A multi-screen world poses a great challenge to developers creating a consistent experience for consumers. It is equally hard for marketers to track the effectiveness of their advertisement campaigns. With the Analytics 360 Suite, Google hopes to provide an enterprise-class solution that integrates several data and marketing analytics products.
Since its launch in 2013, Chromecast has been a hit success for Google and its attempt to capture the media streaming market. Starting today, developers will get access to analytics about their Cast applications.
Have you ever wondered what the most commonly searched terms which lead to your site appearing in Google’s results are? Or maybe the top queries on mobile that lead to your site appearing in results? Well, Google has offered a Search Analytics Report in the Google Search Console for some time which provides this exact kind of data (where have you been?), and now it has created an API developers can use to play around with this data in their own apps.
It’s called the Search Analytics API and with it, developers get access to all the data on traffic that has come to them through search, and can sort it by parameters like country to gain insights into, for example, what are the top queries in India that lead to visitors.
The potential here is for developers to create graphical user interfaces to this data, so less tech savvy individuals would gain the ability to sift through their search data without needing prior knowledge on how to use an API.
Google has a new update out to its Remarketing Lists for Search Ads product that will make it easier for marketers to use Analytics to target the right potential customers and in the process get a higher return on their advertising dollar investment. And while these terms might sound like complete gibberish to you, from a high-level it’s actually not too complicated.
Following the recent rebrand of Google’s Webmaster Tools to “Search Console,” the Mountain View company has now announced that it is introducing new reports to help app developers get better insight into how their indexed Android app is performing in search…
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Google today has officially released Play Games Player Analytics to developers. In a post on the Android Developers Blog, Google announced that these new tools will allow for game developers to better track in-game player behavior and improve in-app business tactics and performance.
After announcing its first dev con last December, Yahoo today kicked off its mobile developer conference in San Francisco where it unveiled five new products for mobile app makers. As suspected, Yahoo revealed the latest tools from Flurry, the mobile ad and analytics firm it acquired last July.
This includes Flurry Analytics Explorer, a new dashboard for the Flurry Analytics system which it says enables developers to discover more insights with than before, and Flurry Pulse, which lets app builders “share app signals with partners using their existing Flurry SDK implementations and the click of a button.”
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Yahoo announced today that it will be hosting its first ever developer conference, The Yahoo Mobile Developer Conference, early next year in February. Yahoo confirmed it plans to use the event to unveil a new suite of developer tools for mobile apps that will “help developers better understand their users and improve, grow and monetize their apps.”
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Earlier this year, Google released an official app for its Google Analytics service on iOS allowing users of the popular service to view data and reports on the go, but the dedicated app has only been available for iPhone and iPod touch users. Today that has changed, however, as Google has updated its official Analytics app for full iPad support.
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Google Analytics has been updated with bot and spider filtering, a useful feature that excludes all hits from known bots and spiders so that webmasters can gain a better understanding of where real traffic is coming from. The checkbox for enabling this feature can be found by clicking View Settings under All Website Data on the Admin page in Google Analytics.
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Google has added yet another official application to its iOS App Store portfolio: Google Analytics. Analytics is Google’s popular service that allows website owners to manage and view data such as page views, demographics, and the technologies users utilize to access the website. The iPhone app also has the neat Real Time reports feature that allows website owners to view how many people are on the website at the current time. Google launched an optimized version of the Analytics app last year on Android and debuted a related AdWords app on iOS just last week. Like all Google apps, the Analytics program is on the the App Store for free.
Google is rolling out a brand new AdSense home page look and it falls right in line with Google’s new “style.” The new landing page hints at a “cleaner, more modern design [that] focuses on key day-to-day information.” The new homepage is available right now with just a click of “I’ll give it a try” or you can pass and give it a go at a later point.
As highlighted on the official Google Analytics blog, the company is today announcing the addition of mobile app analytics for three main areas: Acquisition and new users, Engagement (retention, crashes, conversions), and Outcome (app sales and in-app purchases).
New and active users – measure the number of new and active users who launch your app everyday and analyze your most valuable segments.
App versions – keep track of the distribution of active users over the older and newer versions of your app so you know what to support.
Device overview – check out the top mobile devices and OS versions that your app runs on, and optimize the experience for each device.
User behavior – assess how loyal your users are, how frequently they use the app, and the engagement level of each loyalty group.
Engagement flow – visually see the screens, actions and paths users take to move throughout your application in order to optimize usage.
In-App purchases – if you sell virtual or tangible goods in your app, you can measure the number of purchases and the revenue generated.
In addition to the inclusion of the new Mobile App Analytics reports that can be seen in the screenshots above, Google is also rolling out a new Google Analytics Android app (images above via AnalyticsTalk.) If you are interested in checking out the new Mobile App Analytics and app, Google said it would roll out to select whitelisted users. You can sign up to become part of the beta here.
Analytics firm Localytics released a study today depicting Android fragmentation as a not-so serious issue in recent times.
Fragmentation is the inability to develop an application against a singular reference and achieve its intended behavior throughout all devices or operating systems suitable for the application. Localytics pinpointed Android’s succession to a couple operating systems, screen sizes, and display resolutions as the primary factors contributing to the removal of fragmentation among handheld devices and tablets…
Google has announced on their blog this afternoon that Google Analytics now features real-time data. In the past, Analytics was a great tool for viewing site stats from the past 24 hours, days, weeks, months, etc., but now the ability to see who’s on your site at any given time is an awesome feature.
The stats are pretty detailed showing the top referrals, active pages, and how many people are on your site at any given moment. There is even a graph that lets you know when your site peeked in terms of visitors.
Many other analytic services have had this feature, so it’s nice to see Google finally catch up. The ability to see real-time stats lets you know what content is doing well. Real-time will be rolling out to everyone in the coming weeks.
