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Assistant is Google’s personal assistant that is capable of answering questions, performing automated tasks, and more.

Devices powered by the Google Assistant |

‘Works with Hey Google’: A slight tonal shift for Google Assistant branding

In lieu of Google I/O 2020 (Google opted not to hold a virtual event this year), the various arms of the company that would have otherwise had announcements at the event are trying to hold virtual conferences. That continued this week with the “Hey Google” Smart Home Virtual Summit. The big news was Google bringing Home/Away triggers to Assistant Routines with ‘presence detection’, but another minor tidbit surfaced: a new “Works with Hey Google” brand we hadn’t seen yet. Let’s overanalyze this, shall we?


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Android TV set to gain Google Assistant Voice Match

Google Assistant Android TV Remote

For a few years now, the Google Assistant has been integrated into Android TV, with most newer remotes offering a dedicated Assistant button and some devices offering “Hey Google” support. Now it looks like Android TV is picking up Voice Match integration with the Google Assistant, according to the latest update to the Google Search app for Android TV.


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Fitbit app reveals work on Google Assistant support, presumably for Versa 2

In November, Google framed its acquisition of Fitbit as a way to “help more people with wearables.” However, since the deal is still pending regulatory approval, the two companies have yet to integrate or announce any joint plans. That now appears to be changing as Fitbit works on bringing Google Assistant support to its devices.


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