Google has today launched an official app for its AdWords platform, but sadly the company is restricting access to Canada for the time being. This news comes after Google launched its AdWords Express app last year, which was made specifically for the company’s automated AdWords service for small businesses.
Google today announced a new feature for AdSense users called Upgraded URLs that aims to make managing and tracking information easier for advertisers. The new URL feature allows advertisers to update tracking info while avoiding having to reset ad stats. Specifically, Google says the new Upgrade URLs offer advertisers these benefits:
Google says it will begin rolling out its Upgraded URLs feature to advertisers this week while the company is encouraging advertisers that use tracking to upgrade to the new system by July 1, 2015. Google also mentions advertisers that use tracking platforms to manage URLs to work with them to take advantage of the new feature.
Google’s Moscow offices
Google has started to block AdSense and Adwords accounts in Crimea, and Google Play services will cease on 1st February, reports TechCrunch. The moves are being made in order to comply with sanctions on the Crimea region of the Ukraine imposed by the US Government.
Free services, like search, maps and gmail are all expected to remain unaffected, but all services involving payment to or from Google will cease, said Russian site Lenta.ru.
“Google’s prohibited from providing paid services in the Crimea,” a source at Google told Lenta.ru. “In addition, Google cannot make payments to anyone in the Crimea. It is now technically impossible, as almost all international banks have ceased to make payments.”
The US joined the EU in imposing economic sanctions in protest at Russia’s annexation of the Crimean peninsula, which legally remains part of the Ukraine. TechCrunch notes that the political conflict could escalate, with the possibility that Russian government may retaliate by blocking the sale of US imports into Russia–an important market for many US companies, including Google.
Apple terminated its own agreements with app developers in the region earlier this week, and has announced that all sales of Apple products and services will cease as of 1st February. Other companies are similarly ceasing business in the region, including both Steam and PayPal.
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Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought to mobile devices in September of this year – are now available to all AdWords advertisers globally.
The Lightbox format allows advertisers to quickly and easily combine existing video, images and maps in an HTML5 ad that will scale correctly for all standard ad sizes and devices. Hovering over the ad expands them to full-size no matter what the device …
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Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.
Google has added yet another official application to its iOS App Store portfolio: Google Analytics. Analytics is Google’s popular service that allows website owners to manage and view data such as page views, demographics, and the technologies users utilize to access the website. The iPhone app also has the neat Real Time reports feature that allows website owners to view how many people are on the website at the current time. Google launched an optimized version of the Analytics app last year on Android and debuted a related AdWords app on iOS just last week. Like all Google apps, the Analytics program is on the the App Store for free.
Google announced changes to its ad policies earlier this week that could have a big impact on its revenue: the search and advertising company has declared that it will no longer allow ads for sexually explicit websites through its AdWords platform, according to CNBC.
Any ads found to be in violation of the updated policy will be removed from the network, Google told advertisers that could potentially be affected in an email. This change only impacts the company’s ad offering, not search results or any other products, so while some sites may see an impact, it won’t be as big a hit as if listings were removed from search.
Photo: npr.org
After more than three years of investigations and negotiations, Google and the European Union anti-trust authorities have finally settled the case in which the company was accused of abusing its dominant position in search.
The tl;dr version of the dispute was that Google search results were giving undue prominence to its own services – such as Google News and Google Shopping – and freezing out rivals. Google was eventually given a deadline of 31st January last year to submit proposals on how it would resolve the problem …
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Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.
http://www.youtube.com/watch?v=J8JqUlQj43M
Foursquare is squarely moving into Google’s territory with the announcement today that it is officially opening up its local ad platform to all of the 1.5 million claimed businesses in the app. That means that no longer will only a select group of partners be able to offer “Promoted” listings within the app– something Foursquare has been testing in recent months– but now all small businesses will have the opportunity to place local ads.
