Last week, Google started running ads on TikTok that promote several aspects of Google Lens, as well as Hum to Search. The clear goal of these five TikTok videos is to raise awareness about newer Google features that people might not have used before.
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Given that we’re nearing the end of the 2020/21 Pixel lineup, Google ads for its phones are in an odd spot and have to be generic to not raise awareness about hardware that will soon be out of stock. The latest Google ad rather interestingly talks about the health features of the Pixel with brief Fitbit appearances interspersed throughout.
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Lens will be an important part of Google’s augmented reality future, but it’s one of the harder products to get people to continually use. That’s not due to a lack of trying on the company’s part, but the latest effort takes the form of straightforward online ads for Google Lens.
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Google’s recent advertisements for Pixel phones have been somewhat all over the place. Continuing that trend, the company today released a trio of short ads that focus on one feature each of “The Google Pixel.”
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Google’s staple advertising format is having people enter queries into the iconic Search homepage. The latest Google Search ad is timed for Father’s Day and tells the story of communication.
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Midway through March, Made by Google started the “Switch to the New Google Pixel” ad campaign. These videos posted to YouTube range from two to five minutes and match the process of setting up a new Pixel (from your old phone) with a random activity.
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First introduced with the Pixel 4 in 2019, Car Crash Detection can automatically call 911 if you’re in a vehicle accident. Google is now highlighting that safety feature, along with Live Caption, in a new True Pixel Story video series.
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Following a widely-received ad during the NCAA Final Four at the start of April, Google at the 93rd Oscars aired “A CODA Story” to highlight another way COVID-19 has impacted family and communication.
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During the NCAA Final Four this evening, Google aired its “Get back to what you love” ad and the reaction has been overwhelmingly positive for both the emotional impact and how well-crafted it was in encouraging people to get the COVID-19 vaccine.
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With the latest Pixel phones now a few months old and the next generation not due for a few more, Google ads are less focused on the device and more about how easy a switch is.
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Weezer today released the lead single off their upcoming album, OK Human. The music video for “All My Favorite Songs” features a surprising number of Google Pixel 5 devices in what’s presumably a promotion.
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Google last month followed up its rebrand of Hangouts Meet by making it “free for everyone.” As much of the world is video conferencing due to COVID-19, Google Meet is being positioned as a new app for communicating, with an ad emphasizing that free and consumer nature today.
Over a two-week period in April, a Google Doodle series thanked coronavirus helpers providing essential services around the world. Google is now running a series of “thank you” video ads that aim to express gratitude and highlight what it’s doing to help.
Google this evening posted its second ad focused on the ongoing COVID-19 pandemic. After thanking healthcare workers last month, a new video reflects on how searches for “how to help” are at an all-time high.
Many today are looking for ways to stay entertained at home as the COVID-19 pandemic continues. In recent days, more and more people are discovering Google 3D animals in Search, with the company this evening releasing an ad highlighting the viral social media hit.
To recognize the global surge in “searches for how to thank healthcare workers,” Google late on Sunday released a “Thank You” video aimed at the medical professionals “sacrificing so much to save so many.”
In previous years, we’ve seen Google target specific areas of its own “ecosystem,” but for its Super Bowl LIV commercial, the star of the show is undoubtedly the Google Assistant.
During the 2020 Grammy Awards, Google will air an ad called “The Most Searched” as a
“Celebration of Black History Makers.” It’s a look at “Black icons, events and movements that were the most searched.”
Night Sight is one of the Pixel’s most advertisable features by virtue of everyone having experience with trying and failing to take a picture in the dark. Google this morning released its latest ad for the camera featuring Santa Claus.
One of the Pixel 4’s key camera features is Astrophotography mode. During Saturday Night Live this evening, Google aired an ad about Night Sight that was narrated by Stephen Hawking.
Last month, Wing announced that it was trialing U.S. drone deliveries with FedEx and Walgreens in Virginia. The Alphabet company is a leader in the space and looks ready to more widely publicize what it’s calling “air delivery” in its first Wing ad.
Google’s last campaign to target iPhone users followed the Pixel 3’s launch last year. The company is now kicking off a new, more generic “Switch to Pixel” ad.
In February 2000, the “most popular search query Google had seen at the time” was of the Versace Jungle print dress worn by Jennifer Lopez to the Grammy Awards. It spurred the creation of Google Images, and nearly 20 years later, Google helped bring it back during Milan Fashion Week on Friday.
At the first Stadia Connect livestream, Google unveiled key details about its game streaming service, including pricing and titles. A day later, the company is advertising Stadia across Google Search.
