Street View is now a feature we take for granted in all our mapping services, but in 2007 it was a very ambitious effort by Google to photograph the world. The feature on the latest version of Google Maps on Android received a slight revamp to make navigation on mobile easier.
By choice, Google has put relatively few ads in Maps. However, that’s going to change (via Recode) as advertisers will now be able to add “promoted pins” in Maps and place deals and discounts on place cards.
As Sundar Pichai said in the 2016 Founders’ Letter, advertising allows Google’s services to be free. At the same time, it cares about delivering high quality ads and nothing ruins the experience more than accidental clicks. In a blog post, the company delved into various measures that prevent accidental clicks and announced it was extending click protections to native ads on mobile.
After announcing a new ad platform for television last week, Google is launching a new six second “Bumper” video ad format for YouTube. Aimed at “snackable” videos consumed on smartphones, Bumpers cannot be skipped over.
Following big Google Cloud announcements at the National Association of Broadcasters (NAB) Show earlier this week, the company is announcing a new ad platform to monetize and personalize video content, as well as that live TV listings are coming to Search results.
While I don’t necessarily commend the liberal use of plastic on the supposed ‘all metal’ LG G5, I’ve thoroughly enjoyed its launch and marketing strategy. This year, the Korean tech giant decided to have fun at the product unveiling, and now with one of the wackiest all-action product ads we’ve ever seen.
Google is today showing off redesigned apps for its AdWords advertising service that it says bring a completely reimagined experience based on user feedback.
Google Contributor allows readers to pay a monthly fee to see fewer ads on the sites they visit. Ads are either outright removed or replaced with a thank you message. The service launched in 2014 and was opened up to those in US last year. Today, Contributor is getting a revamp that sets the starting monthly fee users can pay to $6.99.
Unsurprisingly, Lenovo “product engineer” Ashton Kutcher is also doing online videos to promote Motorola. His last appearance demonstrated how people are incapable of not touching their phones. Now, Kutcher is talking with engineers and showing off features specific to Motorola phones.
YouTube and its YouTube AdBlitz channel are always popular destinations for watching Super Bowl ads that will air on TV during and online leading up to the game– and this year even an alternative half-time show. Following yesterday’s Super Bowl 50 with the Carolina Panthers and Denver Broncos, YouTube has now shared some data on what the most popular ads were this year based on views as of this morning, and we’ve embedded the list in video form below for easy viewing…
T-Mobile’s Super Bowl ads last night were definitely aimed at millennials. One involved Steve Harvey and referenced Verizon’s “Colorful Balls” ad once again (as well as Harvey’s forgetful stumble on Miss Universe), and the other brought in Drake to show how ridiculous the other carriers could be on the set of “Hotline Bling”…
Update: VentureBeat received information from a source, shedding a little more light on the situation.
A source close to the situation indicates that Google considers this a “unique case” because two apps are required to invoke the ad blocking. Furthermore, the source adds that Google has no problem with browsers which can block ads within themselves via built-in functionality (like Adblock Browser) or via plugins.
Earlier in the week, Samsung’s new browser API meant developers, if they wanted to, could build ad-blocking apps to work alongside the browser. It’s similar to the ad-blocking feature Apple introduced in iOS 9 with Safari, which lead to a number of ad and tracker-blocking apps become popular within the first few weeks of iOS 9’s arrival.
With this feature added, more developers could develop standalone ad-blockers for Android which work with Samsung‘s mobile browser. It turns out however, that Google has pulled some apps, and rejected updates for others. It seems the company isn’t keen on having standalone apps — designed to work alongside browsers to block ads — on the Play Store…
Next month’s launch of Accelerated Mobile Pages on Google Search will support ads right out of the gate. AMP, an industry effort to speed up and improve mobile web pages, has garnered the support of many tech companies and publications. The latter will have full control over ads on AMP pages and get accompanying statistics.
Google has published a blog post revealing just how many bad ads it removed from the web in 2015. Spoiler: they removed a lot.
There can be all kinds of bad ads, whether they’re ads which falsely claim to help weight loss, or phishing sites that trick unassuming web users to submit personal information. Thanks to a team of some 1,000 employees, and some clever computer algorithms, the company was able to remove a ton of ads and ban a huge number of misbehaving advertisers…
YouTube today has shared a new video on its YouTube For Business channel that highlights the advertising opportunities that exist on the platform. The video features the popular characters from the hit TV series The Simpsons and shows Lisa using YouTube advertising to help advertise Homer’s “Mr. Plow Snow Removal” business.