The benefit over, say, Google’s ads platform for local businesses, is the ability for merchants to actually see if their ad leads to a real customer walking into their store:
Today, we’re opening Foursquare Ads to all small businesses around the world. We’re moving past the days when business owners have to figure out if a “like” or a “click” has any meaning in the real world; now they can tell if someone who saw their ad actually walks into their store. We built this to be simple and flexible, learning from our four years of data and relationships with over 1.5 million claimed businesses. Any merchant can monitor how many people have viewed their ad, how many have tapped on it, and how many actually came into their store. Merchants know what they’re paying for – real actions and real customers.
Business owners interested in creating ads on Foursquare can do so at foursquare.com/ads.
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Google today announced that it is launching a public beta for its new Web Designer tool that allows users to build interactive ads and other HTML5 content. Google says that with HTML5 ad spend expected to overtake Flash spend within the next two years, it’s aiming to provide easy-to-use tools that will allow publishers to quickly and easily create and publish HTML5 ads:
We’re working hard to solve this development challenge by offering agencies powerful yet easy-to-use tools for HTML5 production. In this vein, we announced DoubleClick Studio Layouts for HTML5 back in August, which lets you create HTML5 ads in minutes, and last week we announced Ready Creatives in AdWords, which creates HTML5 ads for you in seconds. Today, we’re excited to announce the public beta of Google Web Designer, a new professional-quality design tool that makes HTML5 creative accessible to everyone from the designer to the dabbler.
Google walked through a few of the features of Web Designer in its blog post:
It also noted that access to Web Designer will be free for all, at least for the time being.
The Web Designer beta is available to download on Google’s website. Google has a getting started guide here, and high-speed demo of an ad being created in the Web Designer beta is below:
http://www.youtube.com/watch?v=kHj7fqbNaQw&feature=youtu.be
Google today announced on its blog that it’s introducing an “updated ad experience” for Google Maps on iPhone, iPad, and Android that will display a small banner at the bottom of the screen when a user performs a search. Google used to display smaller banner ads that would pop up as an overlay on the map after searching for a location, but the new experience brings ads into the new bottom bar that Google introduced in its recent redesign of the Google Maps mobile apps.
Relevant ads on the Google Maps app can now appear at the bottom of the screen after a user performs a search. They include a title, ad text, and a link to get directions. Users can tap or swipe upward to see more information — this is a new click type known as “Get location details” and results in a standard CPC charge.
Just like the previous ads, tapping or swiping up on the new ads placed at the bottom of the screen will pull up details about businesses including images, reviews, phone numbers and addresses. Google’s recent update to the Google Maps mobile apps also brought Zagat ratings and Google Offers into the local business search results displayed on the new bottom navigation bar.
Google provides more information for advertisers interested in display local ads in Maps in its blog post here.
via nytimes.com
Google released its earnings report from Q1 2013 today.
Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14 billion gross income.
“We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people’s lives all around the world.”
Google reported $3.35 billion net revenue, which is nearly half a billion up from $2.89 billion during the same quarter last year.
The company reports $50 billion in the back at the end of Q1 2013.
Cash – As of March 31, 2013, cash, cash equivalents, and marketable securities were $50.1 billion.
The company’s effective tax rate came in low at 8% following a tax credit mandated by legislature in Congress.
Income Taxes – Our effective tax rate was 8% for the first quarter of 2013.
Google CEO Larry Page mentioned during the conference call to investors that the company’s opportunities primarily exist in Chrome, YouTube, and Android, in that order. It believes more “connected TV’s” will allow the company to directly connect with consumers via relevant advertising more easily.
The company had praise for its marketing team, citing doubling its retail foot print thanks to more availability of its Chromebook in Best Buy.
Google discussed its success with commercial advertising via YouTube, announcing 325,000 Super Bowls worth of ads have been consumed.
When asked about Andy Rubin’s responsibilities after being pulled from heading Android, Larry Page reiterated that the company has yet to make that announcement and had no plans to make news in that regard today.
