Google shutting down Area 120’s hyperlocal social network Shoelace on May 12
In July 2019, Google’s experimental project incubator Area 120 launched a new local meetup app that would connect users in New York City. Shoelace began as an invite-only beta for iOS and Android, allowing users to plan and attend various activities around town, and potentially make new friends in the process. Unfortunately, as meetups became a thing of the past, Shoelace was forced to hit pause on its operations. Now, an email sent out this morning announces that the project will be shutting down completely.