Despite a 16% year-on-year growth of revenue to $12.2 billion, Lenovo has just announced its first quarterly loss in six years. In its fiscal Q2 earnings results, the manufacturer blames both the competitive nature of the smartphone market and the restructure following its finalized Motorola acquisition for its losses.
Before tax, Lenovo lost around $324 million on unsold smartphone inventory and $599 million to “restructuring costs”.
The official HKFRS losses were driven by the realignment plans Lenovo disclosed during its Q1 results, including worldwide expense reduction actions across all businesses, the integration of the System x Business, the organization and brand alignment of Motorola and the Lenovo Mobile Business Group and clearance of smartphone inventory.
It’s not entirely bad news for Lenovo though. The addition of the Motorola brand has meant the company saw a year-on-year sales increase of 104% of in its Mobile Business Group. It sold $2.7 billion worth of smartphones, Android tablets and TVs. $1.4 billion of those were Motorola sales. Most of this growth is down to sales outside of China. Across the first two quarters of its financial year, 70 percent of its mobile products were purchased outside Chinese borders. This time last year, that figure was just 19 percent.
Unlike the rest of the tablet industry, Lenovo’s sales actually grew, selling 18.8 million units, up 11 percent from last year.
Despite making a loss last quarter, Lenovo is convinced that the mobile division will return to money making ways after the next couple of quarters. With the rise of competitive and affordable products from other brands, it’ll be a tough challenge. But, with the likes of the Moto G, Moto X and new DROIDs in its lineup, the company certainly has the hardware to compete. What’s more, it just opened its very first boutique retail store in Chicago to help boost high street presence.
