market, but these products have failed to gain much traction among set-top box competitors.

The report adds that an official update to Android 4.2 for Google TV devices currently on the market could arrive as soon as this month:
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Is Amazon building a ChromeCast-type of TV product called the ‘Firetube’

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We got a tip (Thanks Guy!) that Amazon had trademarked the name ‘Firetube’ in Canada and the US. With all of the news surrounding the Amazon Phone lately – I immediately thought that is a dumb name for a phone.

[tweet https://twitter.com/llsethj/status/385746818480742400]

Seconds later it hit me. Tube=TV. Amazon needs a TV product to counter Apple and Google.

[tweet https://twitter.com/llsethj/status/385748077677936640]

It makes a lot of sense.  Amazon has all of this content on the Fire and no way to put it on a TV yet. They have to release some type of Chromecast competitor and quick. There are, of course, rumors of an Amazon TV. Lots of rumors. Bloomberg thinks Fall 2013 is the planned launch window. That’s right now.

Quick thoughts: Will it play from the iOS app? Will it be cheap and cost ~$35 like the ChromeCast?  Bundled with Kindle? Will it work with older devices? I’ve reached out to Amazon for a comment.

With the name now public and the holidays approaching, it would be surprising not to see an announcement soon.

Hulu Plus app adds support for Chromecast for big-screen viewing

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Google has announced that Hulu has added Chromecast support to its Hulu Plus app, enabling online shows to be viewed on the big screen – something it promised back in July.

Now you can easily enjoy your favorite shows, such as “Modern Family,” “New Girl” and “Parks and Recreation,” on your big-screen TV by casting from Hulu Plus on your mobile phone or tablet. It’s the same intuitive, remote-free experience you’ve come to enjoy with the other Chromecast-supported apps, and is as simple as pressing the Cast button which will now appear in the app … 
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Sony’s TV stick offers full Google TV functionality, but only with this year’s Sony TVs

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The Sony TV device spotted in an FCC filing last month was briefly unveiled by Sony in a blog post that has since been deleted. Engadget spotted the post for the Sony Bravia Smart Stick before it was pulled.

It’s an MHL dongle that runs both Google TV and Sony’s own BRAVIA apps. The features are just like Google TV boxes Sony has released before, with a remote (that the FCC filings showed is at least similar to the previous ones) that has QWERTY and voice search support. Additionally, its “picture-and-picture” feature lets users see a browser in one window and TV in another … 
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Google ready to raise its TV profile by spending $1B+ on NFL streaming deal?

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AllThingsD reports that Google may be in discussions with NFL to buy the rights to the Sunday Ticket package when DirectTV’s contract runs out at the end of the 2014 season.

Today, according to sources, Google CEO Larry Page, along with YouTube content boss Robert Kyncl, met with a delegation from the NFL led by commissioner Roger Goodell. And the Sunday Ticket package was among the topics of discussion, according to people familiar with the meeting … 
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Outputting 4k video from smartphones to TVs? It’s here, but only via USB so far

MHLtech has just announced an upgrade to the Mobile High-Definition Link (MHL) standard which will allow smartphones and tablets to output 4k video to a TV or monitor over USB cables, rather than the 1080p of the current standard. Devices will be able to transmit 3840×2160 at up to 30 frames per second.

MHL is likely to have a short-lived future, however. While it’s supported by the likes of Nokia, Samsung, Toshiba and Sony, and will likely be the only 4k solution in the short-term, wired connections feel rather quaintly old-school. Powering the phone via USB may be a small bonus, but the future is undoubtedly in video over wifi, with both Miracast and Apple’s Airplay standards getting all the love. Neither supports 4k as yet, but it can only be a matter of time.

The updated MHL standard will be available to manufacturers from next month.

Via arsTechnica

Now you don’t even need to spend 35 bucks to start Chromecasting …

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We thought $35 was pretty cheap for Chromecast, but if you don’t even want to lay out that much (or, more likely, can’t get your hands on one at the moment), there’s an app for that.