Regarding Glass, Larry Page admitted the price tag for early adopters is certainly high, but stepped short of calling it a luxury price and stated the company wasn’t prepared to announce a consumer price tag.
Press release below:
Google announced today on its Inside AdWords blog that it will now allow AdWords users to track iOS downloads from in-app display ads, a feature that was previously only available for Android app downloads. Google said iOS conversion tracking allows advertisers to “better understand which campaigns are most effective at driving app downloads.”
The feature allows marketers to track downloads that originate from “in-app” display ads, meaning the iOS conversion tracking feature at this point doesn’t include app downloads driven by Google Search or Google Display Network ads. For iOS app downloads, Google explained marketers will have to go through a couple extra steps, requiring them install an SDK, grab a code snippet from their AdWords account, and then install it into their app. The same feature is currently available to Android as a codeless solution requiring users to simply create a new conversion in their account.
Tracking downloads of an iOS app requires integrating a small SDK into your app and pasting a small snippet of code in your app’s didFinishLaunchingWithOptions method to call the SDK.
Full instructions from Google on setting up iOS conversion tracking are below:
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Google and the European Commission consented to the “outlines of a settlement” today, according to The Financial Times (via SearchEngineLand), which, if inked, would spare the search engine from official antitrust charges.
Europe’s premier competition watchdog has long accused the Mountain View, Calif.-based Company of abusing its dominance to suppress opponents in the market. Google previously said it would make company-wide changes to avoid a legal battle and expensive fines, and it seems the most recent outcome of those discussions is a new settlement draft of which the details are currently unknown. The rough deal reportedly also extends to a contentious matter that surfaced late in the talks—mobile search.
Joaquin Almunia, the European Union’s vice president of the European commission responsible for competition, sent a letter to Google Executive Chairperson Eric Schmidt in May. The letter detailed the antitrust investigation into Google’s search practices, and it offered the search engine a chance to remedy its “abuses” by settling.
“I have just sent a letter to Eric Schmidt setting out these four points. In this letter, I offer Google the possibility to come up in a matter of weeks with first proposals of remedies to address each of these points,” said Alumnia.
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Google is expanding its “Search as You Type” feature under Google Commerce Search to U.S.-based AdWords advertisers today as a free, stand-alone service.
“It’s easy to implement and helps increase sales and conversion rates on merchant websites. The Search as You Type pilot is available to US-based AdWords advertisers for free, up to 25 million searches annually, after which licensing fees would apply,” announced Google Shopping Product Management Director Jennifer Dulski on the official Google Commerce blog.
Google’s famous predictive suggestions, auto complete, and related product results are integrated into Search as You Type to bulk a merchant’s existing website search functionality. Today’s announcement supports Google’s recent attempts at enhancing its online retail and search experiences.
“When shoppers type a search query into a merchant’s site, Search as You Type shows them product suggestions and photos, making it faster and easier for people to spot the product they’re looking for and click through to make a purchase,” Dulski explained.
Google opened its Trusted Store program today to all United States merchants who apply.
The news comes in lieu of Google’s KikScore acquisition from earlier this week. The buyout is rumored to bulk the Trusted Stores program that helps online shoppers find stores with a safe and superior online shopping experience.
KikScore is a similar service that also offers seals for non-online retailers and local businesses. It foremost guarantees online businesses, however, and aggregates information about management, website history, and details on customer service satisfaction. The financial aspects of the acquisition were not revealed.
Google’s Product Manager Tom Fallows took to the Official Google Blog this afternoon to explain how the once-beta Trusted Store Program generated feedback from 50 online merchants and more than 10 million orders since last fall to develop a premium—yet free—shopping service:
Over the last nine months of the pilot, our tests show that participating in this program can help merchants big and small. For example, Wayfair, the largest online-only retailer of home goods and one of the top 50 largest online retailers as ranked by Internet Retailer, increased sales* on its site by 2.3 percent with Google Trusted Stores. And Beau-coup, a specialty online favors and gifts retailer, saw an 8.6 percent increase*. Take a look at our merchant success stories to learn more about how Google Trusted Stores has had a positive impact on website conversion rates and average order sizes for online retailers.
