Google is working to adopt large language models (LLMs) everywhere. One such area is ads safety, with Google detailing such efforts in its 2023 report.
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Google today announced two changes to AdSense but doesn’t “expect publishers to see a change in their earnings” and payments. Consistency and “greater transparency” were cited as the reason for these updates.
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Getting iPhone owners to switch to Android is Google’s perennial aim, and its latest advertising campaign is trying an “It’s all good” approach/tagline.
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Chrome is currently set to phase out third-party cookies in 2024, and Google has been working on privacy-preserving alternatives for ads and publishers. Google Ads today shared the results of an experiment comparing the existing system to the upcoming replacement.
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After launching My Ad Center last fall, Google is now introducing the Ads Transparency Center as a “searchable hub of all ads served from verified advertisers.”
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The US Department of Justice, along with eight other states, sued Google today, alleging antitrust practices in digital ads to “unwind Google’s monopolistic grip on the market.”
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At I/O 2022 in May, Google announced “My Ad Center” to let you control advertising by topic and brand. It’s now starting to roll out with a rather bold approach that might get people to interact with advertising more by letting them customize it directly. Once live in the coming weeks, My Ad Center will offer an app-like (think: topics and interests in Google News or Discover) level of customization.
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At Advertising Week New York, YouTube made a series of announcements on new marketing tools available on the platform. Most notably, YouTube continues its embrace of podcasts with 30-second audio ads.
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Google’s newest Android app on the Play Store is called “Online Insights Study” to allow “registered users to participate in market research.”
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Google wants to give you more control over the advertising that appears in Search, the Discover feed, and YouTube with its upcoming “My Ad Center.”
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Back in December of 2020, YouTube started letting users restrict alcohol and gambling advertising. These ad limits are now being expanded to Google’s broader Display network and cover more sensitive categories.
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Noting how more people are buying cars online, Google is introducing a vehicle ads format in Search that shows what’s available for purchase nearby.
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Earlier this week, Google announced a series of features across several products aimed at letting you make more sustainable choices. The company is now following that by prohibiting ads or monetization of content that denies climate change.
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Last year, Google introduced an updated “About this ad” feature to let you learn more about specific advertising. This page is now gaining a history feature that shows you what an advertiser has run on Google’s platforms in the past 30 days.
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Google today announced “Ads Creative Studio” as a “unified home for creative tools” that span across video, display, and audio advertising. The goal is to simplify the ad creation process with more collaboration features.
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The Google-created International Small Business Week is now in its second year, and various teams from across the company are launching new features to celebrate. This includes a Pixel-specific Google Pay promo when shopping at small businesses, faster YouTube ad campaign creation, and three free months of Pointy from Google.
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YouTube this morning hosted its 2021 Brandcast Delivered for advertisers. It’s an annual opportunity for the Google company to share its upcoming Originals content lineup and new ad offerings in a star-studded manner.
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Building on existing ad policies, Google today announced a new certification program for health insurance advertisers in the United States.
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YouTube Select allows brands to place advertising on the site’s top videos and channels. Google is now expanding what YouTube Select offers with seasonal sponsorships that will be available quarterly.
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Alongside web articles, YouTube videos, and Web Stories, advertising frequently appears in the Google feed available to the left of most Android homescreens. Google Discover is now getting a new ads slideshow format that automatically moves you to the next image.
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With iOS 14, Apple is requiring app developers to tell users about and have them opt-in to tracking. Google announced today that its first-party iOS apps will stop using certain tracking methods to avoid having to show the upcoming permission prompt. Meanwhile, the company also provided guidance to developers and advertisers ahead of Apple’s App Tracking Transparency initiative.
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Back in 2019, Google announced an initiative to build a more private web through open standards. The most ambitious aspect of the Privacy Sandbox is phasing out support for third-party cookies, with the Google Chrome team providing a road map for 2021 today.
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In October, the Justice Department alleged that Google paying device makers and browser vendors to make Search the default was monopolistic. States are now filing and preparing their own antitrust lawsuits focused on Google’s ad business and Search ranking.
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Google’s advertising controls today range from seeing why something was served to turning off personalization entirely. Moving forward, the company will let you limit ads that are sensitive in nature, with YouTube being the first to get this option.
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