Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size. Read more
Above we see a new ad that Samsung recently aired for its flagship Galaxy S4 in Iceland. The ad itself is a little on the strange side, but what’s not surprising is the fact that Samsung is once again not so subtly going after Apple. The point of the ad, in case you don’t speak Icelandic, is to drive home the fact that Apple doesn’t yet support the language for Siri or dictation features. Samsung’s YouTube description for the ad notes that the S4 allows users to dictate emails and messages in Icelandic, while the tagline for the ad reads “Get a phone that understands you.” We’re not exactly sure where the ninjas fit into that message, however. Read more
Motorola’s latest flagship device, the Moto X Phone, is set to be released sometime this fall, but despite not having released any images of it, the company is getting ready to run its first ad for the phone. The ad, as shown by Ad Age, shows some definite Google influence, as well as the logo we reported on last month.
The ad is centered around the Fourth of July festivities and focuses on the fact that it is made in the United States.
“What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas,” Motorola’s VP-global brand and product marketing Brian Wallace said in an interview. “What better time than July 4th to come with a message like that?”
It’s no secret that HTC does not have the marketing budget of a company like Apple or Samsung, but according to a report, it has inked a deal that will greatly increase its commercial marketing presence. HTC is prepping a substantial two-year marketing campaign with Iron Man star Robert Downey Jr, according to two sources speaking with Bloomberg. The deal is reportedly worth $12 million and will include television spots, as well as print and billboard advertisements. Downey will have a say in all decisions and maintain a level of creative control.
The campaign will feature Downey as himself, not any of the characters he has portrayed in films.
Downey will feature in the campaign as himself, not the characters he plays in movies including Iron Man and Sherlock Holmes, and will have final say over creative elements, the people said, declining to be named because the talks aren’t public. The maker of the slim, metal HTC One handset will likely feature Downey in television, print and billboard ads, they said.
If you don’t know by now, since early February Microsoft has been running its “Scroogled” smear campaign spending 7 figures on a series of print and online ads attacking various Google services. The ads originally focused on Gmail and how Google displays ads based on the content of user’s emails, but Microsoft’s latest Scroogled ad (above) takes on another Google app– Google Play.
The ad is currently featured on the front page of Microsoft’s Scroogled website and features a warning that Google passes off personal information about users to app makers without consent from users:
When you buy an Android app from the Google app store, they give the app maker your full name, email address and the neighborhood where you live. This occurs without clear warning every single time you buy an app. If you can’t trust Google’s app store, how can you trust them for anything?
We expect Google will be issuing a response to Microsoft’s claims shortly. Another Scroogled ad claiming Google Play sends personal data to app makers below: Read more
Google has launched four new 15-second ads for Chrome that seem incredibly mundane compared to the high quality, inspirational fare we’ve grown accustom to. They are such a stark contrast to some of the better ads we’ve seen for any technology over the last few years.
It goes downhill from here… Read more