Samsung borrows a line from BlackBerry, calls iPhone users ‘Wall Huggers’ in new ad

As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March…  Read more

Google posts ’Seeds’ video shot entirely on Glass just in time for Mother’s Day

The video above just landed on the official Google Glass YouTube channel as the latest of Google’s promotional/inspirational videos showing off the video capturing capabilities of Glass. As noted by Google, the video was shot entirely on Glass by students from the University of Southern California’s School of Cinematic Arts as part of its contribution to Google’s Glass Creative Collective. Read more

Android beats out iOS in mobile ad traffic for first time ever, iOS still leads in ad revenue

sma_q1_2014_2

According to a report from mobile ad network provider Opera Mediaworks (via ComputerWorld), Android devices received more ad traffic than iPhones and iPads for the first time ever in the first quarter of 2014. The data shows that Android devices, including both phones and tablets, accounted for 42.8 percent of mobile ad impressions, while iOS devices accounted for slightly lies at 38.2 percent.

iOS devices still led in terms of revenue, however, receiving 52 percent of ad revenue. Android devices climbed to 33.5 percent of revenue, up from 27 percent a year ago. In terms of location, the United States still drives the most mobile ad traffic with 50.6 percent. Asia-Pacific countries were second with 23 percent, and European countries came in with 13 percent.

The sheer volume of Android devices obviously helped Google’s operating system take the crown for the most ad traffic. The IDC reported that Android smartphones made up 78% of all smartphones shipped, compared to 17.6% for iPhones. The fact that iOS led in revenue, however, still shows that iOS is still the more enticing operating system for developers and advertisers. For now.

Read more

Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size. Read more

Samsung goes after iPhone’s lack of language support in new Icelandic Galaxy S4 ad

Above we see a new ad that Samsung recently aired for its flagship Galaxy S4 in Iceland. The ad itself is a little on the strange side, but what’s not surprising is the fact that Samsung is once again not so subtly going after Apple. The point of the ad, in case you don’t speak Icelandic, is to drive home the fact that Apple doesn’t yet support the language for Siri or dictation features. Samsung’s YouTube description for the ad notes that the S4 allows users to dictate emails and messages in Icelandic, while the tagline for the ad reads “Get a phone that understands you.” We’re not exactly sure where the ninjas fit into that message, however.  Read more

Motorola shows off first ad for Moto X Phone, teases a phone “designed by you”

Screen Shot 2013-07-02 at 3.30.44 PM

Click to view the full ad

Motorola’s latest flagship device, the Moto X Phone, is set to be released sometime this fall, but despite not having released any images of it, the company is getting ready to run its first ad for the phone. The ad, as shown by Ad Age, shows some definite Google influence, as well as the logo we reported on last month.

The ad is centered around the Fourth of July festivities and focuses on the fact that it is made in the United States.

“What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas,” Motorola’s VP-global brand and product marketing Brian Wallace said in an interview. “What better time than July 4th to come with a message like that?”

Read more

Iron Man star Robert Downey Jr. reportedly inks $12 million marketing deal with HTC

robert-downey-jr-tony-stark

It’s no secret that HTC does not have the marketing budget of a company like Apple or Samsung, but according to a report, it has inked a deal that will greatly increase its commercial marketing presence. HTC is prepping a substantial two-year marketing campaign with Iron Man star Robert Downey Jr, according to two sources speaking with Bloomberg.  The deal is reportedly worth $12 million and will include television spots, as well as print and billboard advertisements. Downey will have a say in all decisions and maintain a level of creative control.

The campaign will feature Downey as himself, not any of the characters he has portrayed in films.

Downey will feature in the campaign as himself, not the characters he plays in movies including Iron Man and Sherlock Holmes, and will have final say over creative elements, the people said, declining to be named because the talks aren’t public. The maker of the slim, metal HTC One handset will likely feature Downey in television, print and billboard ads, they said.

Read more

Microsoft’s latest Scroogled ad warns against downloading apps on Google Play

If you don’t know by now, since early February Microsoft has been running its “Scroogled” smear campaign spending 7 figures on a series of print and online ads attacking various Google services. The ads originally focused on Gmail and how Google displays ads based on the content of user’s emails, but Microsoft’s latest Scroogled ad (above) takes on another Google app– Google Play.

The ad is currently featured on the front page of Microsoft’s Scroogled website and features a warning that Google passes off personal information about users to app makers without consent from users:

When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app. If you can’t trust Google’s app store, how can you trust them for anything?

We expect Google will be issuing a response to Microsoft’s claims shortly. Another Scroogled ad claiming Google Play sends personal data to app makers below: Read more

Samsung releases another Galaxy S4 teaser with part two of Jeremy campaign (Video)

Samsung started a new ad campaign to tease its upcoming next-generation Galaxy smartphone earlier this month. We weren’t huge fans of the ad that featured a top-secret meeting with Jeremy, the 13-year-old “secret messenger of Samsung Unpacked 2013.” Today, Samsung has released part two of the ad. It continues with Jeremy’s story but doesn’t reveal anything new.

Peter the elephant plays with a Galaxy Note

We are not entirely sure if Samsung was behind this footage of an elephant playing with the Galaxy Note, but it could very well fit into an upcoming advertisement. The elephant does not make much use of the Note’s S Pen stylus, but it is entertaining nonetheless. Go past the break for outtakes of Peter the Elephant playing drums and piano on the device.

Read more

Google replaces Reader ads in empty Gmail inbox with Google+

If you ever happen to have no messages in your Gmail inbox, you might notice Google’s subtle way of promoting Google Reader with the small ad for Google Reader (below). Now, Google has removed the “Try Google Reader” link and replaced it with a new message promoting Google+ (via Google Operating System blog). The message now reads, “No new mail! See what people are talking about on Google+” (pictured above). Within the new message is a link to the “What’s Hot” stream of Google+.

With the launch Google+, and its incredible growth (about 750,000 new users a day), many warned the growth was attributable to Google’s ability to pull in Google+ users. So, what happens when it runs out of Gmail users to bring in? Google may have already thought that through with a recent update to the Google account creation process requiring users to both create a Gmail account and automatically create a profile and Google+ account. In other words, not only is the company pulling in Gmail users, but also anyone that wants or needs a Google account for other services.

Read more