Report: YouTube to launch paid subscriptions between $1 and $5/month by spring

Jordan Kahn

YouTube Ad Blitz

We heard last summer straight from YouTube chief Salar Kamangar that Google’s video service considered introducing subscription-based content that would rival traditional cable channels and see users paying a fee to access some partner channels. Today, a report from Ad Age, quoting “multiple people familiar” with YouTube’s plans, shared some additional details.

According to the report, YouTube will not only charge somewhere between $1 and $5 per month for access to certain channels, it will also charge for some “content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.”

YouTube has reached out to a small group of channel producers and asked them to submit applications to create channels that users would have to pay to access. As of now it appears that the first paid channels will cost somewhere between $1 and $5 a month, two of these people said. In addition to episodic content, YouTube is also considering charging for content libraries and access to live events, a la pay-per-view, as well as self-help or financial advice shows.

Ad Age’s sources said the service could launch as early as the second quarter of 2013 with around 25 channels and a 45-55 revenue split for content creators: Read more

Report: Yahoo’s Marissa Mayer looking to snag Google’s Henrique De Castro

E. Betters

Henrique De Castro

A new report from tech website AllThingsD suggested Yahoo CEO Marissa Mayer is currently ramping up efforts to poach a key Google advertising executive, Henrique De Castro, for either a COO or lead ad role.

AllThingsD’s Kara Swisher, who cited “sources close to the situation” and “numerous sources,” noted De Castro’s silence to his staff on the matter is an indication that her reporting is spot-on:

In fact, after reports surfaced several months ago here and elsewhere that Mayer was interested in him, De Castro told his staff at Google that he was not leaving.

That does appear to be the case now, according to numerous sources.

This past week, De Castro canceled a major off-site for his employees and several attendees who know him well said he was not present at the company’s first night of its annual Zeitgeist event for advertising and publishing clients. The suave De Castro is usually a more noticeable fixture at such gatherings.

When reached last night, De Castro said he would be attending Zeitgeist, but declined to comment further.

While Mayer has not been very successful at luring executives from various tech companies, the report further mentioned Yahoo’s current revenue guru and former Googler, Michael Barret, is reportedly not planning to stay with his search company for the long term. De Castro and Barrett also allegedly do not have the best coworker relationship…

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Google’s Marissa Mayer named President & CEO of Yahoo

Seth Weintraub

The NYTimes has the story:

  • The appointment of Ms. Mayer, who was employee No. 20 at Google and was one of the few public faces of the company, is considered a surprising coup for Yahoo, which has struggled in recent years to attract top flight talent in its battle with competitors like Google and Facebook.
  • Ms. Mayer, 37, had for years been responsible for the look and feel of Google’s most popular products: the famously unadorned white search homepage, Gmail, Google News and Google Images. More recently, Ms. Mayer, an engineer by training whose first job at Google included computer programming, was put in charge of the company’s location and local services, including Google Maps, overseeing more than 1,000 product managers. She also sat on Google’s operating committee, part of a small circle of senior executives who had the ear of Google’s co-founders, Larry Page and Sergey Brin.

Mayer has been on the outs for some time at Google, and she did not show for Google I/O this year. She moved up the food chain from being Google employee No. 20 and first female engineer. Mayer’s rise took her from engineer to project manager to Director of Consumer Web Services to VP of Search Products and User Experience, and finally to Location in a broad shift. She was also on the very influential “Operating Committee” of high ranking officers.

However, she was not promoted as one of Larry Page’s seven business heads when he re-took over the company last year.

Mayer is on Walmart’s board of directors, and she briefly dated Google CEO Page who said:

“Since arriving at Google just over 13 years ago as employee #20, Marissa has been a tireless champion of our users. She contributed to the development of our Search, Geo, and Local products. We will miss her talents at Google.”

Mayer said,

“I am honored and delighted to lead Yahoo!, one of the internet’s premier destinations for more than 700 million users.  I look forward to working with the Company’s dedicated employees to bring innovative products, content, and personalized experiences to users and advertisers all around the world.”

The press release is below. 

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Google snatches Yahoo’s chief scientist Prabhakar Raghavan as massive Yahoo layoffs loom ahead

E. Betters


Yahoo’s chief scientist Prabhakar Raghavan is taking a job at Google as circulating rumors hint at massive cuts within the Sunnyvale, Calif.-based search engine.

Yahoo validated the departure this morning in a statement to AllThings D:

“Yahoo! thanks Prabhakar Raghavan for his dedication and contributions to Yahoo! for the past 7 years. We wish him well in his next endeavor. Ash Munshi, CTO, will assume leadership for Y! Labs,” announced the company.

More information is below.

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comScore: Google grabs nearly half of the 40 billion online views in January

9to5 Staff

A new comScore research study revealed that United States viewership in January 2012 suffered a slight decline from December 2012, also proving Google was right to invest hundreds of millions of dollars into getting premium partners for content on YouTube. Last month, 181 million online users in the U.S. consumed nearly 40 billion online videos, which is a drop from 43.5 billion clips watched by 182 million users in December 2011. On average, we watched 22.6 hours of online clips with a 6.1-minute duration for each clip.

The search and Internet giant continues to lead the online video market with 152 million unique viewers. Google-operated websites cumulatively account for a whopping 18.6 billion views. Rival Hulu and VEVO delivered 877 and 717 million views, respectively.. In addition to Google websites, VEVO (51.5 million), Yahoo websites (49.2 million), Viacom Digital (48.1 million) and Facebook (45.1 million) round-up the top five online video destinations in the country.

Be advised that comScore defines a video as any streamed segment of audiovisual content for both progressive downloads and live streams. For long-form, segmented content, such as television episodes with ad pods in the middle, each segment of the content is counted as a distinct video stream…

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Google allegedly tripled minimum Firefox search revenue guarantee to $1B

9to5 Staff

It looks like Google tripled its spending to keep its search engine the default choice in Mozilla’s Firefox browser. The usually well-connected Kara Swisher reportedt on the AllThingsD blog that Google had to up its spending, because the other contenders, namely Microsoft and Yahoo, were looking to replace the default Google.com choice in Firefox with their own search products.

It is worth noting that Yahoo’s search engine is powered by Microsoft’s technology. Furthermore, although Chrome recently surpassed Firefox as the second most frequently used browser in key markets, Microsoft’s Internet Explorer remains the leading web browser. The Windows maker also teamed with Mozilla on the “Firefox with Bing” initiative a few months ago. It is reasonable to assume that all those factors combined have led Google to outspend its rivals to keep its search engine the default choice in the Firefox browser.

According to Swisher:

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