Google today has announced several new services that will enhance the advertising capabilities of YouTube. First off, the company has announced Shopping ads for YouTube. These ads will allow advertisers to show a click-to-buy ad within partner videos on YouTube. Advertisers only pay when a user clicks on the ad, similar to Shopping ads on Google.
advertising ▪ September 29
advertising ▪ September 1
Through this big shift we’re in the middle of to a mobile world where native apps reign king, Google has held strong in its devotion to improving the user experience of the web. Today another example of that is a shift it’s making to penalize those sites which display app install interstitials that hide a significant amount of content. expand full story
advertising ▪ August 27
There might not be any topic more heated in today’s digital space than advertising. In most cases, no ads is better than any ads at all. The reality right now is, however, that no ads still also means no money to pay writers at sites like this one. With all that said, Google’s AdWords team has beautified its full-screen in-app ads (don’t worry, we don’t use these).
advertising ▪ August 19
advertising ▪ August 5
Many of us are visual learners, and by visualizing data you may be able to notice trends that you otherwise wouldn’t have by just looking at the numbers written out. Google understands this, and is making it possible to quickly visualize data from its AdWords online advertising service through a simple drag-and-drop tool available soon from directly within AdWords itself — yes, no more needing to download your data and explore it elsewhere.
advertising ▪ July 30
You might notice that 9to5Google has changed. Indeed so has the whole network. Long before the page size/speed and advertising controversies, we knew that we needed to rethink how we presented ourselves.
While we were one of the lightest and fastest sites in our field, our feature creep and advertisers were adding complexity and page load times, which is especially crucial on mobile – an ever expanding percentage of our growing audience.
We decided to start over… expand full story