Google explained that when shopping online, the Google Trusted Store badge might appear. Shoppers can view a report card with grades for that merchant when they hover over the badge. The badge is only given to online stores that “deliver a great overall experience.” This helps shoppers to identify trustworthy and reliable online retailers.
A European Union commissioner chief just gave Google “a matter of weeks” to settle allegations of competition-restricting activity that could help the search engine escape hefty fines and formal charges.
Joaquin Almunia, the European Union’s vice president of the European commission responsible for competition, announced today that he sent a letter to Google’s chairperson Eric Schmidt. The letter detailed the findings of an antitrust investigation into Google’s search practices, and it offered the search engine a chance to remedy its “abuses” by settling.
“I have just sent a letter to Eric Schmidt setting out these four points. In this letter, I offer Google the possibility to come up in a matter of weeks with first proposals of remedies to address each of these points,” said Alumnia.
The investigation found four areas, or points, where Google’s practices “may be considered as abuses of dominance,” such as: Google exhibits links to its own vertical search services; Google duplicates content from competing vertical search services; competition-restriction agreements between Google and partners on websites where Google provides search ads; and, restrictions that Google sets to the portability of ad campaigns from AdWords to other competitors’ platforms.
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Google collaborated with advertising research company Nielsen to conduct a series of new cross-media studies for television, and they discovered over one-third of adults opted for broadband Internet over cable TV.
The search engine’s six cross-media studies looked at viewership patterns and campaign effectiveness across television, YouTube, and the Google Display Network. The results indicated 31 percent of 18-to-49-year-old adults are “light TV viewers” who are “more efficiently reached with cross media campaigns on YouTube and the GDN than with TV alone.”
Google’s Advertising Research Manager Sheethal Shobowale took to the official Adwords Blog to further elaborate:
“At the end of 2011, several signs seemed to indicate that younger viewers were watching less TV and spending more time online. In fact, broadcast only/broadband homes have increased 22.8 percent since Q3 2011. We conducted a series of new cross-media studies for TV and six YouTube/GDN campaigns to find out if this trend would continue, and how it might impact advertisers in 2012. […] Overall, the results suggest that adding YouTube and the GDN to your TV network campaigns improves effectiveness in several powerful ways…”
Check out Google’s infographic below and video above to learn more.
According to recent reports, Google’s Drive is coming any day now. Dropbox, not wanting to lose an opportunity to get in under the wire, is doubling its referral bonuses. Instead of the normal 250MB, users can now get 500MB per referral for a maximum of 16GB of free space (both referrer and referee). If you are a pro/paid user, your maximum referral limit is 32GB of free space.
Everyone knows that Google can dodge privacy features in Internet browsers, renounce third-party cookie policies, and supply personalized ads despite a user’s privacy setting. Privacy regulators, advocates and consumers alike have called upon Google and other advertising companies to abide by browser’s do-not-track policies, but Google already stepped to the plate with a solution for suspicious users that do not want to be tracked.
“Keep My Opt Outs” is a Chrome browser extension that blocks all cookies harvested for personalized ads. The evasive cookies under fire in the media essentially follow a user’s trail across websites to collect history for data reaping. The particulars help Google supply targeted advertisements. All Web browsers include a built-in setting to block this information-cropping process, but Google and other firms use a distinct code to disable the setting in Safari and Internet Explorer.
“Keep My Opt-Outs is an extension for users who aren’t comfortable with personalization of the ads they see on the web. It’s a one-step, persistent opt-out of personalized advertising and related data tracking performed by companies adopting the industry privacy standards for online advertising,” wrote Google on the Chrome webstore…