Skip to main content

Fitbit

See All Stories
fitbit logo

Google’s Fitbit acquisition facing deeper scrutiny from European regulators over data concerns

Fitbit app Google Play Store

Back in November, Google announced that it was acquiring Fitbit and that the deal would close sometime in 2020. The purchase was immediately scrutinized amid mounting criticism of Big Tech, and the European Union could now be “gearing up for an extended investigation and may block the transaction.”


Expand
Expanding
Close

Fitbit app reveals work on Google Assistant support, presumably for Versa 2

In November, Google framed its acquisition of Fitbit as a way to “help more people with wearables.” However, since the deal is still pending regulatory approval, the two companies have yet to integrate or announce any joint plans. That now appears to be changing as Fitbit works on bringing Google Assistant support to its devices.


Expand
Expanding
Close