May 8

Several Google executives held a question and answer session on Reddit today to address (and avoid) a variety of different topics. Perhaps most notably, the Google executives voiced their support for the federal appeals court ruling on Thursday that said bulk collection of telephone records by the NSA is not lawful.

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Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement can actually be seen by viewers. A lot can effect an ad being seen, such as the viewer never scrolling to the part of the page where the ad is placed, or users simply scrolling past the ad too quickly to really catch a glimpse. Taking a look into these things, Google recently published the results of a study identifying the “5 factors of viewability,” or, in other words, the things that impact the chance of a video ad being seen.

Unsurprisingly, YouTube and Google’s video ad strategy seems to be strong compared to the rest of the web…

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Tab overload.

One of the things I struggle with on a daily basis—and forgive me, I know it’s a first world problem—is an overload of Google Chrome tabs. I have a bad habit of just opening countless new tabs without even thinking, and I’m really bad about managing them and closing the ones I’m no longer using. Chrome just makes it way too easy to end up with a few dozen tabs open, while only actually using a few.

I figured it wasn’t possible that I was the only one that struggled with this. With just a quick Google search, I found a free Chrome extension called “Tab Wrangler” to help rectify the situation. It’s a nifty little plugin. Without hardly any set up, it will help manage your tabs for you and close the ones you don’t need—and it will even keep you updated on your negligence with a little red badge telling you how many tabs it has closed for you… expand full story


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