XDAdevelopers (via Phandroid) pointed us to CheapCast, a free app in the Play Store that enables any Android device to emulate a Chromecast stick. Install it in two devices, one of which could be an Android TV or OUYA, and you can broadcast from one to the other. Don’t, however, expect full functionality at this stage … 
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XBMC for Android gets Airplay support in pre-release version

If you’re a mixed platform kind of person, with both iDevices and an Android media server, you can now use the popular XBMC media player to stream audio and video from your iPhone or iPad to your TV without any third-party hacks.

Engadget reports that Zeroconf support (aka Airplay compatibility) has been added to the latest pre-release Android version of XBMC, Gotham.

While this was a long-awaited development, interest may be reduced since Google launched its $35 Chromecast stick with similar functionality.

Full details and download from the XBMC site. The usual cautions about pre-release software apply.

Hulu is just the latest doing Chromecast

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Variety has the scoop:

“We are actively working with Google to bring Hulu Plus to the platform,” Hulu rep Meredith Kendall said. “At Hulu, we’re constantly innovating to provide our users with access to their favorite TV shows anytime, anywhere, on any device.”

What a stark contrast to when GoogleTV was released and Hulu blocked, yes BLOCKED, Google TVs from accessing Hulu content.  Yes, a few years makes a big difference and Hulu has since gotten comfortable on set top boxes, but I think the model where Google puts content owners in control has struck a chord with content distributors. They are 100% in control of what goes on Chromecast.

“Here’s how you put your content on a Chromecast. They are $35 and going to be everywhere. Do what you want” works.

Vimeo, HBO, Redbox, and many others are also jumping on board.
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Vimeo and Redbox Instant support coming to Chromecast, Plex and HBO Go to follow?

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Update: HBO confirmed to GigaOM that its in talks regrading offering support for Chromecast in the near future.

When Google announced the Chromecast last week, it revealed handful of content providers that are available to ‘cast’ to your TV. GigaOm is now reporting, however, that both Vimeo and Redbox Instant will soon be making their way to the new $35 streaming stick.

In a statement to the blog, Vimeo’s VP of mobile, Nick Alt had the following to say about Chromecast:

“We’re excited about the emerging opportunities bridging mobile to Connected TV and we look forward to offering Chromecast support in our products.”

The report also states that Redbox will also be bringing its Instant streaming service to Chromecast. Plex, a service that focuses mainly on brining local files to your big screen, also says that it is “actively investigating and optimistic” for Chromecast support.

Finally, GTV Hacker has also uncovered some configuration files that hint at tests for HBO Go as well as the services that Chromecast already supports.

While none of these services have specific time frames for release, it looks like Google will be moving a pretty quickly to beef up the streaming services it supports. 
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Chromecast already rooted, revealed to be running software closer to Google TV than Chrome OS

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Just a few days after its announcement, Google’s new Chromecast stick has already been rooted. The rooting process, as detailed by GTV Hacker, is similar to almost every Android phone. During the announcement last week, Google said that the Chromecast was powered by Chrome OS, but GTV Hacker has found something different.

The blog says that after rooting and doing a little digging around within the software, it looks like the Chromecast is running software closer to Android or Google TV, not Chrome OS as Google implied. While this doesn’t mean all that much for the end user, it does leave the door open for an eventual port of the full Google TV operating to the tiny HDMI stick or the ability to install standalone apps at some point.

We had a lot of internal discussion on this, and have concluded that it’s more Android than ChromeOS. To be specific, it’s actually a modified Google TV release, but with all of the Bionic / Dalvik stripped out and replaced with a single binary for Chromecast. Since the Marvell DE3005 SOC running this is a single core variant of the 88DE3100, most of the Google TV code was reused. So, although it’s not going to let you install an APK or anything, its origins: the bootloader, kernel, init scripts, binaries, are all from the Google TV.

We are not ruling out the ability for this to become a Google TV “stick”.

Last week, the Wall Street Journal reported that Google has been working on an Android-powered set-top box, so it’s possible that it the device may be some sort of advanced variation of the Chromecast. 
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