With the Back to School season well under way, Google is launching a new “Switch to Chromebook” ad campaign that features Bill Nye. “The Science Guy” is explaining the human resistance to change in the particular context of getting a new computer that runs a different operating system.
After dropping “Project” from its name and supporting more phones late last year, Google’s MVNO is trying to appeal to more customers than ever. The latest advertising campaign consists of very short videos that highlight a different aspect of Google Fi, and even ties-in with the new season of Stranger Things.
Duo is Google’s most popular consumer-facing social app. Over the years it has seen a number of ads, with the latest debuting on Sunday and featuring narration by the late Dr. Maya Angelou.
One of the big appeals of YouTube TV is live games with the Android app widely testing an optimized sports dashboard. It includes stats and key replays just in time for the NBA Finals, which Google’s cord-cutting service is again sponsoring this year.
Earlier this week, Google posted a new ‘Phone X’ ad that highlighted AR navigation on the Pixel 3a over Apple Maps. While a good contrast, one flaw with the advertising was the eventual availability of Google Maps AR on iOS. Google has seemingly answered that shortcoming with new advertisements today.
Google this year has ramped up Pixel advertising by directly targeting the iPhone and highlighting Night Sight. The “Phone X” campaign is now going after Apple Maps with AR navigation in Google Maps on the Pixel 3a.
The Pixel 3a and Pixel 3a XL went immediately on sale at physical and online retailers after Google announced them on stage at I/O 2019 on Tuesday. Similarly, the marketing campaign is in full swing with one billboard from Made by Google driving home camera performance and price versus “Phone X.”
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Mother’s Day in the U.S. is next Sunday, May 12th and Google has a clever ad that ties into its iconic “Hey Google” hotword. The one minute clip is accompanied by a Google Store sale on Home products, including a return of the $99 Home Hub.
To kick off Made by Google 2018 last October, the company aired a great video that showed its various services helping users. Appropriately set to “Help!” by The Beatles, a slightly updated version was just uploaded to YouTube and is likely one of Google’s best ads to date.
With the 91st Academy Awards on Sunday, Google is advertising Assistant and its hardware family in a funny new ad. The minute-long clip references several famous Hollywood movies from 2001: A Space Odyssey to Lady Bird and Jerry Maguire.
Google’s first commercial for Super Bowl 2019 was focussed on Translate, and the second of the evening is about Job Search for Veterans. A part of the company’s Grow with Google initiative, veterans and other U.S. service member can quickly find jobs by entering their military occupational specialty codes.
Next to Search and YouTube, Google Translate is one of the company’s most well-known and genuinely useful tools. The service is the star of Google’s 2019 Super Bowl commercial, and aims to be heartfelt with a message of bringing people together.
When Google announced the Pixel, Pixel XL, and the Google Home last year, it became very clear that the company was finally ready to take hardware seriously. To prove this, millions have been spent advertising their new products around the world. Now, Google is airing a commercial for the Google Home during Sunday’s Super Bowl…
