February 13

Samsung has taken to Twitter to start teasing the upcoming refresh of its Galaxy S line of smartphones, and it’s starting out by calling it “#TheNextGalaxy”. While the top banner picture of the account has been updated with the same imagery shown in the invites sent out earlier this month, including the slogan ‘what’s next,’ the profile picture is where the real mystery is…

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Earlier today Google and Mattel teamed up to unveil a new product that revives Mattel’s classic View-Master toy using some new Google Cardboard virtual reality tech. We were on the floor at the press event and managed to get some hands-on time with the new toy, which will first arrive with support for Android devices before arriving for other mobile devices. expand full story


News has been tossed around lately that Samsung’s TouchWiz will be losing a lot of weight with the release of the Samsung Galaxy S6, and now SamMobile is back with a few more details as to what changes the Korean company will be making. The software is being optimized to be “near stock” in terms of performance, but new information suggests that Samsung will also be preloading a slew of apps from Microsoft’s productivity suite. expand full story

I’m here, the event starts at 9ET. I’ll update as we go. I know my kids are stoked.

Announcements starting…embargos breaking…


The Cardboard View-Master is the fruit of half a year of design. When Mattel saw the Google Cardboard they knew it was the next generation of View-Master.

1940 – Viewmaster was introduced – Stereoscopic viewer.

  • Can be bought via Google Play on the smartphone or on these little ‘reels’. That are probably SD cards in big cases.
  • The physical is a tie to the past – 75 years of View-Master.
  • Available this fall. For around $30. 4 reels will cost about $15 and have exclusive content.
  • Will launch on Android but will be available on other platforms iOS, Windows and more. Specs of Android phone are fuzzy at the moment.
  • These aren’t wearable. These are for kids and they should be able to put these on and take them off as they want. Not to zone out.
  • Will be 1st experience with 3D  for many kids. Mattel wanted to do it right – This works really well out of the gate but nailing down the experience.
  • Current Google Cardboard apps wil work with the new Mattel View-Master.
  • Testing with lots of pediatric ophthalmologists out of St. Louis University and others to make sure this is safe for kids.
  • Light-Gaming “treasure hunt” ideas are coming.
  • Mattel plans to release its new Google Cardboard based VR toy on iOS by end of the year

February 12

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