Samsung borrows a line from BlackBerry, calls iPhone users ‘Wall Huggers’ in new ad

As Samsung has done with past TV commercials for its flagship Galaxy S5, its latest ad for the device again takes the iPhone head-on. The new ad, titled “Wall Hugger”, focuses on mocking the iPhone’s battery life while showing off the S5’s Ultra Power Saving Mode and removable battery features. And in usual Samsung-fashion, it also borrows a line from comments Blackberry executive John Chen made back in March…  Read more

Google posts ’Seeds’ video shot entirely on Glass just in time for Mother’s Day

The video above just landed on the official Google Glass YouTube channel as the latest of Google’s promotional/inspirational videos showing off the video capturing capabilities of Glass. As noted by Google, the video was shot entirely on Glass by students from the University of Southern California’s School of Cinematic Arts as part of its contribution to Google’s Glass Creative Collective. Read more

Android beats out iOS in mobile ad traffic for first time ever, iOS still leads in ad revenue

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According to a report from mobile ad network provider Opera Mediaworks (via ComputerWorld), Android devices received more ad traffic than iPhones and iPads for the first time ever in the first quarter of 2014. The data shows that Android devices, including both phones and tablets, accounted for 42.8 percent of mobile ad impressions, while iOS devices accounted for slightly lies at 38.2 percent.

iOS devices still led in terms of revenue, however, receiving 52 percent of ad revenue. Android devices climbed to 33.5 percent of revenue, up from 27 percent a year ago. In terms of location, the United States still drives the most mobile ad traffic with 50.6 percent. Asia-Pacific countries were second with 23 percent, and European countries came in with 13 percent.

The sheer volume of Android devices obviously helped Google’s operating system take the crown for the most ad traffic. The IDC reported that Android smartphones made up 78% of all smartphones shipped, compared to 17.6% for iPhones. The fact that iOS led in revenue, however, still shows that iOS is still the more enticing operating system for developers and advertisers. For now.

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Samsung mocks iPad Air & iPhone’s screen size in new Galaxy Tab Pro & Note 3 ads (Video)

Like it has done on several occasions in the past, Samsung is directly mocking Apple in its latest advertisement for the new Galaxy Tab Pro 10.1. The commercial, posted to Samsung’s YouTube page, is a clear parody of Apple’s Pencil ad for the iPad Air that has been airing on TV since Apple debuted it for the introduction of the new tablet in October of last year. Another ad for the Galaxy Note 3 (below) takes on the iPhone’s small screen size. Read more

Samsung goes after iPhone’s lack of language support in new Icelandic Galaxy S4 ad

Above we see a new ad that Samsung recently aired for its flagship Galaxy S4 in Iceland. The ad itself is a little on the strange side, but what’s not surprising is the fact that Samsung is once again not so subtly going after Apple. The point of the ad, in case you don’t speak Icelandic, is to drive home the fact that Apple doesn’t yet support the language for Siri or dictation features. Samsung’s YouTube description for the ad notes that the S4 allows users to dictate emails and messages in Icelandic, while the tagline for the ad reads “Get a phone that understands you.” We’re not exactly sure where the ninjas fit into that message, however.  Read more

Motorola shows off first ad for Moto X Phone, teases a phone “designed by you”

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Motorola’s latest flagship device, the Moto X Phone, is set to be released sometime this fall, but despite not having released any images of it, the company is getting ready to run its first ad for the phone. The ad, as shown by Ad Age, shows some definite Google influence, as well as the logo we reported on last month.

The ad is centered around the Fourth of July festivities and focuses on the fact that it is made in the United States.

“What we are doing which is very different is assembling [Moto X smartphones] here in the U.S. in our assembly plant in Ft. Worth, Texas,” Motorola’s VP-global brand and product marketing Brian Wallace said in an interview. “What better time than July 4th to come with a message like that?”

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