Google Contributor live to US web users, contribute monthly to see fewer ads across the web

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The confluence of several different events – the great shift to mobile computing where there’s little screen real-estate, a spurning of display ads, to name just two – is causing content creators and consumers alike to rethink how today’s media gets funded. Sites like Patreon and Kickstarter remove the middle-man from the funding process for projects which require lots of upfront investment and see slow development times by allowing anyone to contribute any amount of money they want to a project’s development.

Google last year threw its own hat into the crowdfunding space with the soft launch of Contributor, a way through which consumers can pay a monthly recurring donation to fund the sites they visit while seeing less ads. Now anyone in the United States can actually use it starting today. Read more

Google implementing stricter AdSense user consent policy to comply with EU data protection authority requests

Europe Antitrust Google

Google announced today that it is updating its AdSense user consent policy to comply with requests from European Union data protection authorities. The updated user consent policy strengthens the requirement that publishes with audiences in the EU obtain permission from readers before collecting usage data and accessing cookies. Google says the updated user consent policy follows its own approach to comply with privacy laws. The company outlines the updated user consent policy for website and app publishers with EU readers and users: Read more

Google AdWords adds cross-device tracking to its display ad conversion data

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Google AdWords, the online advertising service that allows marketers to purchase advertising across multiple platforms and formats (i.e. images, video), has a neat new addition which recognizes that more people are connecting to the Internet from more devices.

Estimated Total Conversions, a larger tool which tracks ad clicks that lead to a conversion (i.e. a sale), can now track the number of display advertisement clicks that occur in a browser and end as a sale in an app, or vice versa. This also works cross-device when the converting customer has at any point logged into their Google account from both devices. Read more

Local advertisers can now display places ratings in their AdWords ads

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In a world where we’re increasingly reliant on our phones to navigate the world, online reviews can make or break local businesses. Lawsuits regarding negative reviews show up in the news at least a couple times every year, and these review pages are increasingly becoming the battleground where individuals protest against businesses partaking in practices they disagree with. On the other hand, however, a good rating online can entrench and create a moat around a business for years to come. That’s why Google now allows advertisers to include their Google reviews in their AdWords ads. Read more

Video ad viewability is 54% across the web, but as high as 91% on YouTube (Infographic)

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Advertisers want to know that when they pay for a video ad on YouTube or elsewhere across the web, that the advertisement can actually be seen by viewers. A lot can effect an ad being seen, such as the viewer never scrolling to the part of the page where the ad is placed, or users simply scrolling past the ad too quickly to really catch a glimpse. Taking a look into these things, Google recently published the results of a study identifying the “5 factors of viewability,” or, in other words, the things that impact the chance of a video ad being seen.

Unsurprisingly, YouTube and Google’s video ad strategy seems to be strong compared to the rest of the web…

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Google unveils Nearby Connections feature turning phones & tablets into Android TV game controllers

Nearby Connections Android TV

As part of the Game Developers Conference taking place this week in San Francisco, Google is hosting its own Developer Day and updating its AdMob platform and introducing a new Nearby Connections API for developers.

Using the Nearby Connections API, developers will be able to build a connection between Android phones or tablets and Android TV into games. The Android phone or tablet will display on-screen controls, and game playback will be displayed on Android TV creating a console-like experience without a separate controller. Read more

Google rolls out mobile Lightbox ads globally; adds custom columns to AdWords reporting

Lightbox – the scalable multimedia ads that Google first introduced to the desktop back in 2012 and finally brought to mobile devices in September of this year – are now available to all AdWords advertisers globally.

The Lightbox format allows advertisers to quickly and easily combine existing video, images and maps in an HTML5 ad that will scale correctly for all standard ad sizes and devices. Hovering over the ad expands them to full-size no matter what the device …  Read more

YouTube stars being offered retention bonuses in face of offers from Facebook & others

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YouTube style star Michelle Phan, whose videos have 3.6M views

Top YouTube video creators are being offered bonuses in return for multi-year exclusivity deals in which they guarantee to post content on YouTube first, reports the WSJ.

Facebook Inc. and video startup Vessel, among others, have tried to lure YouTube creators to their services in recent months, according to people familiar with the discussions.

In response, Google is offering some of its top video makers bonuses to sign multiyear deals in which they agree to post content exclusively on YouTube for a time before putting it on a rival service.

YouTube is reportedly particularly concerned about subscription video startup Vessel, founded by former Hulu CEO Jason Kilar …  Read more

Google running massive Androidify Yourself ad in Times Square

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Google has taken over Times Square with a new Android ad on a massive billboard in the iconic intersection, one of the most popular tourist destinations in the world. The search company is using the largest digital screen in North America to promote its interactive campaign Androidify, which allows users to create and share their own Android mascot. Read more

Google launches Website Call Conversions to help advertisers track ad clicks that generate phone calls

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Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.

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