Google launches Website Call Conversions to help advertisers track ad clicks that generate phone calls

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Google launched a new AdWords portal today called Website Call Conversions. This new tool lets advertisers identify and measure calls from their website that occur following an ad click. Here’s how it works: whenever someone spots your search ads and click on them, they’ll be directed to your website and will receive a special phone number to call that is connected to the ad they’re viewing.

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Google acquires mobile video startup Directr, adds talent to the YouTube ads team

YouTube has acquired a startup called Directr according to a post on the company’s website, as noted by the Wall Street Journal. Directr is a startup that makes two iOS apps for video creation—one focused on everyday users, and the other designed with small business marketing videos in mind.

The company says that for now, “everything you love about Directr is staying the same.” Directr’s current employees, however, will be joining the YouTube video ads team. Neither party has said how much the buyout cost yet, but Directr has confirmed that despite the change of ownership, it will continue to offer its current apps, which will now be available for free.

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Porn sites get ‘scroogled’ as Google announces AdWords changes

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Google announced changes to its ad policies earlier this week that could have a big impact on its revenue: the search and advertising company has declared that it will no longer allow ads for sexually explicit websites through its AdWords platform, according to CNBC.

Any ads found to be in violation of the updated policy will be removed from the network, Google told advertisers that could potentially be affected in an email. This change only impacts the company’s ad offering, not search results or any other products, so while some sites may see an impact, it won’t be as big a hit as if listings were removed from search.

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Google to launch TV and outdoor ads for YouTube featuring popular video creators

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Google is in the process of launching an all-new advertising campaign to promote YouTube, according to two reports from Ad Age. The campaign focuses on three specific video creators—Michelle Phan, Rosanna Pansino, and Bethany Mota—and will consist of several TV spots as well as some outdoor advertising (yes, that probably means there will be YouTube billboards).

Each ad will feature a different tagline that plays on the “You” in the YouTube logo to start a sentence related to the video creator in the ad, such as “You make confience THE must-have accessory,” as seen above at the end of one of Phan’s TV spots, or “You give cupcakes superpowers,” as appears on one of Pansino’s billboards. (Apparently super-powered cupcakes are a thing.) Read more

Google ad head Susan Wojcicki to head-up YouTube in bid to boost ad revenues? (Update: Google confirms)

Photo: makers.com

Photo: makers.com

The Information is reporting that the head of Google’s advertising products team, Susan Wojcicki, is likely to replace Salar Kamangar as the head of YouTube.

The move would send a clear signal that Google CEO Larry Page wants to zero in on the site’s ad products. While YouTube’s growth has continued, the site has struggled to charge more for its ads as the supply of videos continues to outstrip advertiser demand across the Web …  Read more

Google+ becomes new testbed for brands to ‘start conversations across the web’

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Google Product manager Eran Arkin just made a quiet but perhaps major announcement in how Google+ will handle brands and social ads moving forward. Google will begin testing a new type of monetization for Google+ called +Post ads. In simple terms, Google will let brands turn their Google+ content into display ads across the web.

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Google introduces new look for Adsense as company highlights using Analytics to boost revenue

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Google is rolling out a brand new AdSense home page look and it falls right in line with Google’s new “style.” The new landing page hints at a “cleaner, more modern design [that] focuses on key day-to-day information.” The new homepage is available right now with just a click of “I’ll give it a try” or you can pass and give it a go at a later point.

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Google’s US ad revenues now bigger than magazines or newspapers

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We all know that Google is BIG, BIG, BIG, but just how big is Google these days? During a keynote at Ignition 2013, Business Insider CEO Henry Bloodroot presented a slide that shows Google on course to exceed the revenues of both magazines and newspapers this year. In fact, almost all of Google’s expected $60 billion in revenue will come from advertising this year.

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Google remains digital ad king, Facebook making gains in mobile, no one else close

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Increased competition in digital advertising doesn’t seem to be hurting Google: the company is on track to increase its market share to almost 33 percent this year, with a commanding 53% in mobile advertising. The projections were made by research company eMarketer based on an analysis of company reports, though both dollar and percentage figures are slightly down on its earlier predictions back in June …  Read more

Google faces FTC complaint over display advertising

According to Bloomberg, the FTC is now investigating Google over its Display ad business which it picked up originally in its purchase of DoubleClick almost a decade ago.

The fresh inquiry, which follows the FTC’s decision to close a review of Google’s search business in January without taking action, is in the preliminary stages and may not expand into a larger probe, said the people, who asked not to be named because the matter hasn’t been made public.

FTC investigators are examining whether Google is using its position in U.S. display ads — a $17.7 billion industry that includes the sale of banner ads on websites — to push companies to use more of its other services, a practice that can be illegal under antitrust laws, the people said.

Out of the FTC Frying Pan, into the Fire. Read more

Google announces Q1 2013 earnings: $13.97 billion revenue, up 31% year-on-year

via nytimes.com

via nytimes.com

Google released its earnings report from Q1 2013 today.

Notably, Google’s consolidated revenues increased 31% over Q1 2013 with $14 billion gross income.

“We had a very strong start to 2013, with $14.0 billion in revenue, up 31% year-on-year,” said Larry Page, CEO of Google. “We are working hard and investing in our products that aim to improve billions of people’s lives all around the world.”

Google reported $3.35 billion net revenue, which is nearly half a billion up from $2.89 billion during the same quarter last year.

The company reports $50 billion in the back at the end of Q1 2013.

Cash – As of March 31, 2013, cash, cash equivalents, and marketable securities were $50.1 billion.

The company’s effective tax rate came in low at 8% following a tax credit mandated by legislature in Congress.

Income Taxes – Our effective tax rate was 8% for the first quarter of 2013.

Google CEO Larry Page mentioned during the conference call to investors that the company’s opportunities primarily exist in Chrome, YouTube, and Android, in that order. It believes more “connected TV’s” will allow the company to directly connect with consumers via relevant advertising more easily.

The company had praise for its marketing team, citing doubling its retail foot print thanks to more availability of its Chromebook in Best Buy.

Google discussed its success with commercial advertising via YouTube, announcing 325,000 Super Bowls worth of ads have been consumed.

When asked about Andy Rubin’s responsibilities after being pulled from heading Android, Larry Page reiterated that the company has yet to make that announcement and had no plans to make news in that regard today.

Regarding Glass, Larry Page admitted the price tag for early adopters is certainly high, but stepped short of calling it a luxury price and stated the company wasn’t prepared to announce a consumer price tag.

Press release below:

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