Google introduced a really awesome feature called app streaming to search results last month, and now a very similar technology is coming to the company’s AdMob ad platform. A couple new app ad formats are being introduced today, the first of which allowing users to try out an app within an ad itself before downloading…
Expand
Expanding
Close
Google over the past several months has spoken a lot about its ever-growing cloud business. It recently dropped prices across the board for its Cloud Platform, and now one Google executive believes the business will soon grow to outpace revenue brought in by the company’s ad division…
Google Play will soon show users what apps are ad-supported before downloading as the company asks developers to declare the status of ads in their apps by January, 2016.
Expand
Expanding
Close
HTC’s launch of the One A9 has caught the attention of many. The company insists that the latest mid-tier device isn’t an iPhone copy, despite the fact that — from almost every angle — it looks like one. Having spent time with it, we agree in many ways. Even if it is, the very fact it runs Android 6.0 is a big enough differentiating factor. Still, the Taiwanese manufacturer isn’t helping itself by releasing its latest advertising campaign.
The latest full length ad, named ‘Be Brilliant’ has a clear message: Be Different. Sound familiar?
There’s nothing worse when browsing the web — or hitting a search result — and coming across a page completely obscured by a huge pop-up window asking you to install the site’s (or someone else’s) app. In fact, full-page interstitial ads in general are incredibly frustrating, when all you want to do is read the article. Thankfully, Google is doing something about it…
Google today has made several of the features it originally previewed back at I/O for developers available today. Google says that these new features will help developers further grow their business and improve decision making on developer insights on Google Play.
First up is AdWords Campaigns:
With just a few simple steps, universal app campaigns lets you easily set up ad campaigns from within the Google Play Developer Console and promote your app across Google Play, Google Search, YouTube and the Google Display Network. You will now be able to more effectively find and grow your install base with the help of Google’s unparalleled reach.
Google also today has made a new performance report feature available to developers:
When you’re growing an audience for your app, you’ll want to understand where your most valuable users are coming from. The new performance report on the User Acquisition tab in the Developer Console lets you see how people are finding your Play Store listing, how many install your app, and how many go on to make purchases.
These new features are accessible for developers via the developer console. More can be found in the video seen below:
It’s no secret that Google makes the majority of its money from advertising revenue, and has done for a very long time. So, when a product comes along to threaten that major revenue stream, it has to find ways to combat it. That’s seemingly what it’s done with AdBlock Plus, a relatively well-known Chrome extension used to block out ads across the internet. This includes the ads shown before and during video playback on YouTube…
Background audio from a video or ad that starts playing in a tab you’re not using is arguably one of the most annoying experiences in modern web browsing. Slowly but surely, web browsers have started to recognize this annoyance and the Chrome team has been one of the best at introducing solutions. Chrome has an icon telling you which tab is playing the audio, recent builds of Chrome let you mute these annoying tabs with a single click, and now Google’s browser is introducing another feature: Backgrounded tabs will no longer autoplay media at all until you bring them into the foreground. Hallelujah.
Expand
Expanding
Close
Not you too, Samsung. After reporting early this month that HTC was sending advertisements to owners of its devices through push notifications, it appears that Samsung is doing something similar.
Android Police is today reporting that owners of Samsung devices have reached out to the site to share with them screenshots of ads appearing in the slide-down menu that includes all their notifications. The ads — one for the Galaxy S6 Edge+ is pictured — appear inside cards that looks just like every other notification. They’re delivered via the Samsung Push Service, a piece of software Samsung pre-installs on its Android devices to send helpful information to device owners. Not exactly helpful this time, though.
We weren’t terribly surprised when HTC started doing this, being in the kind of financial straits they are, but it’s definitely surprising coming from a technology giant like Samsung. The company’s software is already notoriously bloated and known to kill running apps a little too quickly, so this is just another blow for a company that has only just began to produce great phones again after an uninteresting Galaxy S5.
Aside from people just not liking ads in general, much of the frustration here centers around the distrust it creates. While we pay for cable television and still see ads there, it hasn’t become acceptable practice to see ads in and around the gadgets we buy with our hard earned money. Hopefully OEMs (original equipment manufacturers) don’t think they can make it okay.
