‘Works with Hey Google’: A slight tonal shift for Google Assistant branding
In lieu of Google I/O 2020 (Google opted not to hold a virtual event this year), the various arms of the company that would have otherwise had announcements at the event are trying to hold virtual conferences. That continued this week with the “Hey Google” Smart Home Virtual Summit. The big news was Google bringing Home/Away triggers to Assistant Routines with ‘presence detection’, but another minor tidbit surfaced: a new “Works with Hey Google” brand we hadn’t seen yet. Let’s overanalyze this, shall we?