YouTube

Later this year, YouTube will display public subscriber counts in a more consistent manner across its official apps and clients. Instead of the full count, the Google video site is moving to abbreviate the number of users subscribed to a channel.

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Over the past year, more and more users have spotted ads appearing in Google Discover. At Google Marketing Live today, the company officially announced two types of advertising from Google Ads that can appear in the article feed to the left of Android’s homescreen.

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Advertising is what runs the show for YouTube, and much of Google in general. Apparently, the company is now testing an automated tool that lets advertisers automatically create shorter versions of their ads called the Bumper Machine.

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Compared to YouTube TV, YouTube Music hasn’t found critical acclaim or relative market success. A new report today reveals that YouTube Music has 15 million subscribers a year after launch.

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If you manage subscriptions to quite a few channels on YouTube, you probably make good use of the platform’s Watch Later playlist. Over the past few days, the Watch Later button has mysteriously disappeared from YouTube on desktop. Thankfully, it’s not an intentional, permanent change.

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Upfronts give television networks and studios the opportunity to preview upcoming shows for important advertisers. For YouTube, its annual event is Brandcast, with the Google video site hosting the 2019 edition in New York City this evening. Announcements include YouTube Originals officially no longer being behind a paywall, and upcoming content from Alicia Keys and Justin Bieber.

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YouTube is rolling out a new behavior that keeps the navigation drawer always visible on the desktop web. Additionally, when minimized, there is a new compact rail that provides quick access to five main sections of the site.

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YouTube CEO Susan Wojcicki today provided a two-month update on the video site’s goals for 2019. One development to support creators is making sure that half of the videos in the Trending tab come from YouTubers.

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Here’s a shocker. Google and Amazon are settling their feud and officially making a move that’s awesome for consumers. Amazon Prime Video is coming to Chromecast and Android TV.

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If you’re a YouTube Premium subscriber, you could have received $2 in free Super Chat credit to help support YouTube content creators on their next live stream (via Android Police/@Sk1er_).

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For the past several years, YouTube has been trying to grapple with “fake news” on its platform. One tool the site has leveraged to address misinformation is a context card that links to Wikipedia, Encyclopedia Britannica, and other third-party sources. However, that information panel failed in a high-profile manner today as the Notre Dame Cathedral burns in Paris.

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The future of Google News in Europe is now in doubt as EU member states approved The EU Copyright Directive. The new law – which could see Google having to pay publishers to include brief snippets in search results – was previously passed by the European Parliament, but was subject to approval by individual countries.

Not every country agreed to implement the directive, but most did so this morning …

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The past several months have been an absolute whirlwind for YouTube, and now the company appears to be making some internal moves to change things for the better. According to a new report, YouTube has two new internal metrics for measuring the success of a video, including “quality watch time.”

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According to a report today from Bloomberg, YouTube is planning a new type of content for its original programming. Soon, YouTube is going to be releasing original interactive content for choose-your-own-adventure shows.

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Every year, YouTube partners with Coachella to stream the desert concert series online. The arrangement is now in its ninth consecutive edition with Coachella 2019, and Google this year is pushing YouTube Music and broadcasting a performance in Times Square.

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