For years now companies have been claiming to that they make the perfect set-top box, with Amazon being the most recent to do so with its FireTV. Notably missing from this arm’s race, however, has been Google. The company was one of the first to offer a set-top box OS with Google TV, but the idea quickly failed and was never widely adopted. Over the past year, reports have started to emerge claiming that Google is plaining a reentrance into the set-top box market with an Android-powered set-top box. The Verge has now published an extensive report on Android TV, with screenshots of the actual interface and much more.
The report, which cites internal Google documents, claims that the idea is far along in development with major app providers already building for the platform as we speak. While Google TV was also based off of Android, this new revision is entirely rebuilt and is something very different. “Android TV is an entertainment interface, not a computing platform,” writes Google. “It’s all about finding and enjoying content with the least amount of friction.” It will be “cinematic, fun, fluid, and fast.”