Google to debut tweaked search results prioritizing mobile-friendly sites tomorrow

Google Personal Search

Google is set to debut a reworked version of its search result ranking system tomorrow, Fortune reported today. The new rankings will place websites with mobile-friendly designs ahead of those that work best on desktop machines in search results.

The decision to make this change was prompted by the fact that over 60% of Google’s search traffic now comes from mobile devices, the company said. The modification was first announced in a post on Google’s Webmaster Central blog earlier this year.

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Leaked FTC report on Google’s business practices provides fascinating look behind the scenes

File photo shows people walking by a YouTube sign at the new Google office in Toronto

Half of a 2012 FTC report on Google’s business practices has been “inadvertently disclosed” in an open records request by the WSJ. Bizarrely, what was leaked was every other page of the report. MarketingLand’s Danny Sullivan has been busy reading the report and tweeting some of the things revealed by it.

The FTC eventually concluded that Google had not violated antitrust laws by favoring its own services over that of rivals, but found it was “a close call.”

Google did, for example, promote its own services in search results …  Read more

More information from FTC investigation reveals details of Google’s unfair search result tactics

google-shop

The Wall Street Journal today published a report highlighting an investigation done by the Federal Trade Commission that began in early 2013. The investigation centered around how Google skewed search results in an effort to promote its own services over competitors. Google, according to the FTC report, was accused of boosting its services for shopping, travel, and local businesses.

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Google says an open API is coming for Google Now cards

Google Now Nest

As reported on by The Next Web, Google at South by Southwest this weekend gave an interesting look at its plans for Google Now. Aparna Chennapragada, Google Now’s Director of Product Management, discussed Google’s personalized predictive data service and revealed some details regarding the future of the product. Chennapragada revealed that the company soon plans to launch an open API for Google Now that will allow third-party services to integrate it into their apps.

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Judge dismisses class-action anti-trust suit against Google over Android & Search practices

google-android

Last May, Google was hit with an class-action anti-trust lawsuit over several of its Android and Search practices. The case centered around the idea that Google was forcing Android handset manufacturers to make its search engine the default on all their devices, as well as pre-load apps such as YouTube. These practices, in turn, drove up the price of Android devices. Reuters reports this evening, however, that a federal judge has dismissed the lawsuit due to a lack of evidence from the plaintiffs.

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Google adding fact-checked health information to Knowledge Graph

health-info-animated

Google’s Knowledge Graph–which highlights fact-checked info at the top of certain types of search results–is being expanded to include health-related searches. So next time you want to check whether you have the common cold or a rare strain of Ebola, Google should provide the necessary reassurance.

Starting in the next few days, when you ask Google about common health conditions, you’ll start getting relevant medical facts right up front from the Knowledge Graph. We’ll show you typical symptoms and treatments, as well as details on how common the condition is—whether it’s critical, if it’s contagious, what ages it affects, and more. For some conditions you’ll also see high-quality illustrations from licensed medical illustrators.

Google says that the information is pulled from “high-quality medical sources across the web” and then checked by both its own doctors and others from the Mayo Clinic …  Read more

Twitter reaches new deal w/ Google to have tweets appear instantly in search results

Twitter Logo

Google and Twitter have allegedly come to an agreement for tweets to appear in search results, according to a report out of Bloomberg. During the first half of this year, tweets will begin to be visible in Google search results as soon as they are posted. As part of this deal, Bloomberg reports that Twitter is giving Google access to the entire stream of data posted and shared by its 284 million users. Previously, Google had to crawl Twitter’s site for information.

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Google trying to regain search marketshare from Yahoo w/ new messages for Firefox users

Late last year, Mozilla announced a joint five-year partnership with Yahoo that saw the default search engine in Firefox change from Google to Yahoo. It seemed unlikely at the time that Google would notice too big of a loss from that deal, but following contrary reports from earlier this month, Search Engine Land has also noticed that the company has started trying to convince Firefox users to switch to Google Search.

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Google’s share of US search market at lowest level since 2008 as Mozilla/Yahoo partnership bites

google-yahoo-market-share

Google’s share of the US search market has fallen to its lowest level since at least 2008 following the deal in which Mozilla switched the default Firefox search engine from Google to Yahoo in November. Yahoo saw its share increase from 8.6% to 10.4% in the one month since the deal was signed.

The figure was revealed by StatCounter, who said that Firefox users represented just over 12% of US Internet users as of last month …  Read more

New Years Google doodle features Ice Bucket Challenge, Flappy Bird, other homages to 2014

 

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Google has updated its homepage today with a cute little doodle for New Years Eve, and is paying homage to a slew of notable trending topics and human achievements from 2014. Of the most interesting things that happened this year (according to Google trends at least) were the ALS Ice Bucket Challenge, Flappy Bird, landing on an comet, amongst many others. Read more