Google rolls out mobile Lightbox ads globally; adds custom columns to AdWords reporting

Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought to mobile devices in September of this year – are now available to all AdWords advertisers globally.

The Lightbox format allows advertisers to quickly and easily combine existing video, images and maps in an HTML5 ad that will scale correctly for all standard ad sizes and devices. Hovering over the ad expands them to full-size no matter what the device …  Read more

YouTube stars being offered retention bonuses in face of offers from Facebook & others

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YouTube style star Michelle Phan, whose videos have 3.6M views

Top YouTube video creators are being offered bonuses in return for multi-year exclusivity deals in which they guarantee to post content on YouTube first, reports the WSJ.

Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.

In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service.

YouTube is reportedly particularly concerned about subscription video startup Vessel, founded by former Hulu CEO Jason Kilar …  Read more

Google running massive Androidify Yourself ad in Times Square

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Google has taken over Times Square with a new Android ad on a massive billboard in the iconic intersection, one of the most popular tourist destinations in the world. The search company is using the largest digital screen in North America to promote its interactive campaign Androidify, which allows users to create and share their own Android mascot. Read more

Google launches Website Call Conversions to help advertisers track ad clicks that generate phone calls

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Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.

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Google acquires mobile video startup Directr, adds talent to the YouTube ads team

YouTube has acquired a startup called Directr according to a post on the company’s website, as noted by the Wall Street Journal. Directr is a startup that makes two iOS apps for video creation—one focused on everyday users, and the other designed with small business marketing videos in mind.

The company says that for now, “everything you love about Directr is staying the same.” Directr’s current employees, however, will be joining the YouTube video ads team. Neither party has said how much the buyout cost yet, but Directr has confirmed that despite the change of ownership, it will continue to offer its current apps, which will now be available for free.

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Porn sites get ‘scroogled’ as Google announces AdWords changes

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Google announced changes to its ad policies earlier this week that could have a big impact on its revenue: the search and advertising company has declared that it will no longer allow ads for sexually explicit websites through its AdWords platform, according to CNBC.

Any ads found to be in violation of the updated policy will be removed from the network, Google told advertisers that could potentially be affected in an email. This change only impacts the company’s ad offering, not search results or any other products, so while some sites may see an impact, it won’t be as big a hit as if listings were removed from search.

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Google to launch TV and outdoor ads for YouTube featuring popular video creators

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Google is in the process of launching an all-new advertising campaign to promote YouTube, according to two reports from Ad Age. The campaign focuses on three specific video creators—Michelle Phan, Rosanna Pansino, and Bethany Mota—and will consist of several TV spots as well as some outdoor advertising (yes, that probably means there will be YouTube billboards).

Each ad will feature a different tagline that plays on the “You” in the YouTube logo to start a sentence related to the video creator in the ad, such as “You make confience THE must-have accessory,” as seen above at the end of one of Phan’s TV spots, or “You give cupcakes superpowers,” as appears on one of Pansino’s billboards. (Apparently super-powered cupcakes are a thing.) Read more

Google ad head Susan Wojcicki to head-up YouTube in bid to boost ad revenues? (Update: Google confirms)

Photo: makers.com

Photo: makers.com

The Information is reporting that the head of Google’s advertising products team, Susan Wojcicki, is likely to replace Salar Kamangar as the head of YouTube.

The move would send a clear signal that Google CEO Larry Page wants to zero in on the site’s ad products. While YouTube’s growth has continued, the site has struggled to charge more for its ads as the supply of videos continues to outstrip advertiser demand across the Web …  Read more

Google+ becomes new testbed for brands to ‘start conversations across the web’

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Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.

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Google introduces new look for Adsense as company highlights using Analytics to boost revenue

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Google is rolling out a brand new AdSense home page look and it falls right in line with Google’s new “style.” The new landing page hints at a “cleaner, more modern design [that] focuses on key day-to-day information.” The new homepage is available right now with just a click of “I’ll give it a try” or you can pass and give it a go at a later point.

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Google’s US ad revenues now bigger than magazines or newspapers

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We all know that Google is BIG, BIG, BIG, but just how big is Google these days? During a keynote at Ignition 2013, Business Insider CEO Henry Bloodroot presented a slide that shows Google on course to exceed the revenues of both magazines and newspapers this year. In fact, almost all of Google’s expected $60 billion in revenue will come from advertising this year.

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