search November 20

GOOG: 756.60

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A report by the UK’s telecoms and Internet watchdog Ofcom says that children are too trusting of what they find on the web, a surprisingly high percentage of them taking search results on trust, and unable to identify paid ads.

One in five online 12-15s (19%) believe information returned by a search engine such as Google or Bing must be true, yet only a third of 12-15s (31%) are able to identify paid-for adverts in these results.

The report found that the position was even worse with YouTube …  expand full story

search November 18

GOOG: 740.00

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Google acquired app streaming startup Agawi earlier this year, and now it looks like the Mountain View company is putting their technology to good use. As of today, users will be able to stream certain apps straight from Google’s mobile search results. Google is also going to show “app-first” content (that without a web-based counterpart) in search results starting today as well… expand full story

search November 16

GOOG: 728.96

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According to a report this morning from The Wall Street Journal, Google will now be able to show publicly available info from the Facebook app in mobile searches. Clicking on such a link while on your smartphone will take users directly to the relevant part of the Facebook app. The agreement between Google and Facebook went into affect last Friday, according to an Alphabet spokesperson.

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search October 26

GOOG: 712.78

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It’s no surprise that Google employs artificial intelligence to help parse search queries, but it did surprise me to learn that a full 15% of Google searches are ones its systems have never seen before. It’s these that the company has been decoding with the help of an AI system called RankBrain, reports Bloomberg.

For the past few months, a “very large fraction” of the millions of queries a second that people type into the company’s search engine have been interpreted by an artificial intelligence system, nicknamed RankBrain, said Greg Corrado, a senior research scientist with the company, outlining for the first time the emerging role of AI in search.

As you’d expect, Google uses literally hundreds of different ‘signals’ to make sense of searches, and the vast majority of these are based on discoveries and insights that people in the team have had – but RankBrain is the first system that genuinely learns …  expand full story

Yahoo announced in its financial earnings results for Q3 that it has signed a partnership deal with Google to show search results and ads in its own search tools. The deal came in to effect on October 1st and will last until the end of 2018. Under the terms of this new deal, Yahoo gets to choose which search queries it sends to Google, while Google provides search ads, algorithmic search and image search services for mobile and desktop…

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search October 9

GOOG: 643.61

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