vr

Android N is on its way, and as each new Developer Preview is released, we get a clearer picture of what Google has in mind for its next (and future) versions of Android. One major, albeit fairly inconspicuous drive is one towards a mobile-based VR platform, but one that everyone can access. Within Android N, we finally see some actual evidence that — at its inner most core — going forward the smartphone platform is going to be built for Virtual Reality.

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Huawei has today introduced a VR headset for its flagship smartphones (via Weibo). And, as you can tell, it looks a lot like Samsung’s Gear VR headset. This comes hot on the heels of the Chinese company’s introduction of its latest P9 and P9 Plus smartphones, and you might guess, this headset is fully compatible with them. It also works with Huawei’s previously-launched Mate 8…

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According to an extensive profile piece from BuzzFeed’s Mat Honan this morning, Google’s now-CEO Sundar Pichai announced Google Cardboard having not even seen the final product. The piece details how Clay Bavor, Google’s VP of VR, first showed Pichai the project just 8 weeks before I/O, and Pichai was so impressed that he wanted to give the virtual reality viewer a full debut at the company’s developer conference…

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Samsung’s Creative Lab — the group within the company that cultivates small startup-like projects within the larger corporation — has unveiled three new projects here at SXSW in Austin, TX. Among them are a new VR technology called Entrim 4D which lets you more intimately feel the VR content you’re experiencing via electric signals sent to your brain, a collaborative social media project called Waffle, and a music creation app called Hum On!..

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Coca-Cola could easily equip just about everyone in the country with a free Google Cardboard-style VR viewer if the above experiment turns into reality.

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Samsung’s Gear 360 video camera leaked a few weeks ago, and today it’s official. Until now the idea of owning a camera that can capture video and images in a VR-compatible 360-degree format may have been a foreign concept to most, but Samsung is really taking a stab at bringing VR content to the mainstream with this offering….

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Last year, Mattel first relaunched the View-Master as a Google Cardboard viewer. They’ve just announced today a second generation viewer with upgraded hardware at the New York Toy Fair. Additionally, they’re releasing more games in addition to virtual reality experiences.

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In addition to working on a Gear VR-like headset which would require a smartphone, Google is also reportedly working on a standalone virtual reality headset as well. According to a Wall Street Journal report, the headset would not require a smartphone or computer and might be released as soon as this year.

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Not wanting Facebook to have a monopoly on virtual reality, Google has lately been doubling down on the platform. Their new VR division is overseen by a longtime Google exec and is staffed with talent from around the company. The Financial Times is now reporting that Google is working on more than just a Gear VR-like headset, but rather Android VR.

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According to a report from BuzzFeed, YouTube is developing a new 360-degree live video service. ‘Multiple sources’ informed the publication that the Alphabet-owned video streaming company is looking to expand its existing lineup of 360-degree and VR content by enabling live broadcasting.

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Update: SamMobile has uncovered some source code on Samsung’s event page which seems to hint at the presence of 360-degree video, although in reality, that could mean anything. It’s definitely vague, but worth noting nonetheless.

Google unveiled its Jump camera rig for 360 degree video at Google I/O 2015, and now it appears Samsung has something related up its sleeve for Mobile World Congress later this month. According to a report this morning from SamMobile, the previously-rumored Gear 360 camera rig is real, and it’s coming at Mobile World Congress alongside the new lineup of Galaxy phones…
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Google is reportedly tapping into their deep bench of talent to staff their new virtual reality division. A report from Re/Code details their new design team composed of employees from around the company, as the tech industry increasingly focuses around VR.

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In a blog post, Clay Bavor, the recently anointed VP of Google’s new virtual reality division, announced that there are now over five million units of Cardboard and over 1000 Cardboard apps in Google Play. The numbers come as recent reports show Google getting into VR in a serious way, including possibly building their own headset.

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Two weeks ago, a report claimed that Google is forming its own VR division, with Clay Bavor (former VP of Gmail and Drive) in charge of the new focus on virtual reality. Now, two job listings have shown up indicating Google isn’t just really interested in VR as a concept, it wants to build its own hardware too.

Google has posted VR job listings for a Hardware Engineering Technical Lead Manager as well as a PCB Layout Engineer. Both of these job listings specifically mention Virtual Reality in the main job roles, and also mention consumer devices, suggesting Google wants to launch its own VR hardware for the general consumer.
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Just a couple of days ago we told you that Scott Broock from Joust joined Google as YouTube’s “VR Evangelist,” and now it appears the Mountain View company has nabbed even more personnel to help push its virtual reality efforts forward. Jason Toff, general manager of Vine and director of product at Twitter, announced that he has joined Google to “work on VR.” It’s not yet clear exactly what his role will be, though…

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Google has even more planned for virtual reality than just giving Cardboard it its own leadership and division. Scott Broock, coming over from virtual reality startup Jaunt, has joined the YouTube team as the company’s Global VR Evangelist (via Re/code). It’s not exactly clear what that means yet (we’ve reached out to Google for comment; no response yet), but he’s probably in charge of getting people to make VR content for the video service…

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Update: HTC has sent a note to investors refuting rumors that it will spin-off the Vive to a separate company owned wholly by Cher Wang.

“Recent media reports in Taiwan, such as by United Evening News, stating that Cher Wang is planning to spin off HTC’s VR operations into an independent entity that will be wholly owned by Wang is incorrect.
HTC will continue to develop our VR business to further maximize
value for shareholders.”

A report from Focus Taiwan this morning claims that HTC is seriously considering, even planning, to spin-off its virtual reality efforts in to a separate independent company. If HTC goes ahead with the plans, it could mean we’ll eventually start seeing headsets like the Vive launch without HTC’s branding on them…

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Virtual reality is cool, but augmented reality is more practical in day-to-day usage. Microsoft’s HoloLens and Magic Leap are currently the most well-known examples of AR. There are productivity use cases for it, but there are also many fun gaming applications. One developer made an app that turns an Android Wear watch when viewed through a camera into a game.

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