No such thing as bad publicity? 20 people shot by BB guns as LG’s G2 stunt goes rather wrong

When organising a publicity event for a new product, there are a few things you need to check. Book the venue, check public transport links, make sure you have enough sample products … oh, and ask people not to bring weapons with them.

The video above is in Korean, but you get the idea. More details below the fold … Read more

HTC begins new re-branding campaign with Robert Downey Jr. video teaser

Today, HTC unveiled their new “Change brand platform”, a long-term strategy that celebrates HTC’s disruptive impact on the mobile industry over its 17-year history.

Robert Downey Jr., who plays gadget superhero Tony Stark, has signed a two year contract to not only star in but also ‘shape the creative direction’ of the campaign, following such high profile celebrity creative directorial successes as Alicia Keys at Blackberry and Intel’s Will.i.am collaboration.

A teaser is above and the campaign, which will begin”putting change at the core of HTC’s brand by offering a variety of unique interpretations of the HTC acronym”. The full videos will start rolling out August 15th.

Extending the interpretation to consumers, a word randomizer app hosted on HTC.com allows people to identify the most outlandish possible interpretations of HTC, building on the variety of permutations first introduced in the ad campaign, including “Here’s TChange”.The brand platform will roll out in three phases with the initial advertising campaign highlighting HTC’s brand with a playful take on what it means to different people. The second phase will feature executions which highlight how HTC innovations—like BlinkFeed, Video Highlights and BoomSound—have changed the face of the mobile industry. Ad spots in the third phase will focus on how HTC products empower individuals to drive change in their own lives.

Is there any chance in the world that Tony Stark runs anything but stock Android? No, there is not.

Press release follows:

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Report: Amazon set to launch Android-based gaming console by end of year

ouya
According to a new report from GameInformer, sources have informed the publication that Amazon is working on a new Android-based gaming console that could land as early as the end of this year. There’s not much to go on other than the fact that the console is said to have its own dedicated hardware controller and take advantage of content already available through the Amazon Appstore. The news follows a report from Bloomberg in April that claimed Amazon is planning to release a set-top-box to compete with Apple and Google.

According to those we spoke with who have knowledge of the in-development hardware, Amazon will be leveraging the titles already available on its platform. Each day, the company offers one productivity or game app for free and stocks a healthy library for its own devices, like the Kindle Fire. The console will also have its own, dedicated controller.

Amazon-Game-Studios-logoThe two reports could very well be describing the same product, and VentureBeat adds that it has heard similar rumors but nothing solid enough to post prior to the GameInformer story. It’s also worth noting that Amazon has continued to hire game developers for its recently launched Amazon Game Studios, which published its first mobile title on iOS and Android last year.

Of course an Android console from Amazon makes us think of the $99 OUYA and the upcoming GamePop consoles, but whether it will be a full-fledged Apple/Google TV competitor or a dedicated gaming system is still unclear. GameInformer says the Amazon Android console will launch “most likely by Black Friday.”  Read more

Report: Motorola to produce new Nexus device, will be released in Q4

Moto-X-White-ATT-01

According to a new Google+ post from Taylor Wimberly, who was spot on with his Moto X Phone leaks, Motorola and Google are planning to team up on the next Nexus device. Wimberly says the device will be released in Q4 of this year and will not be a Google-ified version of the Moto X, but rather a new device altogether. No other details are offered, unfortunately.

With the Nexus 4 and Nexus 7, Google started a trend of Nexus devices being affordable and sold unlocked via the Play Store. Many people expected this to be the case with the X Phone, but that turned out to be false. Is it possible that the more affordable X Phone model rumored for so long was actually a Motorola Nexus device?

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Textbooks rolling out to Google Play Books in the US

Google-Play-Textbooks

Google announced back in July during its Google I/O keynote that it would be rolling out textbooks to Google Play Books sometime in August and today the AndroidPolice notes listings for textbooks have arrived in the store. The textbooks get their own section in the Google Play Books store, and are currently only available to users in the US.

Google’s new textbooks are available to purchase, but some titles will offer a rental option that allows users to rent the book for a lower-cost over a six month period. Google is also providing free samples for the new textbooks. The service is currently available through the Google Play Books apps on Android, iOS, and on the web.

Google is also piloting a new Google Play for Education service and accepting app submissions ahead of a full roll out.